Whatever you think of Buckley's speech, "Churchillian" is the last term that'd be used to describe it ...
... unless it was an attempt at sarcasm or irony.
Churchill was very uniting, his speeches were very uniting. He used lots of "we" pronouns in an inclusive manner (eg: he was talking to every Brit in his famous "We will fight them on the beaches ..." speech)
By contrast, Buckley uses a lot of "I" / "you" pronouns. Have a watch of his speech again and pay attention to the way he addresses you, the viewer. Pay attention to the way he talks about himself and the team and the club. Is he uniting or separating?
When he specifically uses terms "the club" and "us" (without qualifying them), is he implying that you are a part of that?
There is a point where he says "... and finally, if I had to put myself in your shoes, a Collingwood member and supporter right now, I'd be wondering if ...". He didn't need to express it that way. He
is a Collingwood member and supporter. He
is one of us (albeit in a privileged and responsible position). He
is in our shoes!?!? Isn't he?
What was the purpose of this 'speech'? To unite the members and supporters behind the team and the coaching staff and administrators? He could have done a much better job of that.
I'm not knocking Buckley for this - it happens throughout the club starting from the very top.
For many years I've felt that the club have put up a big thick glass wall between themselves and their members / supporters.
The club have made itself exclusive not inclusive.
It kinda defeats the notion of what a 'club' is about, all the more so for a club that once prided itself on being the peoples' club.
It's not healthy, and it's going to have to be fixed at some stage if "Good Old Collingwood" is going to be "Forever".