So if I, with my membership and L2 reserved seat, turn up to a game and find someone sitting next to me who paid $20 for their seat as per Master Bate's grand plan, am I entitled to demand some of my money back?
$33 is my most recent figure, less for concession of course. Preferably I'd keep them all in the same area, but yes you are paying for your 11 games a year or medallion club for every game, they are paying for a 1 off game that the seat otherwise would've been vacant. And they have turned up early to buy that seat.
It's unlikely to apply for Essendon games and other games that draw a large Medallion/axcess one/reserved seat member crowd.
Your reserved seat should still represent value for money for the 'reserved' component of it. And for big games such as Friday night against North. But for Essendon v GWS in late July with both teams clearly missing finals (this is hypothetical) does it bother you that if some GWS supporters turn up they can pay slightly more than L3 but still less than L2 currently sells for and enjoy the game more. If so that's pretty snobby.
The value of your reserved seat is dependant on Essendon and the crowds and support they get for lesser games. The value of the vacant seat next to it when a game is not drawing anyone to sit on level 2 (such as last night) is therefore a lot less than your reserved seat divided by 11.