The AFL, Clubs and Pokies thread

madmug

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Dont say that, apparently media rights only ever exponentially rise because afl is so awesome

Ive been saying for a while we are approaching "peak oil". The cricket should be a wake up call that the party is over
The AFL would just cut its meagre trickle down support for community footy if they see a media rights cut in any way. AFL clubs will relatively get an even bigger slice of AFL welfare. It would certainly hasten to demise of rural & regional football as that sector is under enormous pressure as it is.
Im not sure what else could be ramped up to add to the AFLs coffers. More pokies per club maybe?
 

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telsor

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Dont say that, apparently media rights only ever exponentially rise because afl is so awesome

Ive been saying for a while we are approaching "peak oil". The cricket should be a wake up call that the party is over
Yes/no. Traditional media rights, yes. TV & Radio are becoming less relevant, so the rights from them will decline.

But the ultimate source of such money is advertising, and that isn't going anywhere, the dollars will follow the viewers, and the question is how the AFL can/will get a slice of it, and the AFL for years has been building up AFL media, and their internet presence in order to make that happen.

Will it be the same amount? No idea, but it probably wont fall off a cliff either.
 

telsor

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The AFL would just cut its meagre trickle down support for community footy if they see a media rights cut in any way. AFL clubs will relatively get an even bigger slice of AFL welfare. It would certainly hasten to demise of rural & regional football as that sector is under enormous pressure as it is.
Im not sure what else could be ramped up to add to the AFLs coffers. More pokies per club maybe?
Good. Hopefully this will lead to a separation of the league and the 'controller of the game' roles.
 

rfctiger74

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Yes/no. Traditional media rights, yes. TV & Radio are becoming less relevant, so the rights from them will decline.

But the ultimate source of such money is advertising, and that isn't going anywhere, the dollars will follow the viewers, and the question is how the AFL can/will get a slice of it, and the AFL for years has been building up AFL media, and their internet presence in order to make that happen.

Will it be the same amount? No idea, but it probably wont fall off a cliff either.
There is a migration to online, but not as big the same value.
 

madmug

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Yes/no. Traditional media rights, yes. TV & Radio are becoming less relevant, so the rights from them will decline.

But the ultimate source of such money is advertising, and that isn't going anywhere, the dollars will follow the viewers, and the question is how the AFL can/will get a slice of it, and the AFL for years has been building up AFL media, and their internet presence in order to make that happen.

Will it be the same amount? No idea, but it probably wont fall off a cliff either.
No, this was the issue. traditional spend on advertising is changing. New social media platforms, facebook, Utube, twitter & god knows what else, are taking more advertising $$ than ever before. Its a different ball park that is slowly changing the media landscape. I dont see it as hugely affecting the AFL in the short term. Im sure they are very aware of such changes. How they address it is the issue for footy. I do see the social & economic pressures on rural & regional footy. How to address that is the growing issue IMO.
 

telsor

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There is a migration to online, but not as big the same value.
Not so sure. Companies will still want to advertise, there will still be competition for eyeballs, so they'll pay for access to them. Having a fairly certain means of providing such views (consistent solid ratings) will draw considerable sums of money regardless of the medium involved.

More or less, who knows, but cutting out the middle man (TV networks) will mean they should get a bigger share of the money spent on football.
 

rfctiger74

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Not so sure. Companies will still want to advertise, there will still be competition for eyeballs, so they'll pay for access to them. Having a fairly certain means of providing such views (consistent solid ratings) will draw considerable sums of money regardless of the medium involved.

More or less, who knows, but cutting out the middle man (TV networks) will mean they should get a bigger share of the money spent on football.
Things like Adblock and the ability to illegally stream dilute this however, even if they managed to hold the same number of eyeballs for as long (which they don't)
 

telsor

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I do see the social & economic pressures on rural & regional footy. How to address that is the growing issue IMO.
I think there are social and economic pressures on rural and regional areas that go well beyond footy. This has been going on for the best part of a century and coincides with the increasing centralisation of population centers and the move in economic power away from agriculture and (somewhat perversely in some eyes), the increased mobility and interconnectedness of society.

Footy is just a symptom of that.
 

telsor

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Things like Adblock and the ability to illegally stream dilute this however, even if they managed to hold the same number of eyeballs for as long (which they don't)
Trust me, I'm aware. As I said, I don't know If things will grow or shrink overall, but it's a much more involved question than than 'TV rights will drop, therefore revenue will drop'. As another example, while you can ad block, the logo on a club uniform will still be seen/viewed, and 'unblockable' advertising will attract a premium.

Also worth noting that media rights is only roughly 25% of the total AFL/club revenue. A big deal, certainly, but if it ended tomorrow, then it wouldn't be the end of the competition.
 

rfctiger74

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Trust me, I'm aware. As I said, I don't know If things will grow or shrink, but it's a much more involved question than than 'TV rights will drop, therefore revenue will drop'. As another example, while you can ad block, the logo on a club uniform will still be seen/viewed, and 'unblockable' advertising will attract a premium.

Also worth noting that media rights is only roughly 25% of the total AFL/club revenue. A big deal, certainly, but if it ended tomorrow, then it wouldn't be the end of the competition.
Who said end of comp?

It may lead to belt tightening however, which means the arms race may cause some casualties
 

madmug

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I think there are social and economic pressures on rural and regional areas that go well beyond footy. This has been going on for the best part of a century and coincides with the increasing centralisation of population centers and the move in economic power away from agriculture and (somewhat perversely in some eyes), the increased mobility and interconnectedness of society.

Footy is just a symptom of that.
Well, yes. Thats the social problem & the economic problem for regional & rural areas. It also creates problems for our larger cities who are choking on increased costs & lack of expanded services.

So does that mean the AFL, as the self appointed 'keeper' of the game should act in it narrow self interest, & not the greater games interest?
 

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telsor

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Well, yes. Thats the social problem & the economic problem for regional & rural areas. It also creates problems for our larger cities who are choking on increased costs & lack of expanded services.

So does that mean the AFL, as the self appointed 'keeper' of the game should act in it narrow self interest, & not the greater games interest?
The AFL's 'greater interest' has never been especially huge in a financial sense. Of ~$570M revenue last year, $41.6m was spent on 'game development grants' (+16.5m on new development, which is mostly GC & GWS), compared to $256m to the clubs.
 

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Not so sure. Companies will still want to advertise, there will still be competition for eyeballs, so they'll pay for access to them. Having a fairly certain means of providing such views (consistent solid ratings) will draw considerable sums of money regardless of the medium involved.

More or less, who knows, but cutting out the middle man (TV networks) will mean they should get a bigger share of the money spent on football.
The current changes to media ownership rules reflect the problems in the FTA sector more particularly, coupled with recent commentary in the financial sector on Channel 9 & cricket, suggest that every sporting TV coverage agreement will be more closely scrutinised by the numbers men in FTA networks.
 

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Kwality

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Ichabod Noodle

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I notice that we’ve said we could go down the easy road of pokies but have decided to open child care centres instead as a way to earning an outside revenue stream, providing a service the community actually needs and which won’t destroy families in the process.

Happy with that.
 
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Thread starter #172
The Age today says the big 5 clubs re pokie holdings have been granted 20 year licence extensions. Eddie has steered Collingwood to get rid of their pokies over a few years and announced a sale in June that would take a few months to complete and another venue will still produce income for the next few years it seems. This story from July says so have 3 other clubs joining North who made a decision back in 2007 to get rid pf its pokies.

https://www.theage.com.au/sport/afl/collingwood-cashes-out-of-pokies-20180717-p4zrxy.html
Collingwood have confirmed they are leaving the gaming industry, having agreed to sell their 156 poker machines to the Melbourne Racing Club. As flagged exclusively by Fairfax Media in February, the Pies will sell the licence for their two venues, Ringwood’s The Coach and Horses and The Club in Caroline Springs, with settlement expected to take place in October. Collingwood had already ceased operation of their Magpie Millions lottery, meaning the club will move away from gaming completely. “This is a prudent commercial decision, one that will strengthen the Collingwood balance sheet significantly,” club president Eddie McGuire said. “The forensic review of the entire Collingwood operation last year, and the ‘Forever’ blueprint which came out of it, gave us greater clarity and a renewed sense of purpose but also identified numerous opportunities.
https://www.theage.com.au/sport/afl/collingwood-cashes-out-of-pokies-20180717-p4zrxy.html

That story also said
The Magpies will join North Melbourne as pokie-free Victorian clubs. Melbourne have also announced they will leave gaming, selling their Leighoak venue and opting not to renew their licence at the Bentleigh Club when it expires in 2022. Geelong are another Victorian club who are set to follow. Essendon, however, are in discussions to extend their gaming presence in Melton, as Fairfax Media revealed last week.
But today's story said
https://www.theage.com.au/sport/afl...censes-to-operate-pokies-20181029-p50cl8.html
Five Victorian AFL clubs are set to continue taking millions of dollars from pokies after the state government announced the recipients of new 20-year licenses for gaming machines, despite four rival Victorian clubs recently committing to sell their pokies.

Carlton, Hawthorn, Essendon, Richmond and St Kilda have been handed 20 year licenses - beginning in 2022 and running to 2042 - to continue operating pokies at venues around Melbourne following an application process that began in October 2017.

Collingwood, Geelong, Melbourne and the Western Bulldogs will sell their pokies and with that surrender millions in guaranteed yearly revenue, while North Melbourne have long been pokies-free.

AFL clubs keeping pokies were handed licences to operate the same amount of machines they currently own with Carlton (290 machines) the most followed by Essendon (190), Hawthorn (165), Richmond (97) and St Kilda (83). Hawthorn generated the most revenue from pokies in the last financial year ($24.3 million) followed by Carlton ($18.4 million), Essendon ($11.6 million), Richmond ($5.3 million) and St Kilda ($2.09 million).

It's understood the clubs have told the AFL they'd like to sell their pokies, but don't have viable ways to replace the revenue. The new 20 year licenses can be sold at any time. Richmond are believed to have approached the AFL to discuss how the league could subsidise the pokies exits. The AFL, led by chairman Richard Goyder, wants to be pokies-free.

Hawthorn said they take responsibilities around gambling “very seriously” and that they signed the Victorian Responsible Gambling Foundation charter in 2014. Hawthorn “will seek to identify new non-football business ventures” as part of their “2050 vision”. “The Hawthorn Football Club aims to be financially secure and independent from the AFL, as a result the club is reliant on our non-football investment,” Hawthorn’s statement read. he Hawks said they employ 130 staff at their pokies venues which are "much more than gaming venues".............

https://www.theage.com.au/sport/afl...censes-to-operate-pokies-20181029-p50cl8.html

Port decided to go to China as our alternative to investing in pubs and pokies. As the HPN stats guys said in their September 2016 article that I used in the OP, SA gaming rules make it hard to make big profits from pokies like in the eastern stats, because Xenephon got a restriction thru the SA upper house years ago, that the maximum bet is $2, where as in Qld there are no restrictions.
 

Obeanie1

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http://m.hawthornfc.com.au/club/corporate/partners/victorian-responsible-gambling-foundation

Hawthorn with the pr move.

Pretty much like when BP sponser environmental days.
Hawthorn the family club.

Raking in the cash from pokies and an industry that ruins lives.

Kennent in PR mode comes out and syas gambling is legal.

Well so is smoking tabacco and drinking.

Obvious that the family club lacks the moral fortitude of a growing number of other clubs to turn their backs on gambling revenues.
 

Furn2

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Hawthorn the family club.

Raking in the cash from pokies and an industry that ruins lives.

Kennent in PR mode comes out and syas gambling is legal.

Well so is smoking tabacco and drinking.

Obvious that the family club lacks the moral fortitude of a growing number of other clubs to turn their backs on gambling revenues.
Fine for you to push Hungry Jack's and soft drinks though isn't it.

When it comes to ruining lives, pokies arent even close.
 
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