i recall in the 90s ch 7 had a song called "who's gonna take charlie home tonight, who's gonna take him home?". i reckon that was pre hipster daysCalling the Brownlow medal "Charlie".
It's mainly the media that try so hard to use the "Charlie" word. Eg, taking Charlie home.
Since the medal started people call it the Brownlow Medal or simply the Brownlow. Think about all the dud ussions people have about the Brownlow, who the hell calls it Charlie? Sounds so cringeworthy .
But no, needy media types pretending with some hipster duffs name. Horrible.