https://www.carltonfc.com.au/news/2019-03-14/the-carlton-way-letter-from-the-ceo
https://s.afl.com.au/staticfile/AFL Tenant/Carlton/Club HQ/2019 Strat Plan/StrategicPlan-SinglesWeb/Final.pdf
Key targets:
WIN PREMIERSHIPS
100K MEMBERS
250K ACTIVE SUPPORTERS ON OUR DATABASE
200 CARLTON IN BUSINESS MEMBERS
AUSTRALIA’S SPORTING EMPLOYER OF CHOICE
50K AVERAGE HOME GAME ATTENDANCE
ZERO HISTORICAL DEBT
MASTERPLAN COMPLETE
CARLTON RESPECTS TO BECOME THE MOST INFLUENTIAL GENDER EQUALITY PROGRAM IN SPORT
REVENUE $75 MILLION
https://s.afl.com.au/staticfile/AFL Tenant/Carlton/Club HQ/2019 Strat Plan/StrategicPlan-SinglesWeb/Final.pdf
Key targets:
WIN PREMIERSHIPS
100K MEMBERS
250K ACTIVE SUPPORTERS ON OUR DATABASE
200 CARLTON IN BUSINESS MEMBERS
AUSTRALIA’S SPORTING EMPLOYER OF CHOICE
50K AVERAGE HOME GAME ATTENDANCE
ZERO HISTORICAL DEBT
MASTERPLAN COMPLETE
CARLTON RESPECTS TO BECOME THE MOST INFLUENTIAL GENDER EQUALITY PROGRAM IN SPORT
REVENUE $75 MILLION
This wave of momentum that our members have created has given us the perfect platform to launch our strategic plan, so on behalf of the Board, management, staff, players and coaches, it gives us great pleasure to provide our members with The Carlton Way, our five-year strategic plan that highlights our club’s vision, values, strategic priorities and key targets for the period 2019 – 2023.
I would urge all members to take the time to look over our plan. The essence of the document can essentially be boiled down into a couple of sentences;
We believe that a united football club, relentless in the pursuit of excellence, who hold ourselves and each other accountable, can achieve anything. This is the Carlton way.
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