Resource The Carter Report - Tasmania AFL Bid

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The_Wookie

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Jul 2, 2010
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The Report


The AFL wishes to advise the following correspondence from AFL CEO Gillon McLachlan to AFL Club Presidents summarising the Colin Carter Review of the Tasmanian Taskforce submission for a team for Tasmania.

Mr Carter presented his Review to the AFL Commission last week after spending several months reviewing the submission for a Tasmanian team and speaking to dozens of people across football, Government, business and community in both Tasmania and across the rest of Australia.

This summary has been provided to Club Presidents along with a copy of Colin’s Review which is attached.

Major findings of the review include:

  • The case for Tasmania is strong, particularly with the deep historical links to our game and there should be a team representing Tasmania in the AFL/AFLW national competitions - however the best form of that team is less clear-cut.
  • The case can be made for a 19th Licence but re-location of an existing team if a club is prepared to take that path, or a joint venture between Tasmanian stakeholders and a Victorian team that secures strong support in two markets from the outset, would arguably produce a more sustainable outcome and therefore should be considered before a 19th licence.
  • Reaching a decision on a team to represent Tasmania should not be impacted by Covid but the decision around timing should. The AFL and the clubs will reasonably minimise new financial risks and the clubs should not be expected to make a final decision at a time when AFL industry finances are under stress.
  • Any outcome is dependent on locking in State Government funding guarantees and provision of appropriate stadia and related facilities in Tasmania and these should be finalised ahead of any decision.
  • Tasmania is deserving of a team to represent the state on historic and fairness grounds and most economic arguments can be overcome as long as Government funding is secured.
  • A 19th team would be positioned in the middle of the bottom third of the wealth ladder of our industry, but a combined Tasmanian and Victorian support base would position the new club in the middle wealth ranks of AFL clubs, a formidable competitor on and off the field.
  • The Taskforce submitted that a 19th team would be net accretive because of incremental media rights but this review notes that AFL and industry advice is that broadcast rights are unlikely to reach the levels forecast by the Taskforce
  • Many of the risks of starting a new team in Tasmania can be managed regardless of which pathway is chosen and key concerns raised in opposition to a team such as the size of the Tasmanian population, the north-south rivalry, player retention, dilution of talent, fixture complications and the state of the Tasmanian economy are all issues that can be managed and should not influence the decision on a team, whatever the eventual model.
  • Tasmania is a football state and the cost of securing a football state are reasonable, fulfils the purpose of the AFL and is the right thing to do.
On behalf of the AFL Commission, I want to thank Colin for his work and his time and energy in investigating the case for a team for Tasmania. Colin, as a former AFL Commissioner and long-time President at the Geelong Cats, has brought his integrity, his experience in the game, his intellect and his analysis to independently assessing the case for a team for Tasmania. I also want to thank Colin for his time in addressing the Commission and answering questions.


NEXT STEPS:

The AFL Commission welcomes the Carter Review and supports Colin’s findings that Tasmania has a strong football history and a clear passion for our game.

Given the current "financial situation" the Commission acknowledges the Carter Review finding that the AFL Clubs should not be asked for a final decision at a time when AFL industry finances remain under serious stress from the Covid pandemic.

The recommendation that all models should be investigated before clubs are asked to decide on a team for Tasmania and that a relocation or joint venture capturing the Melbourne and Tasmanian supporters would provide a more successful and sustainable model should also be considered. This review makes clear that the best chance of success is a team that captures both the Tasmanian and Melbourne markets.

While the AFL Commission acknowledges that any decision to relocate or joint venture rests with the directors and members of individual clubs it accepts the Review’s finding that “a combined Tasmanian and Victorian support base would position the new club in the middle wealth ranks of AFL clubs, a formidable competitor on and off the field."

We are thankful to the Tasmanian Government’s support for its proposed investment for a team to represent Tasmania and investment in stadia to ensure the team was successful and sustainable and agrees with the Review that these issues should be pursued ahead of any decision by clubs.

We will work with the Tasmanian Government to see what a potential model might look like.

We also accept that this is not a decision for clubs right now as we continue to navigate a Covid pandemic. This pandemic has contributed to a collective loss of revenue of more than $700m and is currently costing up to $6m a week to continue to keep the competition going.

We will work with the Tasmanian Government and work through a number of the steps outlined by Colin that are important to lock in ahead of any decision by clubs.

We support the view that a team representing Tasmania is the right thing to do and ensuring it has the best possible chance of long-term success is also the right thing to do.

We will also have time to discuss that in more depth at our next meeting but – again – we are not asking clubs to decide at that meeting on any direction.






Previously

Taskforce Report


Senate Report - Matters relating to the establishment of an AFL team in Tasmania

Tasmanian Legislative Council - 2019 Inquiry into AFL in Tasmania
 
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BobbyMorri

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Tas Premier Peter Gutwein says joint venture not an option for Tas AFL entity

Won’t roll North Melbourne and Hawthorn contracts over until gets satisfactory response from AFL.

Gutwein: If no response from AFL this year no money no games. Will be on AFL’s head.

via Brett Stubbs(the Mercury Football reporter) on Twitter
 

The_Wookie

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Tas Premier Peter Gutwein says joint venture not an option for Tas AFL entity

Won’t roll North Melbourne and Hawthorn contracts over until gets satisfactory response from AFL.

Gutwein: If no response from AFL this year no money no games. Will be on AFL’s head.

via Brett Stubbs(the Mercury Football reporter) on Twitter
End of season before a club vote - gives the AFL some time to look at the three options Carter comes up with. He really doesnt favour a new standalone license for Tasmania though.
 

Tasmanian saint

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Apr 24, 2018
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End of season before a club vote - gives the AFL some time to look at the three options Carter comes up with. He really doesnt favour a new standalone license for Tasmania though.
That’s the problem though with how vague the carter report is at this stage there is nothing for the clubs to actually vote on is there.
 

Teen Wolf

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weewilly

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Tassie need to get over themselves.
The Carter AFL report is right in that the AFL needs a 19th team like a hole in the head ATM so with the puffed Premier of just 500,000 people having a hissy fit I can see the AFL kicking this can down he road for many more years to come!
 

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NoobPie

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Sep 21, 2016
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They want the money from the Tas taxpayers, yep.

Why wouldn't they?

Even the Tasmanian government commissioned report claimed that economic benefits to Tasmania were $111M a year.

The Carter review, which in my view is generous, establishes that the a Tasmanian team would come at a financial cost to the AFL, even with significant government funding
 

Kwality

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Why wouldn't they?

Even the Tasmanian government commissioned report claimed that economic benefits to Tasmania were $111M a year.

The Carter review, which in my view is generous, establishes that the a Tasmanian team would come at a financial cost to the AFL, even with significant government funding
Indeed, pre Covid dollars the sponsorship was good value in the case of the Hawks, but things have been a tad difficult for the past two seasons.
As for the review its very general on its conclusions, big on talking points. Gil cant use Mr Carter as the stalking horse, he may have liked.
 

CrowFan77

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Jun 27, 2019
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Simple solution... just cut three of the leper Vic teams and then add the Tassie Devils.

16 teams left = more talent per team.

The money the AFL spends boosting the 3 poorest Vic teams will easily cover the cost of Tassie.

Everybody wins!
 

The_Wookie

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That’s the problem though with how vague the carter report is at this stage there is nothing for the clubs to actually vote on is there.
Its literally the first step for the AFL. Remembering that this process was kickstarted by an unsolicated Tasmanian bid.
  • Tasmania conducts own feasiblity study and submits to AFL
  • AFL sends Carter to ascertain accuracy and address AFL considerations to feasibility study
  • AFL considers options in Carter study and presents to Comission.
  • Commission makes decision on whether to proceed with which options
  • Clubs vote to approve or disapprove.
 

weewilly

Team Captain
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The AFL have conned the silly Tasmanian Govt again if and when Tassie do eventually get a stand alone team it will be kicked years down the road
2010 is my prediction.
 

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