Workshop "The Dolphins" NRL Expansion kits/identity workshop

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Zac_Barker

Senior List
Jan 14, 2020
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200
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Are you replying to the wrong comment? cos i agree, Dolphins isn't great. I still put forward Bayside, because everything essentially north of the river (that divides Brisbane) could i guess be considered bayside. They also may even pull in the coastal supporters, i.e. Manly, Wynnum
I think that still will be broncos territory until the FireHawks are added into the NRL (If They Do) because they apparently represent the southern suburbs of Brisbane
 

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El_Scorcho

Brownlow Medallist
Aug 21, 2007
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As a Port fan i'm finding myself yelling at my television about this branding. They're making a crucial, obvious mistake. Failing sports branding 101.

Just f***en call yourself Redcliffe. Everyone knows that you're Redcliffe. You put together an undeniable expansion bid as Redcliffe. Calling yourself "The Dolphins" doesn't broaden your appeal. Nobody who hates Redcliffe is going to support you anyway. Nobody who is indifferent to Redcliffe will care. But those die hard Redcliffe fans who have dreamed about seeing Redcliffe in the NRL are having their dreams crushed just a little bit by this, and trashing your core support is dumb as sh*t.

I hate it.

They won't gain a single extra paid up member by leaving "Redcliffe" off of the name. Own who you are, or what was the point in the Redcliffe Dolphins even being involved in this bidding process?
 

Nickimus Rex

Club Legend
Mar 30, 2014
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As a Port fan i'm finding myself yelling at my television about this branding. They're making a crucial, obvious mistake. Failing sports branding 101.

Just f***en call yourself Redcliffe. Everyone knows that you're Redcliffe. You put together an undeniable expansion bid as Redcliffe. Calling yourself "The Dolphins" doesn't broaden your appeal. Nobody who hates Redcliffe is going to support you anyway. Nobody who is indifferent to Redcliffe will care. But those die hard Redcliffe fans who have dreamed about seeing Redcliffe in the NRL are having their dreams crushed just a little bit by this, and trashing your core support is dumb as sh*t.

I hate it.

They won't gain a single extra paid up member by leaving "Redcliffe" off of the name. Own who you are, or what was the point in the Redcliffe Dolphins even being involved in this bidding process?
TIL there are diehard Redcliffe supporters
 

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Craegus

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Aug 8, 2008
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Yep, just put that in the RL/RU thread.

A Redcliffe design for the team that isn't calling themselves Redcliffe.

But with that being said, this was what I was thinking they should do. If not this, the same shoulders with the full stripes going onto the sleeves (so the underarms would be red) and a white outlined with gold band around the chest.

So this


Merged with this




Or just go with this

 

just_kick_it

Premium Gold
May 25, 2009
3,705
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Yep, just put that in the RL/RU thread.

A Redcliffe design for the team that isn't calling themselves Redcliffe.

But with that being said, this was what I was thinking they should do. If not this, the same shoulders with the full stripes going onto the sleeves (so the underarms would be red) and a white outlined with gold band around the chest.

So this


Merged with this




Or just go with this

I like the third one!

Sent from my SM-A505YN using Tapatalk
 

GremioPower

Taking notes of policy re: bikini/lingerie images
May 26, 2017
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As a Port fan i'm finding myself yelling at my television about this branding. They're making a crucial, obvious mistake. Failing sports branding 101.

Just f***en call yourself Redcliffe. Everyone knows that you're Redcliffe. You put together an undeniable expansion bid as Redcliffe. Calling yourself "The Dolphins" doesn't broaden your appeal. Nobody who hates Redcliffe is going to support you anyway. Nobody who is indifferent to Redcliffe will care. But those die hard Redcliffe fans who have dreamed about seeing Redcliffe in the NRL are having their dreams crushed just a little bit by this, and trashing your core support is dumb as sh*t.

I hate it.

They won't gain a single extra paid up member by leaving "Redcliffe" off of the name. Own who you are, or what was the point in the Redcliffe Dolphins even being involved in this bidding process?

 

Pappagallo

Bad Hatter
Jun 12, 2012
18,946
59,287
AFL Club
Port Adelaide
As a Port fan i'm finding myself yelling at my television about this branding. They're making a crucial, obvious mistake. Failing sports branding 101.

Just f***en call yourself Redcliffe. Everyone knows that you're Redcliffe. You put together an undeniable expansion bid as Redcliffe. Calling yourself "The Dolphins" doesn't broaden your appeal. Nobody who hates Redcliffe is going to support you anyway. Nobody who is indifferent to Redcliffe will care. But those die hard Redcliffe fans who have dreamed about seeing Redcliffe in the NRL are having their dreams crushed just a little bit by this, and trashing your core support is dumb as sh*t.

I hate it.

They won't gain a single extra paid up member by leaving "Redcliffe" off of the name. Own who you are, or what was the point in the Redcliffe Dolphins even being involved in this bidding process?
YoUr NoT rEdClIfFe YoUr DoLpHiNs EsT 202!1!!
 

El_Scorcho

Brownlow Medallist
Aug 21, 2007
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YoUr NoT rEdClIfFe YoUr DoLpHiNs EsT 202!1!!
There's just no reason to do it.

I don't know the landscape of QLD rugby league but even if Redcliffe are the most non-offensive club in history, people already have an opinion of Redcliffe which they'll automatically port over to this club for better or worse. Much like we had the incredible dichotomy of both being hated for being Port and tarred with all the negative stereotypes, and also not really being Port at all depending on which opposition supporter you spoke to on which day.

They gain literally nothing by stripping away their identity. It boggles the mind that professional sporting organisations with millions of dollars behind them can't get sports marketing 101 correct.
 

Pappagallo

Bad Hatter
Jun 12, 2012
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There's just no reason to do it.

I don't know the landscape of QLD rugby league but even if Redcliffe are the most non-offensive club in history, people already have an opinion of Redcliffe which they'll automatically port over to this club for better or worse. Much like we had the incredible dichotomy of both being hated for being Port and tarred with all the negative stereotypes, and also not really being Port at all depending on which opposition supporter you spoke to on which day.

They gain literally nothing by stripping away their identity. It boggles the mind that professional sporting organisations with millions of dollars behind them can't get sports marketing 101 correct.
As if they didn’t use us a case study. Only a cursory glance would’ve illustrated the damage caused by forsaking a traditional identity for literally zero gain (and on the flipside the benefits of re-engaging with it).
 

Nickimus Rex

Club Legend
Mar 30, 2014
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As if they didn’t use us a case study. Only a cursory glance would’ve illustrated the damage caused by forsaking a traditional identity for literally zero gain (and on the flipside the benefits of re-engaging with it).
Being honest though, what they're looking to gain is some of the Broncos fan base. The northern Brisbane suburbs don't owe any loyalty or allegiance to Redcliffe in any way. If they did go and make a brand that was just inclusive enough, it would make a hell of a lot more sense. Redcliffe as an area really doesn't have a massive population, so unless they try to make the brand cover a larger region and be more accessible, they may as well not be in the NRL. In saying that pick a name, don't call yourself Dolphins. I still think Bayside makes a lot of sense, it ties to those near Moreton Bay (which stretches into Brisbane essentially) and is unique enough no-one could confuse it with another team/region (I.e. Northern Eagles) without being specific enough to pigeon-hole it.

Still blows my mind they didn't go for the Ipswich Jets, considering the established brand, the population of similar size to Newcastle, the western corridor and the existing fan base.
 

Pappagallo

Bad Hatter
Jun 12, 2012
18,946
59,287
AFL Club
Port Adelaide
Being honest though, what they're looking to gain is some of the Broncos fan base. The northern Brisbane suburbs don't owe any loyalty or allegiance to Redcliffe in any way. If they did go and make a brand that was just inclusive enough, it would make a hell of a lot more sense. Redcliffe as an area really doesn't have a massive population, so unless they try to make the brand cover a larger region and be more accessible, they may as well not be in the NRL. In saying that pick a name, don't call yourself Dolphins. I still think Bayside makes a lot of sense, it ties to those near Moreton Bay (which stretches into Brisbane essentially) and is unique enough no-one could confuse it with another team/region (I.e. Northern Eagles) without being specific enough to pigeon-hole it.

Still blows my mind they didn't go for the Ipswich Jets, considering the established brand, the population of similar size to Newcastle, the western corridor and the existing fan base.
If you want broad appeal you need to start from scratch. Broadening an established identity does more harm than good. Trust us, we know.
 

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