Roast The media....*Shakes Head* Part 5

[GranFormaggi]

While it's fun to poke fun at Fages and his #datanottallies mantra, it's actually a sound strategy.

I'm currently working with a member based organisation that is going through the transition from a model that says that "A member is someone who pays you $X" to one that says, "A member is someone who believes in your brand".

The power is not in the $$, although they are a crucial part of the revenue model. The power is in the numbers of individuals who interact with your brand, EVEN at a passive level. Their voice is your voice. This is simply because a member/follower/supporter will transition in and out of various states of engagement throughout their lifetime. Maintaining that link, speaking to them as members even if they haven't given you a cent, builds the foundation for the future. Collingwood worked this out before anyone else in the AFL and it literally saved them from bankruptcy.

BTW, Port is doing it as well. Just using different tactics.

For all the chest beating between Port and Crows, both clubs are doing exceptionally well in this regard.

A guy I used to work with in the UK (both in customer data analysis) now works for a specialist sports marketing company that enables UK football teams to leverage additional revenue out of social media platforms instead of the platform providers getting most of it. We're talking 10s to 100s of millions of £ (granted that's now about 5 bucks).

If we're not employing analytics (and we can call it member analytics) then we're missing an opportunity.

 

[Eddie Dingle]

You're looking at it the wrong way.

I would have written the above like this:

Give me a list of people willing to engage and spend $$ now, or in the future, instead of just a list of those who can only spend now.

You're not just a pretty face and a cuddly body are you??? xo

 

[Enviable Tradition]

You're looking at it the wrong way.

I would have written the above like this:

Give me a list of people willing to engage and spend $$ now, or in the future, instead of just a list of those who can only spend now.

Nope. I said what I mean and I do a lot of work in the digital marketing space.

I have big lists of people who got s**t for free and smaller lists of buyers and I know which one I prefer. Every day if the wek.

Sent from my SM-G930F using Tapatalk

 

[actiongreggars]

I am back on Foxtel after a 6 month break. I reallise Bob Murphy is a really good bloke and all that, but what would it take Fox footy and 360 to mix bit up a bit and have a regular spot for interstate players. Why do they have to be in the studio. Have they not heard of Skype.

 

[Eddie Dingle]

I am back on Foxtel after a 6 month break. I reallise Bob Murphy is a really good bloke and all that, but what would it take Fox footy and 360 to mix bit up a bit and have a regular spot for interstate players. Why do they have to be in the studio. Have they not heard of Skype.

Dean Laidley ruined it for everyone.

 

[Fade to Gray]

Dean Bailey ruined it for everyone.

Laidley? Bailey ruined tanking (but not tanking) for everyone.

 

[Eddie Dingle]

Laidley? Bailey ruined tanking (but not tanking) for everyone.

****.

I was thinking Laidley and even picturing his ferretty little head but typed Bailey???

 

[Rankor]

I am back on Foxtel after a 6 month break. I reallise Bob Murphy is a really good bloke and all that, but what would it take Fox footy and 360 to mix bit up a bit and have a regular spot for interstate players. Why do they have to be in the studio. Have they not heard of Skype.

But then they would have to actually watch non-victorian teams play and know who the good players are. It's all too hard for them.

 

[StrappingTape]

You're looking at it the wrong way.

I would have written the above like this:

Give me a list of people willing to engage and spend $$ now, or in the future, instead of just a list of those who can only spend now.

YEp the bigger the list the better you can target online campaign's

 

[Bundilla]

Just watched League Teams on Fox Footy at 30x. I only play it at normal speed when Port are mentioned. Didn't see Port mentioned at that pace. Then the women''s footy program came on. Can anybody confirm our match was considered.? I don't want to watch it at normal speed to find out. Thanks.

 

[actiongreggars]

Just watched League Teams on Fox Footy at 30x. I only play it at normal speed when Port are mentioned. Didn't see Port mentioned at that pace. Then the women''s footy program came on. Can anybody confirm our match was considered.? I don't want to watch it at normal speed to find out. Thanks.

I think they missed a few games. I saw no Port

 

[Seanybruz]

Just watched League Teams on Fox Footy at 30x. I only play it at normal speed when Port are mentioned. Didn't see Port mentioned at that pace. Then the women''s footy program came on. Can anybody confirm our match was considered.? I don't want to watch it at normal speed to find out. Thanks.

Yeah they definitely missed our game, maybe if they didn't dribble on about clubs like Melbourne, Carlton & Richmond for 20 minutes they could've talked about a few other teams.

Can't believe the hype behind Melbourne this year, unlike St Kilda who deserve the top 8 predictions people like David King tipping them to finish 5th are in for disappointment because no matter how much talent that side has they manage to find a way to let their fans down.

 

[Steve Dore]

... leverage additional revenue out of social media platforms ...

#godhatesfages made some claim a while back about the Crers having leading edge social media platforms, or something similar, that they were going to use to monetise all the #datanottallies they had collected. I'm not on social media so can someone tell me what are these platforms they using that other AFL clubs are not?

 

[Papa G]

#godhatesfages made some claim a while back about the Crers having leading edge social media platforms, or something similar, that they were going to use to monetise all the #datanottallies they had collected. I'm not on social media so can someone tell me what are these platforms they using that other AFL clubs are not?

https://lawnbowlsonline.com.au/

 

[OneGreatClub]

http://digitalsport.co/how-to-monetise-social-media-in-sport-video
David Sternberg: Manchester United have taken a cautious approach, concentrating on getting the content right (tone, relationships and frequency) before then engaging partners around the possibility of driving revenue from the platforms.

Shergul Arshad: For him it is important to stay authentic to the content and get that right. At AS Roma they have 5 main ways in which they look to monetise social media;

• Promote ticketing (season tickets and specific games)
• E-commerce
• Licensing / Gaming
• Sponsorship / Advertising
• Membership Programme (which unlocks more content)

Richard Ayers: It’s about Reach, Retention and Revenue. There are plenty of examples of monetisation, with ticketing, sponsorship, etc. Wise businesses fully embrace the two-way channel that social media is and look to take it to the next level, though many are afraid to do so and see it as an old school broadcast channel only. For him there are two main themes;

1. Love
2. Data

So it’s about building relationships and trust with fans and also understanding them, enabling the conversations with sponsors and opening up CRM channels.

You can see the whole of the panel session and find out a lot more about their thoughts and maybe pick up some insights to use yourself from the video below…

 

[Garibaldi Red]

#godhatesfages made some claim a while back about the Crers having leading edge social media platforms, or something similar, that they were going to use to monetise all the #datanottallies they had collected. I'm not on social media so can someone tell me what are these platforms they using that other AFL clubs are not?

over75sonline.com.au

 

[GranFormaggi]

over75sonline.com.au

We've seen many examples of how easy it is to rip off the elderly. Maybe they could just send their members an email from a Nigerian "Prince"

 

[Grave Danger]

http://digitalsport.co/how-to-monetise-social-media-in-sport-video

I saw this story about a deal between the AFL and Snapchat on that site and this paragraph stood out:

"“Snapchat allows us to bring fans closer to the game in new ways to amplify and enhance the biggest events on the AFL calendar,” said AFL media and broadcasting general manager Peter Campbell in an interview with the Australian Financial Review. “We’ve worked with Snapchat already this year with NAB AFL Women’s and pre-season training Live Stories, and have some great fan engagement plays in the pipeline for the 2017 season.”"

I wonder if our China game qualifies. We may need to make the Grand Final to feature

 

[5um0F1]

#godhatesfages made some claim a while back about the Crers having leading edge social media platforms, or something similar, that they were going to use to monetise all the #datanottallies they had collected. I'm not on social media so can someone tell me what are these platforms they using that other AFL clubs are not?

http://www.depend.com.au/Incontinence

 

[Doctor Feel]

Her twins, twins

 

[Visenfest]

Her twins, twins

View attachment 349066

Twins inside twins. It's twinception.

 

[powermacs]

Her twins, twins

View attachment 349066

I heard if the bears win they are going to stuff a turducken inside the cup.

 

[actiongreggars]

It's bad enough that I have listen to Riccuto commentate our games. Now I am seeing his ugly mug advertising a betting company on Big Footy. My own fault for checking some odds on their site.

 

[OneGreatClub]

Go you Brisbane!

 

[Contested Marx]

It's bad enough that I have listen to Riccuto commentate our games. Now I am seeing his ugly mug advertising a betting company on Big Footy. My own fault for checking some odds on their site.