I don't know what to say to anybody who actually believes that within two years the "club" won't be Melbourne City FC, playing in sky blue, with Etihad across their chests, and constant references to Man City.
It's the global branding of Man City - they want it to be the biggest sporting brand on earth and they've been very clear about that. Furthermore they're attempting to vastly increase the business networks and global business reach of the United Arab Emirates. This huge global brand is going to be a tool for that.
Part of it is a presence on every continent through satellite franchises. They're doing the same thing in New York, and over the next decade they'll do it again in Asia and possibly Africa if they can find any stability.
The Heart is dead, don't doubt that for a second. All they want is the license and access to a great modern stadium. The rest will go either straight away or gradually. It'll be Melbourne City, the Australian operations of Manchester City.
It's the global branding of Man City - they want it to be the biggest sporting brand on earth and they've been very clear about that. Furthermore they're attempting to vastly increase the business networks and global business reach of the United Arab Emirates. This huge global brand is going to be a tool for that.
Part of it is a presence on every continent through satellite franchises. They're doing the same thing in New York, and over the next decade they'll do it again in Asia and possibly Africa if they can find any stability.
The Heart is dead, don't doubt that for a second. All they want is the license and access to a great modern stadium. The rest will go either straight away or gradually. It'll be Melbourne City, the Australian operations of Manchester City.

