The Midyear AFL figures

[The_Wookie]

TV Viewing

Total FTA viewers to Round 11: 27,144,000 (27,717,000 in 2011)
Total Fox viewers to Round 11: 18,202,000 (7,103,000 in 2011)
Total viewers to Round 11: 45,346,000 (34,820,000 in 2011)

% FTA Viewers: 59.85%
% Fox Viewers: 40.15%

Average FTA viewers per match: 282,750
Average Fox viewers per match: 189,600

Total Melbourne FTA Viewers: 14,667,000 (54%) - up 5.7% on 2011
Total Adelaide FTA Viewers: 4,530,000 (16%) - down 11.5% on 2011
Total Perth FTA Viewers: 4,919,000 (18%) - down 1.9% on 2011
Total Syd/Bris FTA Viewers: 3,028,000 (11%) - down 7.7% on 2011
*see notes

Increase in FTA metro and Fox viewers in 2012: 10,526,000 (Up 30.2%)
Increase in Fox viewers in 2012: 11,099,000 (up 156.25%)
Decrease in FTA viewers in 2012: 573,000 (down 2%)

Sources:
2011 Figures sourced from www.talkingfooty.com
2012 Figures sourced from mediaweek twitter

Notes:
Regional figures are not included, not because I dont believe they are relevant but because the data is much harder for me to obtain. Available data is typically a top 20 programs and not necessarily showing data for all matches. Im unwilling to pay for more information.

Sydney and Brisbane 7mate figures are combined because thats frequently how Mediaweek packages it on twitter. Morever, most other outlets dont list the 7mate markets due to the low numbers.

Further, we recognise that Fox figures from last year do not include Main Event broadcasts from QLD and NSW, however I believe those figures will have been subsumed this year into Foxfooty subscriptions and digital channel viewing.

 

[The_Wookie]

Match Attendances (at Round 11):

While this is something of a planned downturn, even so there is room for much improvement. Gold Coasts crowds are down, GWS crowds arent as high as perhaps people would expect. The overall aggregate is up on 2011, but well short of the record, and averages are well down.

At the top sit Collingwood (57,501) and Carlton (49,594) helped by early season blockbusters against traditional foes. Traditional Victorian "big 4" clubs make up the top 4 with Richmond (48,724) beating Essendon (46,735) into third spot. Surprisingly, lowly Melbourne (38,5190 takes 5th. West Coast (38,407) is the top ranked of the non victorian sides.

Richmond are the big movers here, with crowd averages up 6,000 over their 2011 season average. The biggest surprise is Melbourne, up 7,500 over their 2011 season average. At the other end of the scale, Sydney is down 6,000, possibly due to renovation work at the SCG, while Gold Coast crowds have dropped 6,000 on last seasons average. Of the Melbourne clubs, Norths crowds are down 2,000, possibly due to shifting a game to Hobart.

In Hostile territory, the Lions (20,419) take top spot, followed by the Swans (20,317), With GWS (14,939) narrowly beating Gold Coast (13,296). The last will be disappointing for the AFL, however GWS crowds are likely to fall close to expectations at this time, given they've played at 4 different grounds, two of which have a sub 15,000 capacity.

League Aggregate
League 2012 Total: 3,163,135 (96 matches)
League 2011 Total: 3,084,541 (85 matches)
League Record Tot: 3,391,470 (88 matches, 2008)
League 5 Yr Averg: 3,229,280 (445 matches)

League Averages
League 2012 Average: 32,949
League 2011 Average: 36,289
League record Avrge: 38,539 (2008)
League 5 YR Average: 36,284

Top 6 Club Averages
Collingwood 57,501 (down 4,000 on 2011 average)
Carlton 49,541 (down 3,700 on 2011 average)
Richmond 48,724 (UP 6,000 on 2011 average)
Essendon 46,735 (down 2,500 on 2011 average)
Melbourne 38,519 (up 7,500 on 2011 average)
West Coast 38,407 (up 1,000 on 2011 average)

Bottom 6 Club Averages
North Melbourne 24,188 (down 3,200 on 2011 average)
Port Adelaide 20,771 (down 1,000 on 2011 average)
Brisbane 20,491 (up 30 on 2011 average)
Sydney 20,317 (down 6,000 on 2011 average)
GWS 14,939 (change not applicable)
Gold Coast 13,296 (down 6,000 on 2011 average)

 

[The_Wookie]

Memberships

Note: Membership closes for the year on June 30th. The following data come from official club media reports (websites to 12th June 11pm), Collingwoods tv program and for Fremantle an article in the West Australian that is now somewhat out of date.

Collingwood recently announced they'd topped 70k on The Club, and manyl other clubs are at record levels of membership. At the expansion clubs (NSW and QLD), Sydney, Brisbane and Gold Coast remain largely unchanged (pending audit) and GWS memberships may be below expectations at this time.

Top 4 Clubs
Collingwood (70,000)
Hawthorn (59,861)
West Coast (56,516)
Richmond (50,496)

Bottom 4 Clubs
Sydney (27565)
Brisbane (20,501)
Gold Coast (11,130)
GWS (9,476)

The total for the year reported so far: 690,095 (up from 652,127 in 2011). It must be stressed that the 2011 data used is the AFL audited figure that strips thousands of "memberships" down to access only. The final 2012 figure may be reduced substantially. (edit: it should be noted that some Richmond supporters are claiming the AFL will count ALL memberships this year. No one else has confirmed this, and Ive been unable to find confirmation anywhere)

2012 (2011 Audit)
Adelaide - 46028 (44719)
Brisbane - 20501 (20792)
Carlton - 45282 (43791)
Collingwood - 70,000 (75271)
Essendon - 46450 (42559)
Fremantle - 38000 (42762)
Geelong - 39222 (39343)
Gold Coast - 11130 (11141)
GWS - 9476 (N/A)
Hawthorn - 59861 (53978)
Melbourne - 35090 (36937)
North Melbourne - 33047 (28761)
Port Adelaide - 37279 (32581)
Richmond - 50496 (40184)
St Kilda - 35113 (39276)
Sydney - 27565 (27106)
West Coast - 56516 (43216)
Western Bulldogs - 29039 (29710)

 

[RussellEbertHandball]

I assume the figures above are total access and non access figures like last year as you posted in the 2011 AFL annual report thread Wookie

 

[The_Wookie]

I assume the figures above are total access and non access figures like last year as you posted in the 2011 AFL annual report thread Wookie

The figures Ive posted for this year are based on total reported members, (unfortanately i forgot about this table and instead have just used the access figures for 2011) and not then AFLs audited (access only) members.

 

[RussellEbertHandball]

Port's figures include non access. West Coast has to include non access given Subi's capacity. Richmond to me looks like non access included. Essendon might be. Sydney wouldn't have lost 7,000 members so there's must be access only.

I'm staggered that the Pies and Hawks have so few non access. I guess that's the benefit of calling the MCG your home ground and being able to give everyone a 3 game memberships - even interstaters . Also Geelong have so few non access. Must be those 3 games they play in Melbourne that allow for 3 game passes. You would think with construction at Kardina Park the mix of 3 game passes vs 8 vs 11 has changed if they still have 39,000 like last year.

 

[Kwality]

TV Viewing

Total FTA viewers to Round 11: 27,144,000 (27,717,000 in 2011)
Total Fox viewers to Round 11: 18,202,000 (7,103,000 in 2011)
Total viewers to Round 11: 45,346,000 (34,820,000 in 2011)

% FTA Viewers: 59.85%
% Fox Viewers: 40.15%

Average FTA viewers per match: 282,750
Average Fox viewers per match: 189,600

Total Melbourne FTA Viewers: 14,667,000 (54%) - up 5.7% on 2011
Total Adelaide FTA Viewers: 4,530,000 (16%) - down 11.5% on 2011
Total Perth FTA Viewers: 4,919,000 (18%) - down 1.9% on 2011
Total Syd/Bris FTA Viewers: 3,028,000 (11%) - down 7.7% on 2011
*see notes

Increase in FTA metro and Fox viewers in 2012: 10,526,000 (Up 30.2%)
Increase in Fox viewers in 2012: 11,099,000 (up 156.25%)
Decrease in FTA viewers in 2012: 573,000 (down 2%)

Sources:
2011 Figures sourced from www.talkingfooty.com
2012 Figures sourced from mediaweek twitter

Notes:
Regional figures are not included, not because I dont believe they are relevant but because the data is much harder for me to obtain. Available data is typically a top 20 programs and not necessarily showing data for all matches. Im unwilling to pay for more information.

Sydney and Brisbane 7mate figures are combined because thats frequently how Mediaweek packages it on twitter. Morever, most other outlets dont list the 7mate markets due to the low numbers.

Further, we recognise that Fox figures from last year do not include Main Event broadcasts from QLD and NSW, however I believe those figures will have been subsumed this year into Foxfooty subscriptions and digital channel viewing.

Well presented, thanks.

Any idea if the FTA/Pay numbers are consistent?

Are there any regional figures that we could base an acceptable guesstimate on?

 

[The_Wookie]

Well presented, thanks.

Any idea if the FTA/Pay numbers are consistent?

Are there any regional figures that we could base an acceptable guesstimate on?

If I could find reliable regional figures I would use them. The AFLs presence in regional areas is either not counted weekly (WA/SA/Tas) or is minimimal, and so regional numbers are either not accurate or are too low to feature on most sites top 20 lists.

Weekly averages for FTA and Paytv are relatively consistent throughout the year on a week to week and match to match basis.