The next Media rights deal (2023-?)

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Seedsfan

Brownlow Medallist
Oct 10, 2013
12,163
7,281
AFL Club
Collingwood
Cricket will be targeted by 9, they will look to bring it back and then try for the pay rights when the deal with Fox expires

No way they have spent all this money to set up a sports broadcasting service, buying print media mastheads and radio stations to just go after the rugby.

Rugby is the test sport
 

Kwality

Brownlow Medallist
Aug 14, 2011
29,516
11,068
Trafalgar
AFL Club
West Coast
Other Teams
Renault F1
Cricket will be targeted by 9, they will look to bring it back and then try for the pay rights when the deal with Fox expires

No way they have spent all this money to set up a sports broadcasting service, buying print media mastheads and radio stations to just go after the rugby.

Rugby is the test sport
Spot on, though the test is of the business model - can it generate the dollars for Nine to be a player for major sports.
 

Seedsfan

Brownlow Medallist
Oct 10, 2013
12,163
7,281
AFL Club
Collingwood
Spot on, though the test is of the business model - can it generate the dollars for Nine to be a player for major sports.
I am hopeful it does work. Just so that there is some competition in the market. For too long smaller sports got bullied by Fox as they had nowhere else to go
 

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Kwality

Brownlow Medallist
Aug 14, 2011
29,516
11,068
Trafalgar
AFL Club
West Coast
Other Teams
Renault F1

Kwality

Brownlow Medallist
Aug 14, 2011
29,516
11,068
Trafalgar
AFL Club
West Coast
Other Teams
Renault F1
I understand that but market competition is a good thing for sport in Australia
No argument. The ground rules are evolving in the market, the way the product is consumed.
The Foxtel money was/is the AFLs biggest media dollar earner based on the PAY model & Foxtel have added Kayo at lower dollars. An interesting stratgy.
 
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