The next Media rights deal (2023-?)

Ishikawa

All Australian
Jul 18, 2018
924
944
AFL Club
Port Adelaide
Thoughts on the AFL looking to package specific markets and marquee timeslots individually whilst producing in house? If the AFL produced all 9 games, and sold the vision, would mean that smaller players like 10 would only have to produce pre/postgame from a studio/ from the ground. Wouldn't need to contract NEP etc.
Does that undermine the general concept though of a FTA station being the football network (I know Ten and Nine did share seemingly reasonably successfully in the past) which adds an intangible amount of goodwill for want of a better term onto the cost they are willing to pay?
 

(Log in to remove this ad.)

JohnZ

Club Legend
Mar 10, 2016
2,509
2,939
AFL Club
Geelong
Does that undermine the general concept though of a FTA station being the football network (I know Ten and Nine did share seemingly reasonably successfully in the past) which adds an intangible amount of goodwill for want of a better term onto the cost they are willing to pay?
We've already seen that the general public shows goodwill to any station willing to show AFL games on FTA. There seemed to be no problems from 2002 to 2011 when Ch10 shared the rights with Ch9 followed by Ch7.

I do think there is additional money to be made by seeing if an FTA channel will pick up all away West Coast games, or all Port games not shown in a Marquee slot (Thursday/Friday nights etc.) for example, where by the AFL would be paid $x/eligible game instead of a fixed amount.
 

Our Game

Club Legend
Sep 30, 2014
1,935
1,128
Sandringham
AFL Club
Geelong
From todays CH 9 press

Facebook signs Australian content deals with AFL, NRL and cricket
By Jennifer Duke
June 12, 2019 — 9.00pm
Facebook has secured key content deals with the NRL, AFL and Cricket Australia in a move that will increase speculation the social media giant could bid for more significant sports rights in the future.

In the deal, video highlights of the sports will be shown on the social media platform, with extra content placed on video streaming platform Facebook Watch.
 
Last edited by a moderator:

RussellEbertHandball

Flick pass expert
Nov 16, 2004
54,869
71,422
SE Oz
AFL Club
Port Adelaide
Other Teams
The Mighty Blacks
Just saw a tweet that linked to this article as 2019/20 EPL schedule was released in UK this evening. There are 19 home games x 20 = 380 games in an EPL season. So that's 5.2% of games on another subscription service.

Might given an indication of what the AFL might be negotiating with Amazon.

The Arsenal, Chelsea and Spurs fixtures which will be broadcast live on Amazon Prime
The Premier League fixtures for 2019/20 have been released and fans have discovered which games Amazon will show. Amazon have joined as the Premier League’s third broadcaster for the 2019/20 season alongside Sky Sports and BT Sport, with 20 fixtures televised in their maiden campaign of coverage.

Their first batch of games will be midweek in December, while their second batch will be on Boxing Day - and their first round of fixtures has been confirmed.

The stand-out fixtures of Amazon’s first round of TV matches are Manchester United’s hosting of Tottenham Hotspur at Old Trafford, along with the Merseyside derby between Liverpool and Everton. Elsewhere, Manchester City travel to face Burnley, Arsenal host Brighton and Chelsea welcome Aston Villa to Stamford Bridge.

To watch the matches you will need have a Prime membership. This costs either £79 a year or you can pay £7.99 per month. Amazon will also have weekly highlights of all Premier League throughout the season. You are able to stream Prime on any Smart TV, mobile device or through an Amazon Fire TV Stick.The full list of Amazon’s December fixtures below. Kick-off times and dates are subject to change........
https://www.football.london/premier-league/arsenal-chelsea-spurs-amazon-prime-16423271
 

RussellEbertHandball

Flick pass expert
Nov 16, 2004
54,869
71,422
SE Oz
AFL Club
Port Adelaide
Other Teams
The Mighty Blacks
Another story in the Oz today about NRL TV rights this time that they might split up the different parts of the season as I said they might on the previous page a couple of days ago.

https://www.theaustralian.com.au/sport/nrl/origin-finals-may-be-split-for-auction/news-story/955b4e4b8de792d8eabb838ed1a8392f

The ARL Commission will consider selling the regular season, finals games, the grand final, and the State of Origin series as separate entities as the code looks to squeeze every cent it can from the next broadcasting deal.

It is understood separation of the game’s major products has been contemplated as part of a discussion paper distributed to club bosses late last week. As revealed in The Australian this week, the paper also contemplated an early approach to the game’s current and potential broadcast partners as they look to get a jump on the AFL and provide some clarity to clubs over their future in the competition. The commission and NRL have bundled together their major products as part of recent broadcasting deals but are expected to investigate whether separating them would create more tension in the market and allow them to grow their broadcasting revenue as a result.
.......
The game’s current broadcasting deals with the Nine Network and Foxtel run until the end of 2022 but officials are weighing up whether to begin discussions as early as next year over a new deal. The commission and NRL yesterday outlined their plans to the clubs and while there is no certainty they will kick off talks next year, they want to be in position to open discussions should the opportunity arise or the situation demand it.

That stance yesterday received the imprimatur of media rights expert Colin Smith, managing director of Global Media and Sports. Smith previously worked with the NRL on broadcasting deals and suggested the game would be wise to have its ducks in a row and at least be prepared to begin talks with key stakeholders.

“They got a huge number (last time). Ultimately it was a really good deal for the NRL, no question about that. I would think it is really critical that the NRL is right on top of this and ready to move, and also testing the market, and therefore ready to roll over early if it necessary. “Because the threat will be that in the next round of rights either there will be a minimal increase or it could reduce. There is no alternative bidder out there in the foreseeable future that would bid what Foxtel pays for the NRL.
.........

“Just to highlight what I am saying, in the English Premier League in their domestic rights that were signed late last year, they dropped by 13 per cent. “Therefore if I was the NRL, I would be out there testing this and if I could do a deal that could make me whole or give me a slight increase, I would do it sooner rather than later.”

State of Origin is widely regarded as the jewel in the rugby league crown and its value to broadcasters has been placed at upwards of $100 million a year. However, it has been bundled up in recent deals, leaving the value untested on the open market.

That could change if the ARL Commission and NRL believe they can get more money from the broadcasters by selling it separately — Origin would be a cash cow for all the commercial networks. “That is what the NFL (in America) does and does really well,” Smith said of splitting the broadcasting products.

“I have always argued State of Origin is something really unique. There is nothing like it. The question is will the sum of the parts be greater than the sum of the whole? “What you will find is you will get a huge price for State of Origin, you will get a huge price for the finals, but what does that mean for home-and-away.

“And what does that mean for other content like internationals, which is still a work in progress. If I was them I would be doing a bucketload of work on another team in Brisbane.”
.........

https://www.theaustralian.com.au/sport/nrl/origin-finals-may-be-split-for-auction/news-story/955b4e4b8de792d8eabb838ed1a8392f
 

Kwality

Brownlow Medallist
Aug 14, 2011
17,879
5,853
Tootgarook
AFL Club
West Coast
We've already seen that the general public shows goodwill to any station willing to show AFL games on FTA. There seemed to be no problems from 2002 to 2011 when Ch10 shared the rights with Ch9 followed by Ch7.

I do think there is additional money to be made by seeing if an FTA channel will pick up all away West Coast games, or all Port games not shown in a Marquee slot (Thursday/Friday nights etc.) for example, where by the AFL would be paid $x/eligible game instead of a fixed amount.
Will the advertisers pay the dollars the FTA channel needs?
 

TWLS

All Australian
Jul 19, 2015
864
300
WA
AFL Club
West Coast
Other Teams
GWS Giants
This is the second time Gils comments about future Footy streaming deals involving non Australian entities have been mentioned in the Oz newspaper in the last 6 months.
I am surprised that nobody else has noticed this possible move, and it appears that maybe change is coming in some way folks, but on the other hand I am not - Its called the "AFL Bubble."
They are in todays paper edition on page 26- article by John Stensholt - Headed -"All Sport will shift on line says IFlix."
Gils comments are in that article.
If somebody has subscription with the Oz the article maybe on line.
IFlix is a Aussie run Sports Media Group based in Asia.
 

Kwality

Brownlow Medallist
Aug 14, 2011
17,879
5,853
Tootgarook
AFL Club
West Coast
So FTA want full rights in order to get value, given Pay provides the lions share of the money, the next rights deal is going to be very different from other deals.
 

(Log in to remove this ad.)

Top Bottom