Bloody Nora . Only April in the second season and they,re already talking about the new media contract.
Third season!
Last time they signed it 20 months out but I suspect they pretty much start working towards the next one before the ink is dried
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Bloody Nora . Only April in the second season and they,re already talking about the new media contract.
Bloody Nora . Only April in the second season and they,re already talking about the new media contract.
Why would they pay for a mere 6 hours of content that is guaranteed to be on FTA?????
Why do you think that "making a statement" will be their motive???
1.National audience, international audience & it pays premium advertising dollars.
2.Ist my read on how whats happening overseas might apply here. FANG have made 'a statement' in other markets, why not Aus, cant see either AFL or NRL being first cab off the rank. Origin holds a very distinct place in Aus sport, akin to the Melbourne Cup IMHO.
Facebook has continued to use global partnerships with lower-tier sports as a means of dipping its toe in the water, while also adding more flagship properties – such as Major League Baseball (MLB) in North America and La Liga in India – through geo-targeted deals in markets where the data is telling the company that it can reach the largest audience.
http://www.sportspromedia.com/opinion/facebook-live-sports-rights-strategy-review?utm_source=ActiveCampaign&utm_medium=email&utm_content=OTT+news:+Eleven+Sports+and+Onefootball+take+La+Liga+PPV;+plus+North+American+sports+industry+OTT+spending+to+hit+US$6+8bn+by+2021&utm_campaign=SportsPro+OTT+Newsletter+2019-04-18#.XLpL4OfJxeU.twitter
Seriously you need to take off those blinkers, seeing the world thru your pro AFL, anti NRL focus. It was absolutely nothing to do with how the next lot of media rights play out, learning from what is happening overseas.
I have no problem with you opposing my suggestion that Origin would be a likely toe in the water for the likes of Facebook. Three games, national appeal, likely good earner, international appeal (NZ, UK, not some need for an anti AFL outcome)
Is it just your complete lack of commercial acumen?
Are you across the kayo thread on BF?
Foxtel would be mad to put any substantial monies up for it in the future. There will be new technology and the latest digital tv antennas will be able to pick up all free to air channels worldwide. Gotta love the japanese and their way of getting all the good gear out there
No FANG is going to dip their toe in for 6 hours of non-exclusive content.
Facebook Brazil suggests otherwise,
balls & all is not the go.
3 of the top 5 sports viewing audiences in one deal might have some appeal over say 4 or 1, commercially speaking.
Clearly your view differs from mine, no news there, will FANG be in there next time, they will have a look no doubt.
The AFL PR machine is already back grounding its acolytes in the press
, but players like Fox are there on the international scene day in, day out, together with FANG, they will know the scene better than our codes having been an active part of the tender process.
As for the toe in the water approach, if the tender process of both footy codes were to close later this year, I cant see our market as attracive enough for a balls & all bid,
as the PAY dollars would have to tumble & the FTA component has been suggested as a loss leader for 7.
The Origin rights if isolated will result in the NRL being valued on the same basis as the AFL & there was speculation there were tenders on that basis last time out.
That the NRL can put a number on Origin going forward. Any FANG interest can be dealt with a level of certainty. Its not an option for our game.
Toe in the water is a strategy, not relevant in your view, OK.
he pay (cable/satellite) TV dollars would only tumble to the extent that streaming replaces its function. The FTA component is only $150M per year of the current deal
wilfully obtuse or not
With international experience going back a few years, I'd back FANG to interprete the results as a basis to go 'balls & all' at Aus sport whenever it suits them. Deeper pockets & better placed to bid.Origin might be split off from the NRL and sold separately and it will still be sold to an FTA provider. This is surely beyond debate. Any digital rights for 6 hours of content will be seriously limited by the fact that nearly everyone will be watching it on terrestrial tv.
By early they report that's negotiate early, before the AFL does, rather than cancel the existing deal.Report in todays Aus the NRL might go early.
By early they report that's negotiate early, before the AFL does, rather than cancel the existing deal.
Both AFL and NRL deal finish at end of 2022. Based on previous negotiations the AFL will want to stitch up a deal between 3rd quarter of 2020 end of 2nd quarter 2021.
If NRL gets a deal done 1st or 2nd quarter next year, they will probably sell the State of Origin games separate, and probably package up some of the Tests and Auckland 9's and other events into another package.
Not really as 7 and 9 can't do both NRL and AFL each. If 10 had the cash or News Corp bought them either major shareholder or 100% and not CBS, then I think it could affect the price by 10-20% range as 10 would bid for both codes, maybe show 2 games a week on which one they won.Dont see it affecting thr AFL?
By early they report that's negotiate early, before the AFL does, rather than cancel the existing deal.
Both AFL and NRL deal finish at end of 2022. Based on previous negotiations the AFL will want to stitch up a deal between 3rd quarter of 2020 end of 2nd quarter 2021.
If NRL gets a deal done 1st or 2nd quarter next year, they will probably sell the State of Origin games separate, and probably package up some of the Tests and Auckland 9's and other events into another package.
Is packaging it up the best way to go you think?
ie. does opening up the potential for a bidding war for the highly desirable SOO series offset the lower premium paid on the premiership season as a result?
Can see both sides of the argument, in splitting it they may induce additional bidders who would only be keen on SOO.
Not really as 7 and 9 can't do both NRL and AFL each. If 10 had the cash or News Corp bought them either major shareholder or 100% and not CBS, then I think it could affect the price by 10-20% range as 10 would bid for both codes, maybe show 2 games a week on which one they won.
State of Origin by itself could be a huge. In the 1980s NSWRL was on 7 and 9 had SoO.
The big money will come from News Corp / Foxtel. They will decide which one makes them more $$$ and be prepared to pay for it. Nees Corp might buy Telstra out of their 35% before the bidding opens.
Until News Corp got out of running the ARL Commission / NRL they were always going to keep the rights stitched together with 9 and Foxtel as the broadcasters of everything. The others were just going thru the motions with News Corps having veto power. The last deal for 2018-2022 years is the only one where News Corp's power was completely eliminated from the process in over 2 decades. The next deal will be even more independent and more likely to look at alternative partners than the last one.The fact that they've gone the "package" approach for decades suggests they have judged that that approach is optimal (indeed it has been revealed it is optimal by bidding process). The tests and Auckland 9s (which I thought didn't exist at all) would be worth next to nothing on their own....
You may know the answer, but why is NEP even a player for sports on FTV? Don't networks want OB vans and all that equipment on their books and not being used very often? Technology changes means they can do non sports broadcasts using SUV's rather than big expensive OB vans??Thoughts on the AFL looking to package specific markets and marquee timeslots individually whilst producing in house? If the AFL produced all 9 games, and sold the vision, would mean that smaller players like 10 would only have to produce pre/postgame from a studio/ from the ground. Wouldn't need to contract NEP etc.