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Gibbsy

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Oct 12, 2009
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A few minutes ago the Brooklyn Nets had their logo/merch release. I'm sure most of us have seen leaks, but what are your thoughts on their brand identity? The whole "no color" idea can go two ways; it's a love or hate thing imo. Personally I think if they pursue an "all black everything" look it would be swag. That could alienate some people though (no racist)

The logo is sort of plain but I guess that is just one piece of the overall branding. At least it can't be criticised for being too over-the-top - it's a new era and they've gone for something very simple which should work. The secondary is pretty sweet, I like those token/roundel/badge style logos (in the same mould as NYK)

Primary:


Secondary:


It's also been officially announced that the home and road jersey will both say BROOKLYN - this is a great move and will only further stamp the brand identity in its early stages. Bring out an alternate jersey in a couple of years time that says NETS I reckon (silver??? in between black and white? maybe)

Now for some MERCH. Damn this looks mad. So many different ways they could go with this, but black looks good with everything, and I think they have a massive opportunity to exploit this in the coming months. I expect big things from their graphic design team.
Some of my favourites:






As for JERSEYS. I would love to see Brooklyn Nets buck the trend of NBA unis and go with a black jersey for home games and a white guernsey for road games. Turn the stadium black, come up with "blackout" events, really emphasise the idea. This is not a troll idea - we have all seen what Miami did with their black guernsey and they look great.

Would like to hear some thoughts from the BF brethren. :)
 

PHX

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I like it, and think the black and white thing can definitely work. Far better than the current nets look.
 

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Scully2Folau

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I like it. They should go Celtics style with the uniforms, simply replace green with black. No side panels, no piping, no V collars. Just black and white with the black-white-black(/reversed) collars, and the B-in-basketball logo on the shorts/back of neck. Mint.
 

Gibbsy

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I like it. They should go Celtics style with the uniforms, simply replace green with black. No side panels, no piping, no V collars. Just black and white with the black-white-black(/reversed) collars, and the B-in-basketball logo on the shorts/back of neck. Mint.
That's exactly what I reckon S2F, great idea. Although I still think they should go black for home unis. Switch it up a bit.

Also I will update the OP, what I thought was the primary logo turns out to be a 'partial' logo, the full logo has BROOKLYN at the bottom.
 

FootyJunkie

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Great to see a 'Brooklyn' side in American professional sports in the modern era. Too much sharing of the 'New York' name in the other sports leagues, imo. Hopefully it ignites a hotter rivalry with the Knicks now.

I like the simple look very much too.
 

Shade

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i think the secondary logo is much better than the primary one, just looks better printed on hats and t-shirts
 

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raffrox

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I don't mind the colour scheme but everything else is very average.

There's a difference between simple/striking and just a bit vanilla.
 

Inferno

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I think they're alright. Colour scheme is good, not enough teams use black as a main colour on their logo and jerseys (I can't think of any team that uses black prominently on their home strip except the Spurs?). Actually on that note, they'll look an awful lot like the Spurs. Not sure on the 'B' in the basketball, seems like someone from marketing threw that in at the last minute.
 

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