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Yeah see I completely disagree with Honeyman (which is obviously easy for me to say, I wasn't involved).Yeah not saying it isn't, I'm saying that because of that popularity, shop sales have soared, their social media following has exploded, and there's a lot more focus on them. Rob and Ryan have owned the club for almost two years but it was the documentary that caused that spike.
The bad press is more around the first season and the way they scrutinised the players so much. Honeyman spoke about it a few years ago.
George Honeyman on Sunderland 'Til I Die: "It felt like being in Big Brother, it was strange"
What's it like to be at the centre of a football fly-on-the-wall documentary? The former Sunderland skipper shares the experience with FFTwww.fourfourtwo.com
Several successful clubs have done it. City was one of the first with the All or Nothing series.
I think ultimately, Sunderland was poorly run from the top down. Didn't matter whether there was cameras there or not, they were always in trouble.