- Joined
- Oct 9, 2003
- Posts
- 15,667
- Reaction score
- 830
- Location
- Reebok Stadium
- AFL Club
- Essendon
- Other Teams
- Bolton,Clippers,Falcons,Mariners
The latest ratings are out and it has been a very bad one for SEN with a drop across the board. Last survey they rated a 4.8% share and this one it has dropped to 3.9%. Seeing as this is during the middle of the footy season when you would expect their ratings to be at their strongest. I am surprised by this result. All the people I know that listen to sen haven't stopped listening in the last couple of months.
The biggest drop was The Good Oil which dropped 1.7% from being SEN's highest rating program at 5.4% to 3.7%. I am sure the Doran haters will be glad to read of this.
http://au.nielsen.com/site/documents/Metro609.pdf
Somethings going on with the 18-24yo demographic that doesn't seem quite right.
SEN went from a 4.8% share to 0.7% whilst Gold went from 1.9% to 5.7%. Now I'm not 18-24 but maybe someone can explain to me why the SEN audience changed stations to Gold which from my understanding is an easy listening station. Gold was also up on the weekend across the board which seems extraordinary consiering it is a non football broadcasting station.
Always though Doran's figures seemed too high for a midday slot.


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