Opinion - The Shield and Ribbon: Updating the Sacred | BigFooty

Opinion The Shield and Ribbon: Updating the Sacred

Discussion in 'St Kilda' started by SFgiant, May 30, 2017.

  1. SFgiant

    SFgiant Team Captain

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    Going through some recent St Kilda paraphernalia I noticed irregularities and oversights of the current design and implementation of the St Kilda shield. It unfortunately creates a sense of amateurishness when looking up and seeing information about the club.

    A few examples include the poorly rendered shield and ribbons on the official website and Instagram:
    1.png
    2.png
    Notice the illegibility of the fortius que fidelius, the fragile shield outlines and the use of multiple red colours.
    3.png
    Even the social media department of the club seem to have a dislike in using the shield for the score updates on Instagram, resorting to the tricolour instead:
    4.png
    The (almost one pixel) thin lines also create a problem with embroidery, giving off a cheap look:
    5.png
    It also seems logical that the club refresh the crest given the move back to Moorabin.

    Now that my (admittedly anal) distaste for the current crest is known, I decided to have a crack and try and fix its drawbacks. I looked at logos from a few soccer leagues, including the Paris Saint Germain logo update:
    6.gif
    A couple notable design principles stood out, keep it simple and thickening the lines.

    So without further to blabber on about, I give you the my proposal for an updated crest.
    STK Simple.png
    STK GIF.gif
    Also of note with my logo is that the ribbon now 'fits' the shield, as it goes along with the curvature of the shield.
    Stk logo BLK.png
    Here's an update of the STK you see on the recent hats sold by the club.
    STK Cap.png
    Feel free to criticise, comment and share.
     
    Last edited: Jan 20, 2018
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  2. SFgiant

    SFgiant Team Captain

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    Also, here's a wallpaper for those who endured my ramblings.
    STK.png
     
    Last edited: Jan 20, 2018
  3. George

    George Moderator

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    I'm sure I've seen you post about this before?
     
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  4. Gangnam Saint

    Gangnam Saint Club Legend

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    Rather than just having a moan you had a crack at the solution. And the pronounced black border looks better. Nice one.
     
  5. Dard Ball Get

    Dard Ball Get Club Legend

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    Love it.
    The current shield is an embarrassment, no excuse for a re-invented club in 2017.

    Will get around to bringing it up in George's feedback thread :thumbsupemoji:
     
  6. SFgiant

    SFgiant Team Captain

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    Yeah. It was just a post, not a thread. Sorry if i'm being repetitive, the nitpicky side of me screams every time I see the logo.
    I'm also looking for avenues to get this to the club, so feel free to pass it on if possible guys.
     
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  7. sverik25

    sverik25 Norm Smith Medallist

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    My personal feel is while I can see your point re: bolder lines, they make the shield feel a little too black.

    I do believe there have been quite a few attempts at modernising the shield over on the FJGD board, some of which I thought were quite good.
     
  8. nanganator

    nanganator Premium Gold

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    I like that new design. I've been against clubs changing their logos in the past, notably Richmond, Bulldogs and North in particular but I do feel like we need a fresh look. I feel like if the club were to do such a thing it would be a more dramatic change than you've proposed, but I would like to see some sort of update to the current shield
     
  9. nanganator

    nanganator Premium Gold

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    What's the FJGD board?
     
  10. The Jack Pack

    The Jack Pack Club Legend

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  11. sverik25

    sverik25 Norm Smith Medallist

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  12. nanganator

    nanganator Premium Gold

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  13. SFgiant

    SFgiant Team Captain

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    I feel the opposite. I think the club is very conservative toward the shield, so much so that it has been disregarded and ignored as the norm for the past 100 years (probably).

    'Tis one of our colours you see. I get your point though. I can't really avoid that unfortunately if you thicken everything up.

    I recall seeing one done by Costa? I think, but I felt it was a little too grandiose for our humble bayside club.
     
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  14. SFgiant

    SFgiant Team Captain

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    Here's what I was talking about
     
  15. sverik25

    sverik25 Norm Smith Medallist

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    Yeah not a fan of that one. Seems a bit too cartoonish.
     
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  16. lewdogs

    lewdogs Premium Platinum

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    I love this SFgiant well done!
     
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  17. Pardon me

    Pardon me Club Legend

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    Love it mate. The bolder lines on the shield reiterate the strength aspect of the Latin and the whole thing just looks cleaner, crisper and slightly more aggressive or loud.
    Someone please propose this to the club.
    Great job SFgiant
     
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  18. SFgiant

    SFgiant Team Captain

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    Thus lies the hurdle. I tried the reception Saints email and they gave the electronic equivalent of ruffling my hair and telling me "thanks, but nah"
    Is there anybody here that has (or knows somebody that has) inside doings with the club? Even a quick tweet off to one of our board members might get the ball rolling.
     
  19. Nutsngum

    Nutsngum Premiership Player

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    I think its this exact reason why we shouldn't be changing the shield. No other club can boast their logo as being truly part of their heritage. There is so little chance for true tradition these days I think we should do everything we can to maintain the greatest and most iconic logo/crest in the the entire competition.
     
  20. bird_man

    bird_man Brownlow Medallist

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    Good work mate
     
  21. SFgiant

    SFgiant Team Captain

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    I wholeheartedly agree. Like many soccer clubs who share that value, they update old club crests in order to take the best of both mindsets. The recent updates from Paris SG, Manchester City and Queen's Park Rangers were so successful, I doubt most fans noticed the changes. Much like my aim here with the Saints shield. Honestly, would your diehard Saints fan even notice if we went to my shield without publicity?

    Btw, I classify this as an update, not a change.
     
  22. StCicatriz

    StCicatriz Brownlow Medallist

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    love it!!! i have a new desktop background!!!
     
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  23. SFgiant

    SFgiant Team Captain

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    Here are a few more examples of clubs updating their already popular looks for those who are still a bit hesitant to come around to the idea of a Saint's logo update:
    IMG_0399.JPG
    IMG_0400.JPG
    IMG_0401.PNG
     
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  24. sverik25

    sverik25 Norm Smith Medallist

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    I get where you're coming from but the only one of those updates I actually like is the Blue Jays one. I preferred City and Villa's old logos, although some elements on the new Villa logo are cleaner, I'll give it that.
     
  25. SFgiant

    SFgiant Team Captain

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    Agree to disagree on MC and AV.
    Would have you prefered if they kept the club motto for AVFC?
     
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