POBT
Brownlow Medallist
I take your point Gumby but I think it is easier said than done.
There is a limited market for sponsorship and corporate support. Sports sponsorship in particular is not necessarily where the big corporations want to put their money right now. Then you have the coverage issue - why spend a fortune on sponsoring the Brisbane Lions who get next to no free to air coverage, are buried in the sports section of the paper and lucky if they get a 1 minute mention on the nightly news?
Finally, it is hard to find a brand that is willing to attach itself to a losing club.
I think the only way we will get more money in the near future is to find non-footballing sources of revenue or more handouts from the AFL.
There is a limited market for sponsorship and corporate support. Sports sponsorship in particular is not necessarily where the big corporations want to put their money right now. Then you have the coverage issue - why spend a fortune on sponsoring the Brisbane Lions who get next to no free to air coverage, are buried in the sports section of the paper and lucky if they get a 1 minute mention on the nightly news?
Finally, it is hard to find a brand that is willing to attach itself to a losing club.
I think the only way we will get more money in the near future is to find non-footballing sources of revenue or more handouts from the AFL.




x 165


