THEORY - Was he already gone..?

[JuddFevGoal]

I think it's the sponsors more than anything that want to distance themselves with Fev and be more aligned with Judd, Gibbs, Murphy.

After all sponsors run footy clubs.

The evidence in the OP suggests that it's the Carlton administration that have distanced themselves from Fev over the last 8 months.

Whether they did this to appease sponsors or whether it was their own agenda is known only by them at this stage.

 

[The Coach]

The evidence in the OP suggests that it's the Carlton administration that have distanced themselves from Fev over the last 8 months.

Whether they did this to appease sponsors or whether it was their own agenda is known only by them at this stage.

The book (which I have not seen) is an interesting point but you are really into the conspiracy theory jfg. Maybe one could replace 'their own agenda' with 'his record'

Do you think Juddy was in on getting him drunk? Has it been confirmed that nobody tried to stop him on Brownlow night? Could Alex Fevola be in on it too because she wanted to move interstate?

The book is an interesting point and maybe you should try and find out why there is no Fev content (assuming lesser lights got coverage) - contact the author

 

[JuddFevGoal]

The book (which I have not seen) is an interesting point but you are really into the conspiracy theory jfg. Maybe one could replace 'their own agenda' with 'his record'

Do you think Juddy was in on getting him drunk? Has it been confirmed that nobody tried to stop him on Brownlow night? Could Alex Fevola be in on it too because she wanted to move interstate?

The book is an interesting point and maybe you should try and find out why there is no Fev content (assuming lesser lights got coverage) - contact the author

There's no conspiracy theory here. I'm regretting using the word 'theory' in the thread title to be honest.

There's really only the fact that the club decided some time ago, probably 4 months or more given the text in the book, to not use Fevola as a face for the club or draw attention to his significance as an elite talent of Carlton.

My only observation is that this is an interesting imbalance with Fev's obvious position as at least our second most marketable identity over the past 5 years.

You have to remember that Fev's record in the 18 months before Brownlow night off field was very good and his on field record was extremely good (with the odd dummy spit)! He's only the second Coleman medalist in Carlton's history and he's won it twice.

There is no point in contacting the author of the book, especially given Fev's current controversy which came after the book. He would just tread the party line that there was only limited space etc.

The priorities of the book speak for themselves.

As for trying to stop him on Brownlow night, anyone from Channel 9 or the CFC could've stopped him easily by calling in Crown security. Have you heard any rumours of a scuffle with Crown security? It's about the only rumour that we haven't heard! Judd telling him to cool off etc hardly counts. He was clearly out of control and wasn't listening. Believe me, if, during a 13 hour bender the CFC or Ch9 had've wanted him out of the building, they could've made it happen.

 

[The Coach]

There's no conspiracy theory here. I'm regretting using the word 'theory' in the thread title to be honest.

There's really only the fact that the club decided some time ago, probably 4 months or more given the text in the book, to not use Fevola as a face for the club or draw attention to his significance as an elite talent of Carlton.

My only observation is that this is an interesting imbalance with Fev's obvious position as at least our second most marketable identity over the past 5 years.

You have to remember that Fev's record in the 18 months before Brownlow night off field was very good and his on field record was extremely good (with the odd dummy spit)! He's only the second Coleman medalist in Carlton's history and he's won it twice.

There is no point in contacting the author of the book, especially given Fev's current controversy which came after the book. He would just tread the party line that there was only limited space etc.

The priorities of the book speak for themselves.

As for trying to stop him on Brownlow night, anyone from Channel 9 or the CFC could've stopped him easily by calling in Crown security. Have you heard any rumours of a scuffle with Crown security? It's about the only rumour that we haven't heard! Judd telling him to cool off etc hardly counts. He was clearly out of control and wasn't listening. Believe me, if, during a 13 hour bender the CFC or Ch9 had've wanted him out of the building, they could've made it happen.

I repeat - I find the book report interesting and will look into it and I will try and contact the author if I find the imbalance you suggest. The changing face of marketing just sounds like smart marketing to me.

There is a big difference between trying to stop Fev yourself (Alex Fevola included) and calling for Crown Security to remove him - that would warrant a conspiracy theory because such action (would be leaked by security if no one else - keep reading) would ensure front page coverage and be comparable to the job Ch.9 did on him. Remember the newspaper reports that security were watching him because they were concerned about his slapping people could escalate - I doubt they are at your beck and call to help remove who you want to remove

Nevertheless I am surprised that half a dozen of our head honchoes did not think to frog march him out of there but this could be due to lack of leadership, not thinking, wrongly thinking it would make to much of a scene, shit we are all guessing.

 

[JuddFevGoal]

I repeat - I find the book report interesting and will look into it and I will try and contact the author if I find the imbalance you suggest. The changing face of marketing just sounds like smart marketing to me.

There is a big difference between trying to stop Fev yourself (Alex Fevola included) and calling for Crown Security to remove him - that would warrant a conspiracy theory because such action (would be leaked by security if no one else - keep reading) would ensure front page coverage and be comparable to the job Ch.9 did on him. Remember the newspaper reports that security were watching him because they were concerned about his slapping people could escalate - I doubt they are at your beck and call to help remove who you want to remove

Nevertheless I am surprised that half a dozen of our head honchoes did not think to frog march him out of there but this could be due to lack of leadership, not thinking, wrongly thinking it would make to much of a scene, shit we are all guessing.

Look, I'm basically in agreement with you.

It would be a minor scandal for the club to march Fev in to a taxi or use security or whatever. Although, I would suggest that he wouldn't be the first AFL player put into a taxi and sent home from a function by a club. Also it may have actually been good publicity in a way - Carlton taking control of the situation, knowing, as we all surely know, that Fev after 4-5 drinks is a time bomb. Don't forget that Ratts, Judd, Gibbs etc were all sitting very close to him watching him being fed gallons of booze by Crown.

A situation like this, in light of Fev's well publicised alcohol issue demands leadership, surely. Fast forward 8 hours of mayhem later and you can only see the lack of taking any action as at worst negligence on the club's part and at best, turning a very blind eye.

Once again, this isn't about excusing Fev's behaviour, but I have strong suspicions about both the club and Ch9, letting it go well beyond what you would expect from professionals.

 

[starchamber]

Just a theory, but I'm interested in opinions.

It's not about should he have gone or stayed or any of those other controversies.

It's a theory that suggests that the club may have already made a decision that Fevola was already going to leave the club at least 3 months ago, probably more.

Here are some of the facts.

1. The "OUT OF THE BLUE" book

This is a recent authorised book on the history of the CFC. You'll notice that the club website is branded by the book right at this moment.

As most of you know, the 253 page book was launched officially by Sticks on the 25th of August 2009 and was written over the preceding year.

Pages 235-253 cover the era from 2002 onwards - the era during which Fevola's talent came to the fore.

Bizarrely, despite his popularity, not once is Fevola mentioned in the text of the entire book, except in a listed team line-up for the last Princes Park game. (pg 242)

The book is loaded with photos of Carlton players, BUT Fevola is included only in one tiny inset pic, as one of 4 figures singing after the game on page 247, the shot being primarily about Pratt. The description of the photo doesn't refer to him.

The entire last chapter of the book is about Chris Judd. (This is no slight on the great CJ - my favourite player. I'd happily read an entire book about him), but it's absolutely astonishing that given Fevola's popularity and on-field achievements as at least our best full forward of the last decade, surely he would've been worth one-sentence. Perhaps even a photo on the field like many of his team mates? Even Cameron Cloke gets a hero shot running out with Judd on pg 253.

2. The Best and Fairest 2009

Those of you who were there would've noticed the outburst of emotion from the crowd every time Fev was mentioned. This is only natural given the dramas of the previous week and at the time, many of the crowd wanted to voice their support. However, did you also notice the marketing poster for the Best and Fairest this year which also featured on projections, the evening programme and the ticketing forms etc:

http://www.carltonfc.com.au/Events/tabid/4407/default.aspx

Notice something strange?

Obviously, our second most popular player is missing from the marketing and the featured players instead are Betts, Gibbs, Murph and Judd.

You might suggest that at the last minute Fev was deleted from the marketing material due to the Brownlow fiasco, however:

As anyone in advertising/marketing knows, it can take weeks to get these designs ready and approved and you need to leave a lot of time to have large quantities printed also.

And more importantly, the same design and four players are also on my glossy printed ticket for the event so it seems that well prior to Brownlow night, someone had decided to omit Fev from the club's marketing of the Best and Fairest.

Of course, as it turned out, Fev came in fourth overall that night and did not show up owing to the Brownlow controversy of the previous week.

------------------------------------

Bear in mind that Fevola (prior to the Brownlow) had had two seasons playing every game with no suspensions and low on controversy, and, of course, two Coleman medals.

I think these are interesting facts about the club's choice in marketing over the year prior to Brownlow night.

As I stated, it's only a theory, but interesting for those of us, trying to decipher the club's intention and what evidence they were working with over the previous 3 weeks.

I haven't got my copy as of yet. I have the others Blue Boys,The Best one they did and others.

I find that insulting that judd gets several pages after 2 seasons and Fevola doesn't get a picture or much a mention. This isn't right like him or not.

I don't know whose on it but if they have pictures of guys like Corey Mckernon,Trent Sporn and Luke Livingstone and not Fev that a insult in my opinion.

 

[JuddFevGoal]

I haven't got my copy as of yet. I have the others Blue Boys,The Best one they did and others.

I find that insulting that judd gets several pages after 2 seasons and Fevola doesn't get a picture or much a mention. This isn't right like him or not.

I don't know whose on it but if they have pictures of guys like Corey Mckernon,Trent Sporn and Luke Livingstone and not Fev that a insult in my opinion.

Hi Starchamber,

I agree it's a glaring omission regardless of one's feelings about Fev. As I pointed out, there IS a tiny picture of him with 3 others singing with Pratt uncredited.

The significance of it is that it was launched way before the Brownlow catastrophe of course.

 

[starchamber]

Hi Starchamber,

I agree it's a glaring omission regardless of one's feelings about Fev. As I pointed out, there IS a tiny picture of him with 3 others singing with Pratt uncredited.

The significance of it is that it was launched way before the Brownlow catastrophe of course.

What players do they have in that Fev period that get a write up and picture not including the number 1 picks.

Do they have guys like Teague,Sporn,Wiggins,Bentick,Franchina,Hulme but no Fev?

I would have thought Stevens,Scotland,Houilhan and Thornton would get something as they all 150 gamers who made the dark days + Stevens and Scotland being recycled good picks with Carazzoo also.

 

[JuddFevGoal]

What players do they have in that Fev period that get a write up and picture not including the number 1 picks.

Do they have guys like Teague,Sporn,Wiggins,Bentick,Franchina,Hulme but no Fev?

I would have thought Stevens,Scotland,Houilhan and Thornton would get something as they all 150 gamers who made the dark days + Stevens and Scotland being recycled good picks with Carazzoo also.

Don't have it in front of me @ the moment. Will answer tomorrow.

 

[Juddism]

Innocent until proven guilty. Fev has not been charged by anyone! Lets keep this in perspective to what it currently is - a smear campaign by the Herald Sun.

do some digging and ask what happened to Rebecca Twigley on brownlow night courtesy of Fevola...don't even get me started on the incident with HUN reporter.

no smear campaign, the guy is a dead-set ****wit and treats women like shit.

 

[Gabbatoir]

Someone call Robert Langdon, quick!

 

[JuddFevGoal]

Someone call Robert Langdon, quick!

Why, oh why, did I use the word 'theory' in this thread?

It's not a conspiracy theory, it's just evidence that the club was shying away from using text or images about Fev at least as long as 4-5 months ago.

Personally I find it surprising he doesn't feature in the latest CFC history book or in their branding for the best and fairest (designed before the Brownlow shenanigans).

Others have quite fairly pointed out that this could just be savory marketing on the club's part.

Opinions were being sort on the matter...

I'm sure Langdon has better things to do...

 

[Gabbatoir]

Why, oh why, did I use the word 'theory' in this thread?

It's not a conspiracy theory, it's just evidence that the club was shying away from using text or images about Fev at least as long as 4-5 months ago.

Personally I find it surprising he doesn't feature in the latest CFC history book or in their branding for the best and fairest (designed before the Brownlow shenanigans).

Others have quite fairly pointed out that this could just be savory marketing on the club's part.

Opinions were being sort on the matter...

I'm sure Langdon has better things to do...

I wasn't having a dig, sorry if it came across as such.

 

[JuddFevGoal]

I wasn't having a dig, sorry if it came across as such.

Don't worry. Chalk it up to over-sensitivity.

 

[blues4flag]

Bought the book today and while it's disappointing there is no significant mention of Fevola, the way the book is structured makes it very hard to think where he'd fit it.

It's a book of "the defining moments of the CFC" - every chapter (of which there are 52) deals with a different event in the club's history. 52 events spanning 145 years...as you can imagine, only the fairly important events are mentioned.

Both Judd and Pratt are deserving of a chapter of their own. Huge events in the club's recent history that signified a turnaround in the club's fortunes.

Not sure exactly what 'event' you'd dedicate to Fevola, bearing in mind most of the chapters deal with a particular day. Maybe the day of his departure or him being the first Carlton player to win a 2nd Coleman Medal but both events happened after his departure. Haven't read through the book yet but hopefully there's some mention of him here and there.

 

[JuddFevGoal]

Bought the book today and while it's disappointing there is no significant mention of Fevola, the way the book is structured makes it very hard to think where he'd fit it.

It's a book of "the defining moments of the CFC" - every chapter (of which there are 52) deals with a different event in the club's history. 52 events spanning 145 years...as you can imagine, only the fairly important events are mentioned.

Both Judd and Pratt are deserving of a chapter of their own. Huge events in the club's recent history that signified a turnaround in the club's fortunes.

Not sure exactly what 'event' you'd dedicate to Fevola, bearing in mind most of the chapters deal with a particular day. Maybe the day of his departure or him being the first Carlton player to win a 2nd Coleman Medal but both events happened after his departure. Haven't read through the book yet but hopefully there's some mention of him here and there.

I take your point B4F, but you will find when you read it that while other players (even not so important ones) are mentioned by and by, there is not a single sentence that mentions Fev.

Even his first Coleman might've been worthy of a sentence (given it was only Carlton's 2nd in their history). Not to place too much emphasis on Colemans, but they're worthy of a footnote at least.

Since we're back talking about the human headline, a Blues supporting friend of ours by chance ran into a relative of Fev in Queensland last week whilst having a beer. He was actually bagging Fev out in conversation not aware of the connection, and was then corrected by his new acquaintance, but he wasn't sorry for saying his piece as he was being honest. The other's reply was that Fev knew he would have no support from the club as there was no-one supporting him anymore since Pratt's departure. For that reason, he said that he had asked to be traded very soon after the incident. He also said that Fev loved the club, but knew no-one was on his side anymore.

I heard that anecdote yesterday. It doesn't surprise me that the club had gradually lost it's shine for Fev nor that they weren't prepared to back him after the Brownlow. Many clubs wouldn't I suppose.