It's not a question of want.
The entire football world has moved into treating everything as a commodity (players, coaches, fitness staff, IP, training regimes, training bases, fan bases, being a "destination club", breaking record memberships, getting into eSports and BBall and out of gaming revenue), we have clubs that literally sell home games and advantages on field for financial reasons. We live in an age where history, heritage, loyalty, courage and honour mean nothing; they are just buzz words used to either motivate player X to do action Y or to get X amount of fans to buy product Z.
It's all just white noise mate.
What I want is on field success. The sad truth is nothing and no one is untradable. There isn't a single player past or present who I wouldn't trade for a Premiership and if you're honest with yourself you'll realise that's a cold truth that we all share.