Mr White said the telco has no plans on reselling rights to Fox Sports to broaden the EPL’s audience and that the service would not be sold to customers who do not have a service subscription with Optus.
Further interesting notes:
The No 2 telco has revealed that it is months away from unveiling a new content rights acquisition that it will pitch to “family audiences” even though the EPL deal hurt the telco’s profitability.
“We will certainly in the coming months be talking about some additional exclusive content we will be adding to the service which will be non-sport related,” Optus head of Consumer Marketing Ben White told The Australian. “We can’t reveal now but we are very well progressed on a number of things.
“There are lots and lots of people in Australia who love sport, but equally there are some who have other interests as well and we think it’s important to appeal to a broad base.”
http://www.theaustralian.com.au/bus...s/news-story/fb631bc255fc9e96cabb56b5c145e085