Optus bid is forecast to lose money because they don't have a satellite service and rely on streams. No chance they would have lost money bettering Optus, just check out how much they are paying for the A-League rights, currently it's a four year 160m deal which expires next year, this is expected to go up once the new bidding starts soon as other networks have shown interest. beIN also bid less than Foxtel who bid slightly higher than what they currently pay, frankly as expected the three players were Foxtel, beIN and Optus and both beIN and Optus weren't expected to win, so Foxtel underbid on value and got blown away significantly, as I said, in a public auction Foxtel retains the rights, perhaps adds a dollar or two to subs and aren't all that concerned.
The new A League rights could surpass (as expected) what Optus are paying for the EPL, which Foxtel should win.