USAFL and others

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BigBrainUSA

Rookie
May 2, 2017
47
38
AFL Club
Hawthorn
Well it raises a lot of questions - Who are they and how generous are they, and are they Sydney based.
Their combined financial resources must be to put modestly -ok.
To actually even influence the Giants and the AFL to even discuss it is no mean effort.
Havent they heard of the USAFL -If I was on the USAFL board and reading this info some inquiries would be made to the Giants to make at least some contact.
However if the fixture goes ahead they (USAFL) will be involved anyhow.
My thoughts on the US Sports market are - It is extremely competitive and has a lot of media noise attached, and minor sports tend to get drowned out in that noise.

To answer some of these questions -- the Orange County Bombers recently reached a deal with GWS and became the Orange County Giants. This would explain some of the exposure and interest there. I know there is some back and forth between the leagues but I'm not sure how far it's gotten.

Marketing ability and power has changed in the 15 years since the last AFL exhibition was played and 30 years since the last game in a permanent structure was played. There is the chance to market to a wider audience and bring in more people. They have to be willing to spend the money to put themselves into that advertising market or else it will be an exercise in entropy.
 

RedV3x

Premiership Player
Dec 14, 2015
3,751
995
AFL Club
Fremantle
Marketing ability and power has changed in the 15 years since the last AFL exhibition was played and 30 years since the last game in a permanent structure was played. There is the chance to market to a wider audience and bring in more people. They have to be willing to spend the money to put themselves into that advertising market or else it will be an exercise in entropy.

It's always a question of underwriting. The last exhibition in L.A. was a small affair organised in conjunction with Austrade.
 

TWLS

Club Legend
Jul 19, 2015
1,265
448
WA
AFL Club
West Coast
Other Teams
GWS Giants
The Dockers will become the first WA Club to feature on US Network Fox Sports 1 in prime time with US Sports Leagues in shut down.
The game will be shown live at 8 pm this Saturday US West Coast time -July 4 2020 - and will be on 11pm US East Coast Time.
USAFL Brian Barrish said interest in the sport had been boosted since US Sports Shut Downs.
However of course a serious sustained push over there is needed in a super competitive sports enviroment.
 

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RedV3x

Premiership Player
Dec 14, 2015
3,751
995
AFL Club
Fremantle
The Dockers will become the first WA Club to feature on US Network Fox Sports 1 in prime time with US Sports Leagues in shut down.
The game will be shown live at 8 pm this Saturday US West Coast time -July 4 2020 - and will be on 11pm US East Coast Time.
USAFL Brian Barrish said interest in the sport had been boosted since US Sports Shut Downs.
However of course a serious sustained push over there is needed in a super competitive sports enviroment.

When cable was starting up and acquiring content it used Australian Football and that was very popular
and arguably the reason behind the rapid expansion of Australian Football in the U.S.A.
When Australian Football was replaced by the big American sports then growth slowed considerably.
Half an AFL season must produce some boost in the absence of competition
but it isn't an automatic flow-on. USAFL clubs have to be operating and receptive to the situation.
 

The_Wookie

Queenslander
Jul 2, 2010
35,562
33,318
Adelaide
AFL Club
Carlton
according to the USAFL’s Club list, the code had 2000 participants in 2021 and 49 clubs, while the US Association of Rugby League says it has about 700 participants.


Brian Barrish @BarrishUSAFL
13h

Replying to @JohnMKeynes1936 @footyindustryAU
Hi there. That figure of 2000 is correct, including a carnival in Texas where we had around 900 players, umpires, coaches, support staff, etc. The number includes players across the league who played during the year, as well as attendees of smaller sessions.


And just to clarify, that count of 900 are not one-offers. To play in that carnival you needed to have played three times during the regular season.
 

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