Colour me cynical, but I think one of the reasons outlets like SBS struggle to know what to do with him is he doesn't fit very well with the accepted narrative that racism is rife in modern Australia and Goodes is a unique figure and a hero for standing up to it.What's that got to do with anything?
I'm just saying SBS completely butchered their report on him.
Then again, this is a station who completely forgot to eulogise Damien Lovelock – someone who was part of the fabric of the sport's football programming for a decade-plus.
They mispronounced the Aboriginal group he was part of, implied the Geelong Football Club is in Western Australia, and said he won 10 Sandovers. Jump on wikipedia and in 15 seconds you'll find out the facts. They have a gay Asian bloke reading the news and are all about inclusion, run ads patronising their audience and imploring them to say 'what's your background?' not 'r u azn?' and yet they completely disrespect an important Aboriginal person.
Which is a pity, because this is an Aboriginal man and member of the stolen generation who, decades before Adam Goodes was even born, during a time when racism was far far more prevalent in Australian society, through his brilliance, leadership and force of personality simply transcended any racist taunts anyone threw at him and captained 3 top tier clubs, and coached a State side. The stort of his life is incredible, he's plainly one of the greatest Western Australians ever to have lived.