Just read Jeds interview. if we didn't even offer him a 1 year deal then I am disappointed. I completely understand no more than one year, but it's ridiculous to think we just plain said 'you won't be here next year'.
Reading between the lines, I'm not sure that's exactly what I'd take from it.
There was a contract offer in front of Jed at the beginning of the year that Jed knocked back (Swann confirmed this in an interview). In doing so, I guess Jed must have signaled what sort of money and contract term he wanted. We may have judged that we weren't going to offer him a contract on those terms, although it sounds like we then withdrew the initial offer. I don't think it would be as simple as us thinking: "we're not keeping you on the list, regardless of what it costs".