I'd suggest we've been the opposite of a destination club.
But if you listen to player managers, and I've had some access to Paul Connors, Melbourne is most definitely emerging as a destination club. Lewis chose us for a reason and Hibberd chose Melbourne.
Players at clubs know who are emerging. Lever and his manager would be infinitely aware of our list profile.
You may rightly think Lever is a mercenary, but he also wants to join a club that he perceives has a strong chance of success. He'd look at Petracca, Viney, Hunt, Oliver, Salem, Brayshaw, Tyson, Hogan, Gawn and McDonald as the foundations for future success. You're welcome to name North's 25 and under equivalent