Toast Welcome to Carlton Brian Cook

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ferrisb

Brownlow Medallist
May 22, 2011
20,534
111,239
The Naughty Corner
AFL Club
Carlton
Intro – been a big month, he’s tired!

On field expectations – want to see improvement and consistency in work-rate, being ultra-competitive. Doesn’t focus on specific # of wins. Looking for improvements throughout the whole club.

Rebuild – every club is always looking to improve its list. Aiming to get to the stage where list supports sustained success. Still got a way to go. Need to identify and develop competitive advantage.

Breakout players – TDK, Cerra, Marchbank if he gets fit, Fisher. But seriously how exciting is TDK?!?!

Biggest surprise/standouts – much less turmoil than being portrayed by the media. So much more stable than most ppl think, although can always have more direction. Some good talent, good people, club is resource-rich. Nice and welcoming club. Needs more diversity (like a lot of AFL clubs).

Club’s biggest weakness – not totally dedicated to the plan and values, perhaps plan not ‘owned’.

Culture – going to take time. Will hold workshops/forums, will help to develop biz plan, with mission, vision, values, KPIs. Important to get right ppl, with right values. Player leadership team as important as executive leadership.

Football philosophy – club needs to be team-driven. Players, marketing, backline, admin etc. All about working together. Important to lead teams, not just individuals. Ppl should have faith in current people/leaders. Everyone on the same path, not deviating.

Successor – always training up a successor. About six CEO that have come through him. Looking for a COO type, who has broad understanding of ops including footy. It's not as simple as making most successful/senior person CEO.

Biggest impact/changes so far – being part of hiring Voss. We have too many sub-committees, will be reduced. Would like clarity around board vs management, don’t want them getting in each other’s way. (Ed: Yeah, STFU billionaires!!!!). New indigenous support staff coming in.

People over talent – talent is often overestimated (in importance). Character can be more important. Costa was a ‘character-first’ person and he’s taken that on board. Character needs to be in alignment with club. So important to get the right ppl.

Replacing Liam Jones – working with AFL on ‘compensation’. Prob won’t be the only club, so AFL needs to be conservative. (Ed: the word compensation was in the Q, and Cook used the word loosely)

Why Carlton? – Not ready to retire. Great opportunity to apply all the experience and skills he’s gained over 30 years and hopefully changing club to be long-term success.

Leadership – do what you say, about other people not you, trying to help lead them to where they want to go.

What is non-negotiable? Core values. Club’s purpose is key too, but you can drift a little. But not on values.

Goals at Carlton? Long-term – premiership. Short-term – putting biz plan into place and achieving steps along the way, like making finals, moving towards 100K members.

Redeveloping Princes Park to host AFL games – flat out not going to happen. Would cost $300-400M, and smaller crowds would hurt our game receipts. Forget it. But the ground redevelopment is going well, great facilities; museum, admin spaces, training, event space etc.

Making MCG our sole home ground – flat out not going to happen. AFL own Marvel and are in charge of fixturing. Zero chance we move to MCG 100%. But some chance of playing more games there (wasn’t too convincing on that last bit)

Letting fans in to see ground redevelopment – not while it’s a building site, but keen to have fan tours once up and running. Maybe a year away?

Letting fans to see training – COVID still an issue. But whenever we can do it, we will do it.

Doch update – has completed his last treatments, super keen to start rehab/football recovery. So impressed with his manner and determination. Boys shaving hair was awesome sign of solidarity.

Mental health – players have plenty of options; we have our own full-time psych, plus AFLPA support, plus independent service provider.

Separating from gambling – not sure the club has a formal position. If we decide to, it will take time, as it takes time to replace $$$. Took Geelong eight years.
 
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Nov 8, 2000
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Biggest impact/changes so far – being part of hiring Voss. We have too many sub-committees, will be reduced. Would like clarity around board vs management, don’t want them getting in each other’s way. (Ed: Yeah, STFU billionaires!!!!). New indigenous support staff coming in.

So long recruiting sub-committee. SOS was right here.
 

smashbox gill

Premiership Player
Jun 25, 2008
4,455
12,732
Donnie
AFL Club
Carlton
Biggest impact/changes so far – being part of hiring Voss. We have too many sub-committees, will be reduced. Would like clarity around board vs management, don’t want them getting in each other’s way. (Ed: Yeah, STFU billionaires!!!!). New indigenous support staff coming in.

So long recruiting sub-committee. SOS was right here.
Loved the interview. Our biggest offseason recruit
 

CJMB

Premiership Player
Aug 30, 2017
4,993
16,615
Melbourne
AFL Club
Carlton
In a world full of bulltish artists, Cook is immediately identifiable as a stand-up guy.

A leader you would work with, not plot behind.
unless your only involvement is in one of those excess committees or perhaps a board/coterie/etc member who wants more influence...

dare say those types, if still involved, might be weeded out soon enough
 

Arr0w

Hall of Famer
Nov 13, 2015
31,913
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In Transit
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Carlton
Biggest surprise/standouts – much less turmoil than being portrayed by the media. So much more stable than most ppl think, although can always have more direction. Some good talent, good people, club is resource-rich. Nice and welcoming club. Needs more diversity (like a lot of AFL clubs).
Not just by the media, some of our supporters sharing so called information/facts
 

RedFury

Premiership Player
Jul 12, 2010
3,381
10,979
AFL Club
Carlton
I watched this and I'm really confused. I feel like I'm being spoken to by a genuine, honest, humble, competent human being rather than a marketing machine. I don't know what to do!!

PS Club is in bloody good hands IMO.
 

drunkill

Club Legend
May 16, 2017
1,255
3,423
AFL Club
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Was on SEN this morning too, 9min interview, obvisouly covers some of the same stuff as the club interview yesterday but also covers some other topics too

 

BlueGum

Moderator
Jan 16, 2016
7,080
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Changing trees
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Megahertz
I watched this and I'm really confused. I feel like I'm being spoken to by a genuine, honest, humble, competent human being rather than a marketing machine. I don't know what to do!!

PS Club is in bloody good hands IMO.
This

Straight answers. More refreshing than a shower of BS.
 

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ferrisb

Brownlow Medallist
May 22, 2011
20,534
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The Naughty Corner
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Carlton
Biggest surprise/standouts – much less turmoil than being portrayed by the media. So much more stable than most ppl think, although can always have more direction. Some good talent, good people, club is resource-rich. Nice and welcoming club. Needs more diversity (like a lot of AFL clubs).
Not just by the media, some of our supporters sharing so called information/facts
That's also the general nature of leaks/info.

No one rings up a mate and says 'hey, I just had a really uneventful week' or 'hey, you wanna hear the latest goss at Carlton? Everything is going smoothly'.

But you ring up and say 'you'll never guess what I overheard' or 'SOS and Liddle don't get along'. Never mind that SOS and Liddle each get on fine with 100 other people (well, maybe not SOS nor Liddle in this example :p )

Think about this... how often do you call up a phone/internet/utility company to tell them everything was working as it should? Now compare that to how often you call when your internet cuts out for more than 5 mins....

Info leaking out of the club is naturally going to be biased to negative news.
 

Arr0w

Hall of Famer
Nov 13, 2015
31,913
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That's also the general nature of leaks/info.

No one rings up a mate and says 'hey, I just had a really uneventful week' or 'hey, you wanna hear the latest goss at Carlton? Everything is going smoothly'.

But you ring up and say 'you'll never guess what I overheard' or 'SOS and Liddle don't get along'. Never mind that SOS and Liddle each get on fine with 100 other people (well, maybe not SOS nor Liddle in this example :p )

Think about this... how often do you call up a phone/internet/utility company to tell them everything was working as it should? Now compare that to how often you call when your internet cuts out for more than 5 mins....

Info leaking out of the club is naturally going to be biased to negative news.
Moreso the embellishment either way. Like everything in life, never as low/bad, never as high/good
 

ferrisb

Brownlow Medallist
May 22, 2011
20,534
111,239
The Naughty Corner
AFL Club
Carlton


Already done.

Keep up Carlton! Sheesh...

:p

Intro – been a big month, he’s tired!

On field expectations – want to see improvement and consistency in work-rate, being ultra-competitive. Doesn’t focus on specific # of wins. Looking for improvements throughout the whole club.

Rebuild – every club is always looking to improve its list. Aiming to get to the stage where list supports sustained success. Still got a way to go. Need to identify and develop competitive advantage.

Breakout players – TDK, Cerra, Marchbank if he gets fit, Fisher. But seriously how exciting is TDK?!?!

Biggest surprise/standouts – much less turmoil than being portrayed by the media. So much more stable than most ppl think, although can always have more direction. Some good talent, good people, club is resource-rich. Nice and welcoming club. Needs more diversity (like a lot of AFL clubs).

Club’s biggest weakness – not totally dedicated to the plan and values, perhaps plan not ‘owned’.

Culture – going to take time. Will hold workshops/forums, will help to develop biz plan, with mission, vision, values, KPIs. Important to get right ppl, with right values. Player leadership team as important as executive leadership.

Football philosophy – club needs to be team-driven. Players, marketing, backline, admin etc. All about working together. Important to lead teams, not just individuals. Ppl should have faith in current people/leaders. Everyone on the same path, not deviating.

Successor – always training up a successor. About six CEO that have come through him. Looking for a COO type, who has broad understanding of ops including footy. It's not as simple as making most successful/senior person CEO.

Biggest impact/changes so far – being part of hiring Voss. We have too many sub-committees, will be reduced. Would like clarity around board vs management, don’t want them getting in each other’s way. (Ed: Yeah, STFU billionaires!!!!). New indigenous support staff coming in.

People over talent – talent is often overestimated (in importance). Character can be more important. Costa was a ‘character-first’ person and he’s taken that on board. Character needs to be in alignment with club. So important to get the right ppl.

Replacing Liam Jones – working with AFL on ‘compensation’. Prob won’t be the only club, so AFL needs to be conservative. (Ed: the word compensation was in the Q, and Cook used the word loosely)

Why Carlton? – Not ready to retire. Great opportunity to apply all the experience and skills he’s gained over 30 years and hopefully changing club to be long-term success.

Leadership – do what you say, about other people not you, trying to help lead them to where they want to go.

What is non-negotiable? Core values. Club’s purpose is key too, but you can drift a little. But not on values.

Goals at Carlton? Long-term – premiership. Short-term – putting biz plan into place and achieving steps along the way, like making finals, moving towards 100K members.

Redeveloping Princes Park to host AFL games – flat out not going to happen. Would cost $300-400M, and smaller crowds would hurt our game receipts. Forget it. But the ground redevelopment is going well, great facilities; museum, admin spaces, training, event space etc.

Making MCG our sole home ground – flat out not going to happen. AFL own Marvel and are in charge of fixturing. Zero chance we move to MCG 100%. But some chance of playing more games there (wasn’t too convincing on that last bit)

Letting fans in to see ground redevelopment – not while it’s a building site, but keen to have fan tours once up and running. Maybe a year away?

Letting fans to see training – COVID still an issue. But whenever we can do it, we will do it.

Doch update – has completed his last treatments, super keen to start rehab/football recovery. So impressed with his manner and determination. Boys shaving hair was awesome sign of solidarity.

Mental health – players have plenty of options; we have our own full-time psych, plus AFLPA support, plus independent service provider.

Separating from gambling – not sure the club has a formal position. If we decide to, it will take time, as it takes time to replace $$$. Took Geelong eight years.
 

thebluenewdeal

Team Captain
Oct 23, 2020
361
669
AFL Club
Carlton
I still think it’s feasible for us to play 1 or 2 games at princes park a year without it hurting our books… I mean we barely get 30 k coming to our home games against gc, gws or freo. Also wouldn’t have to split the money made with marvel.
 

footyfan1978

Hall of Famer
Aug 27, 2014
30,345
32,502
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Other Teams
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Loved the interview. Our biggest offseason recruit
Indeed. Love his no bullshit, open and professional manner.
Very refreshing.
Also love how he did not beat around bush when asked what chances of games at Princes Park again. Not going to happen.
Showed straight away he not there to try to be popular or for any type of superficial bullshit. He just going to say what is the truth for where we going as a club.

What I also like is he does not seem to be in a rush to change the club. He just going to methodically go about what needs to be done to help set up the culture and character this club needs to get back aligned to. That calming effect will flow on to many others in leadership positions. I think that going to have a great effect on the likes on Lloyd, Voss and all key leaders in the football staff.
 
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BigBreakfast

Norm Smith Medallist
Sep 19, 2019
6,758
10,312
AFL Club
Carlton
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Lakeshow
I really enjoyed listening to his approach. KISS seems to be the principle. I like the mission to get away from gambling as a revenue source. I also like the reality that IKON is not a realistic venue, like all the other historic, boutique venues. IKON is doing its job in its context.
 

lily of laguna

All Australian
Apr 24, 2007
884
1,488
at home
AFL Club
Carlton
I still think it’s feasible for us to play 1 or 2 games at princes park a year without it hurting our books… I mean we barely get 30 k coming to our home games against gc, gws or freo. Also wouldn’t have to split the money made with marvel.
I think the club would much prefer to see 40k screaming passionate fans at marvel than invest upwards of 300 mill for 1 or 2 games at year at pp.

On SM-A115F using BigFooty.com mobile app
 

passmark

Brownlow Medallist
Aug 26, 2012
19,072
38,542
AFL Club
Carlton
I know he says stuff we should expect but quite like that when asked how is is in interviews he’s honest. If first inter the said he wouldn’t mind a break between leaving Geelong and starting with us and in this interview he says straight up “I’m pretty tired “ 😃

what it tells me is this 65 year old bloke isn’t interested in bullshit or his legacy. The club will either do what’s expected or he’ll ride off into the sunset and leave the club to sink into the swamp of its own sh*t culture.

CFC need to improve to meet his standards, not the other way round.
 

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