Toast Welcome to Carlton Cain Liddle - New CEO

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thylacine60

Make me an Admin!
Jun 4, 2006
88,947
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Our Northern Blues VFL side is a clue to the area where we should target.

Our historical heartland of support, Carlton, Brunswick, Coburg - where have those second and third generation families gone.
and further north into lalor, mill park etc - lance and kouta land............
 

The Blueseum

History of the Carlton Football Club
Jul 26, 2007
655
880
Princes Park
AFL Club
Carlton
Probably a few missed opportunities in the past with the Bendigo, WA and SA connections all strong and a little ignored. We need to target and rebuild the markets again.
If we had our old zone and say the system was we get to pick the best kid from the zone each year (bendigo pioneers) I think we would currently have on our list (assuming we picked well)

Joel Selwood
Scott Selwood
Dustin Martin
Sam Kerridge :)
and one of Jake Stringer or Ollie Wines

Zones can make a huge difference.
 

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Doro

Collective Narcissism Support Group
Sep 22, 2011
3,162
4,724
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If we had our old zone and say the system was we get to pick the best kid from the zone each year (bendigo pioneers) I think we would currently have on our list (assuming we picked well)

Joel Selwood
Scott Selwood
Dustin Martin
Sam Kerridge :)
and one of Jake Stringer or Ollie Wines

Zones can make a huge difference.
Yeah we were 'lucky' with the old zone, but times and rules change. We are more a victim of ourselves than anything else though. Given a choice I'd take the Cannons or Stingrays before any of the other zones.
 

Raging Blue

Team Captain
Oct 11, 2016
455
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Exactly- we should be aiming to create a Northern Melbourne Metropolitan Wedge.
The North region has the biggest population growth projection over the next 10 to 30 years. 500k to 700k projection.

You are 100% spot on. This region should be targeted in a big way.

We also have a large nation wide television supporter base. These supporters need to be targeted also.

As for the Traditional Carlton/Brunswick suburbs, these have become trendy apartment suburbs with a mixed origin supporter crowd
 

SurreyBlue

Norm Smith Medallist
May 1, 2002
7,096
5,168
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We also need to capture a lot of the older supporters and win them back. They have become disenchanted with the club over the past 20 years and hence their immediate offspring have been lost. Some to other successful clubs. We have a database full of these families and we should start the re-engagement with them asap.
 

Bluebag13

All Australian
Jul 30, 2017
893
2,034
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Has Caro or anyone else come out in the media and put up their hand to say they stuffed up?
How they are not held to be accountable is beyond me.
The moment this news broke I went looking for Wilson’s twitter ... I wanted blood!! Btw she no longer uses it , very disappointed.


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katmanblue

Norm Smith Medallist
Nov 27, 2016
6,463
9,504
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The North region has the biggest population growth projection over the next 10 to 30 years. 500k to 700k projection.

You are 100% spot on. This region should be targeted in a big way.

We also have a large nation wide television supporter base. These supporters need to be targeted also.

As for the Traditional Carlton/Brunswick suburbs, these have become trendy apartment suburbs with a mixed origin supporter crowd
Also lots of students in brunswick/carlton. Especially international students who arent likely to buy memberships.

On SM-N920I using BigFooty.com mobile app
 

Aphrodite

Moderator
Aug 26, 2004
69,247
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Has Caro or anyone else come out in the media and put up their hand to say they stuffed up?
How they are not held to be accountable is beyond me.
The moment this news broke I went looking for Wilson’s twitter ... I wanted blood!! Btw she no longer uses it , very disappointed.


Sent from my iPad using Tapatalk
AFAIK she doesn't have a Twitter account.

There is a parody Caro account (caro_whine) and it's hilarious how some think that it's the real Caro.
 

therubbernub

Norm Smith Medallist
Mar 1, 2005
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The Tigers membership started moving upwards in 2009 the year brendan Gale was appointed CEO . Gale appointed Liddle in 2010. I guess the point is , it is hard to separate the incredible growth in richmond membership from either the Gale or Liddle tenure. Its a bit like trying to separate Clarkson and his assistants from the hawthorn premierships. The Jury is out on Liddle until he starts performing on his own

richmond.png
 

Metalcrusher

Bush Chook
Jan 22, 2015
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The Tigers membership started moving upwards in 2009 the year brendan Gale was appointed CEO . Gale appointed Liddle in 2010. I guess the point is , it is hard to separate the incredible growth in richmond membership from either the Gale or Liddle tenure. Its a bit like trying to separate Clarkson and his assistants from the hawthorn premierships. The Jury is out on Liddle until he starts performing on his own

View attachment 436985
Membership[edit]
Year Total Members [31]
2017 50,326
2016 50,130
2015 47,305
2014 47,485
2013 50,561
2012 45,800
2011 43,791
2010 40,480
2009 42,408
2008 39,360
2007 35,431
2006 28,756
2005 33,534
2004 32,095
2003 33,525
2002 26,385
2001 27,725
2000 27,571
1999 25,719
1998 25,402
1997 24,984
1996 23,278
1995 18,032
1994 18,308
1993 14,445
1992 12,354
1991 12,736
1990 10,978
1989 10,060
1988 11,936
1987 9,227
1986 14,905
1985 13,317
1984 12,774


We are not tracking too bad Jimmae. If we can stabilise 50K and start to build its a pretty healthy supporter base.
 

HBF

Flying Scotsman
Sep 24, 2002
139,253
76,411
AFL Club
Carlton
^^^
Agree with this. Given we had 50k members last year on the back of another season without finals isn't such a terrible thing. Hopefully Liddle can take us to the next level.
 

therubbernub

Norm Smith Medallist
Mar 1, 2005
5,335
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^^^
Agree with this. Given we had 50k members last year on the back of another season without finals isn't such a terrible thing. Hopefully Liddle can take us to the next level.
Ground floor perfumery,
stationery and leather goods,
wigs and haberdashery
kitchenware and food...going up

 

HARKER

Hall of Famer
Oct 15, 2008
49,978
69,883
Melbourne
AFL Club
Carlton
Membership
2017 50,326
2016 50,130
2015 47,305
2014 47,485
2013 50,561
We are not tracking too bad Jimmae. If we can stabilise 50K and start to build its a pretty healthy supporter base.
Let's not fool ourselves. Negative growth since 2013.
Are there any other Victorian teams (Just about any teams) with negative growth over the same period.
The numbers are s**t. Let's be honest and without excuses.
 

ESKIE

Keeping it Cool.
Feb 28, 2009
26,985
38,380
AFL Club
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About 4 years ago we where shopping around for a new energy company, I can’t remember which one ...but they where offering a Richmond membership (prob just a basic one) if you switched, interesting initiative, i suppose the energy company subsidises the membership ...
 
Nov 8, 2000
75,707
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About 4 years ago we where shopping around for a new energy company, I can’t remember which one ...but they where offering a Richmond membership (prob just a basic one) if you switched, interesting initiative, i suppose the energy company subsidises the membership ...
We did the same thing but offered a rebate. Tie that to a membership instead and we would get back the latent support. Opportunity was missed.
 

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