Did you get that from the annual reports?This is the total distribution (in millions) of funding since 2005.
St Kilda 192.9
Western B 191.8
Nth Melbourne 179.9
Gold Coast 142.4
West Coast 134.5
The raw distributions can be misleading as they include things like AFL member distributions which are essentially the AFL giving clubs 25% of the revenue they get from premium members they steal from the clubs. Also prize money
The key thing is, even if the substantial investment this last decade exceeds the short term increase in TV and sponsorship revenues, that is money that is largely just going to paying salaries that would have just gone to a few less people in the traditional areas.