citation needed. Ive never seen the AFL defend its need to brand anything AFL. Its noteworthy that it promotes the game under AFL Victoria, AFL Tasmania, and PlayAFL as well as the territory branding in non heartleand areas.Well said on both counts
An interesting side note, the AFL have previously defended the use of the term "AFL" to describe the sport as motivated by not wanting to use "football" so as to avoid antagonising potential new adherents north of the Barassi line.
When was this demand made?But as you've identified, the very act of insisting on the word "football" be used in mainstream media outlets to describe your particularly code is to make a claim of exclusivity.
This thread is kind of proof that its not just soccer thats paranoid.If Australian soccer thinks that's in its best interests than it can knock itself out. But spare us the incessant cries of persecution and paranoid jumping at every imagined slight