Man - Reading this thread reminds me why there isn't a correlation between what are considered some of the best films of all time and what are the biggest money-making films of all time.
Rocky I won the Oscar for Best Picture - Now, far from being a definitive measure of quality, it should still give you an idea of whether it was the best or not.
I mean, the other films were thoroughly enjoyable, and you are most certainly likely to enjoy them more upon watching them again and again, but they aren't better films.
I've seen Jay and Silent Bob Strike Back about 8 or 9 times, and I've only ever watched Apocalypse Now once, but I know which one is the better film, even if I would probably watch another Kevin Smith movie or The Matrix before watching Apocalypse Now again...