brett128, a query here, because I've been delving deeper into my methods, etc... researching... re-inventing the wheel...
Given your comment above, if I develop an out of sample method with a MAE of 29.0 points... just under the market, would that be considered a profitable model?
If you have an MAE half a point lower than the MAE of the AFL closing line, you should be able to achieve 57% - 60% ATS long term no worries at all. However be wary of 'out of sample' testing. You should also employ such methods as cross validation in order to produce more robust out of sample results.
Personally, I've found nothing ever gives the same result in actual betting, you always have a further drop from your out of sample results. For instance, out of sample results on all our model trains do ~60%, which has translated into holding ~57% throughout the course of this season so far (356 plays now).