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Recent content by CIDA
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List Mgmt. Draft Needs 2018 : Rankine/Lukosius/Rozee/Hately etc.
Not sure if this has been posted, but Izak was at the game on Saturday night with the red, blue and yellow draped around his neck. It was certainly a reassuring sight after the final siren. -
Adelaide Crows New Logo Poll
This is a good approach – before any design takes place a proper and extensive brief needs to be developed. If the brief isn't 100% on point, the design will never be a success. To answer your questions: Does it need 'Adelaide Crows' on it (Or Adelaide Crows Football Club)? It should... -
Adelaide Crows New Logo Poll
You would think so, but the current branding direction is governed by the in-house team at AFC. Engaging an external agency is a costly exercise, not only for the design fee but then the added expense of new collateral/apparel across the board with the brand applied to it. Unfortunately it does... -
Adelaide Crows New Logo Poll
Unless the club invests in a full re-brand by engaging an external agency or design practice, a new logo wouldn't be worth it. It would be a costly and time consuming process but I think it would be worth it – if done well! Having said that, the club clearly doesn't value good design with the... -
Preview Round 5: Changes of hairstyle v Gold Coast
Or alternatively, it could just be a haircut and colour? -
Preview Round 5: Changes of hairstyle v Gold Coast
Rat is a big Messi fan by all accounts. -
Opinion Crows Logo - the ultimate poll
I think this is true – but it's not a sustainable strategy and this is why we are in the current situation where we have a majority group of fans really disillusioned with the visual identity of the club. It's a short-sighted view from the club, especially now with the cultural shift... -
Opinion Crows Logo - the ultimate poll
You're right, unless we were to take a wide-reaching survey on the issue, no one could say for sure. It would be great if the club could audit it in a survey! The vast majority of people I talk to that are Adelaide fans, not including those on here, would like to see the logo changed also. In my... -
Opinion Crows Logo - the ultimate poll
Unfortunately all pieces of art and design fall into a grey area – it's completely subjective at the end of the day. So, if it is to be redone, it needs to be done strategically. It should resonate with the majority of our fan base (or intended fan base) and position our club in the direction... -
Opinion Crows Logo - the ultimate poll
This is really irrelevant in the branding/logo design process. As a designer I run into this scenario far too often: the client lets their subjective view of the presented concepts dictate their decision and, in turn, the outcome. In reality, it really doesn't matter if the client likes or... -
Adelaide Football Club Logo
Understandable. I think we need a much bigger shift than just changing the logo though. I think we need an entire brand audit, even our membership packs and annual publications are quite gimmicky and not reflective of a professional club - merch and apparel included. -
Adelaide Football Club Logo
Fair enough! I don't think shields are explicitly for pre 1900 organisations though. Perhaps a contemporary take on an old concept would work well? It would certainly position as us an actual football club rather than a "franchise" without exaggerating our history. I'm certainly not saying we... -
Adelaide Football Club Logo
You've done a really nice job mate. They would serve as a great springboard in the concept stage. -
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Universal Love Nicest/Rudest Crows players you have met?
My best mate works at the club – Tex is apparently just the best bloke going around, remembers everyone's name and makes an effort with everyone at the club. I had the pleasure of meeting Jenkins, Rat and Danger at a work function a while ago. They were in attendance because their agent was in...