If you want to go up a division and be competitive, you HAVE to spend money. It's about being able to sustain it, otherwise you just end up back where you were in a couple of years time.
All the "cash they've spent"...
Tigers have plugged away in Div 2 for years building the club up with aspirations of moving up, while others have bought premierships. How are some of those clubs travelling? Moorooka, Logan, Park Ridge and a few others spring to mind.
Might be a slight overreaction but seems like easy money for some of these firms managing the rebrands/updates. Just take the existing logo that has a bit of character and straighten it up and replace any fonts with a generic font that is used in all other rebrands/updates.
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