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Minka Beaver said:
I’ve seen Hutchy work up close - he’s very good at sponsor liaison and branding, but he’s primarily a businessman nowadays whose heart is in the US. SEN is a niche, commercial station at risk of having its audience cannibalised by a newly rebranded Macquarie.
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On this, do you think he underestimated the loyalty of listeners to on air talent as opposed to loyalty to a station?
 

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TheExtractorFactor said:
On this, do you think he underestimated the loyalty of listeners to on air talent as opposed to loyalty to a station?
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I’d say he has.
Hutch may very well be a businessman.

However, he is just not as bright as he thinks he is.
Exhibit A: Danny Frawley.
Seriously what does he think DF delivers!

Exhibit B: Hverin?
Is there anyone more vanilla and so totally dull?

What he’s doing is a great shame.
Just can’t see the line up working.
 
TheExtractorFactor said:
On this, do you think he underestimated the loyalty of listeners to on air talent as opposed to loyalty to a station?
Click to expand...

I think he’s determined to provide the wider sporting public with a better product than they were getting when the sale was completed - or have ever had since SEN first came on the airwaves nearly 15 years ago.

I don’t believe that listeners are that loyal to the previous presenters - it’s just that some of the current pairings don’t work and that would be reviewed at the end of the calendar year (although breaking up KB and Turfy will be a hard personal decision).

It’s ages since I knocked around with any of his employees, some of whom are still with Crocmedia. But if there’s one thing I remember seeing and hearing, it’s the emphasis placed on sponsorships. Hutchy gets advertisers and gets them to stick with him, because he works so hard on the relationship and is a stickler for correct branding and product mentions. That means he’ll want presenters who will happily plug sponsors (especially through live reads). So it’s no wonder that, for instance, Andy Maher (a great sponsorship advocate) gets a show ahead of Francis Leach (too commercially critical). His biggest recruit probably isn’t even Gerard Whateley - rather, it will be the new SEN general manager whose career is built on sales and marketing.

Anyway, it’s early days and SEN is part of a bigger, national broadcasting plan. SEN’s current problems are thematic rather than programmatic and easily resolvable. The most important letter in the SEN acronym isn’t the S - it’s the E. If the station sets its stall as a sports news network, it won’t thrive.
 
Just to clarify: SEN 1116
Overall: Down 0.5 from this time last year; up 0.2 from survey 2
Breakfast: Up 0.2 v Jun 17; no change from survey 2
Morning: Down 0.6 v Jun 17; up 0.5 from survey 2
Afternoon: Down 0.2 v Jun 17; up 0.4 from survey 2
Drive: Down 1.6 v Jun 17; no change from survey 2
Evening: Down 1.5 from Jun 17; down 0.4 from survey 2

Those evenings numbers are pretty poor, especially since they're not really explained by the new Macquarie Sports listenership
 
mr bagcroft said:
But Hutchy sucked the “E” out of it like a two dollar hooker. There is zero entertainment in the SEN operation now.
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That’s precisely my point - he’s a newshound at heart and his programming directions reflect that.

One of the great things about SEN’s old programming was the insertion of short slots that broke up the endless earnest sports chat and uninformed talkback - movies, TV, beer, careers, sports comedy, footy nostalgia, cars...just some light entertainment amidst the normal cycle.

The best long-term thing Hutchy is doing is buying into better live broadcasting rights. But in the short term the re-insertion of the smaller segments would be handy.
 
Really enjoyed Garrys take and brief discussion on the Anthony Bourdain saga. He explained how much it grinds his gears and ground his gears when people were skeptical about players opening up and explaining their depression demons. He elaborated that some queried the validity of Buddy Franklins withdraw from the AFL competition because he had depression (basically people believe BF had acquired a 3rd strike and by using depression avoided scrutiny, others added that the AFL need sydney to be successful and would not suspend BF anyway).

Garry said no one knows whats going on inside the person. Watson added that he knows Garry so well and sees how much the skepticism affects and angers him.

I think Garry was speaking from experience as well after it was revealed he has/had depression after his "affair" with Billy Brownless former squeeze Nicky Brownless went public/viral
 
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Minka Beaver said:
I think he’s determined to provide the wider sporting public with a better product than they were getting when the sale was completed - or have ever had since SEN first came on the airwaves nearly 15 years ago.

I don’t believe that listeners are that loyal to the previous presenters - it’s just that some of the current pairings don’t work and that would be reviewed at the end of the calendar year (although breaking up KB and Turfy will be a hard personal decision).

It’s ages since I knocked around with any of his employees, some of whom are still with Crocmedia. But if there’s one thing I remember seeing and hearing, it’s the emphasis placed on sponsorships. Hutchy gets advertisers and gets them to stick with him, because he works so hard on the relationship and is a stickler for correct branding and product mentions. That means he’ll want presenters who will happily plug sponsors (especially through live reads). So it’s no wonder that, for instance, Andy Maher (a great sponsorship advocate) gets a show ahead of Francis Leach (too commercially critical). His biggest recruit probably isn’t even Gerard Whateley - rather, it will be the new SEN general manager whose career is built on sales and marketing.

Anyway, it’s early days and SEN is part of a bigger, national broadcasting plan. SEN’s current problems are thematic rather than programmatic and easily resolvable. The most important letter in the SEN acronym isn’t the S - it’s the E. If the station sets its stall as a sports news network, it won’t thrive.
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All very well.
But all the sponsor relationships will be doomed if the audience bleeds out.
Because if you’re buying advertising you normally prefer a wider audience than Hutchinson’s immediate family.

Just my two bobs worth.
 
DeIulio2Pearce said:
Have a listen when some peanut texts in having a crack at him, the confected angry response is hilarious, especially when compared to Finey's diatribes.
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Mark F for all his diatribes knew lots of sports very well and had a personality.
He always explained his position and it was logical in progression.
Didn’t have to agree but you knew Mark was a real person.

Unfortunately the new guy may be a cardboard cut out. It’s a shame but he lacks any kind of pulse.
 
Saintly Viewed said:
Mark F for all his diatribes knew lots of sports very well and had a personality.
He always explained his position and it was logical in progression.
Didn’t have to agree but you knew Mark was a real person.

Unfortunately the new guy may be a cardboard cut out. It’s a shame but he lacks any kind of pulse.
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Absolutely. You'd be hard up to find anyone better suited to that shift than Mark.
 
bedford said:
Football is Aussie Rules in Aussie . FFS it's soccer he we go again.
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I've noticed that rule is changing rapidly in the vernacular of (mostly younger) people. And not just those of "ethnic" backgrounds. But all demographics.

It seems to be be heading towards football = world football (soccer).

AFL/footy = Australian rules.

At least from what I'm witnessing.
 
Dali said:
I've noticed that rule is changing rapidly in the vernacular of (mostly younger) people. And not just those of "ethnic" backgrounds. But all demographics.

It seems to be be heading towards football = world football (soccer).

AFL/footy = Australian rules.

At least from what I'm witnessing.
Click to expand...
And older. Finey called it football.
 
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