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Quick Google image search shows Chris Scott already has the Morris logo on his club attire. Same as Fagan. Both repping a club sponsor as part of their senior coaching role at their clubs. Both already ambassadors for those sponsors by your own definition.

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This new "Chief of Leadership and Performance" role he's been given is on top of that. And I haven't seen anything to suggest that it's only for show. The opposite in fact, with quotes from this 7news article suggesting it is an actual role with responsibilities where he will be making contributions - even if he'll still be primarily the senior coach of Geelong for at least the remainder of his current contract.

Given the quote in the image it's surprising that he'd take on an additional role - C-suite no less! - given the stressful existence of being coach.