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Gender: Female

Age: 24

1) What is your favourite brand of deoderant ? (sample: lynx africa. If you could say the brand and the flavour that would be sweet.) Rexona Sport

2) Why do you use this brand? (sample answer: easy to use, feels good on skin, price, packaging, smell etc.) Stops me from sweating

3) Why is it popular? (sample: a quality product, price, awareness, ads etc.)

Smells good

4) How did you become aware of this product? (sample: ads, word of mouth etc.) I have used it since seeing it on an ad

5) What do you like/dislike about the product? (sample: price, usability, reliability, safe on skin, smell etc.)

Smell isn't that strong. I hate stinky products

6) What do you like dislike about there promotional campaign (ie. ads on tv, papers, billboards etc.)?

On tv too often

7) Is the price of the product reasonable/unreasonable? What is the price? Reasonable $4.95 it is a great price

8) Who are there major competitors? Fa and Fresh (both of those stink to much)

9) From a scale of 1 to 10 where do you rate the product? 10