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Gender: Female

Age: 16

1) What is your favourite brand of deoderant ? (sample: lynx africa. If you could say the brand and the flavour that would be sweet.) Roll on - Rexona 24 Hour Intensive (Oxgyen) and body spray - Impulse. At the moment I am using Oxygen - Air, Alive and ICO.

2) Why do you use this brand? (sample answer: easy to use, feels good on skin, price, packaging, smell etc.) Roll on - it works?! Body spray - I LOVE the smell.

3) Why is it popular? (sample: a quality product, price, awareness, ads etc.) huge advertising campaigns

4) How did you become aware of this product? (sample: ads, word of mouth etc.) huge advertising campaigns

5) What do you like/dislike about the product? (sample: price, usability, reliability, safe on skin, smell etc.) It's cheap - only about $4 a pop I think. I love Impulse cuz there is such a variety and they are just yummy

6) What do you like dislike about there promotional campaign (ie. ads on tv, papers, billboards etc.)? I love the topless guys in the Rexona ads  um, and yeah Impulse ads are always fun to watch.

7) Is the price of the product reasonable/unreasonable? What is the price? Said above. $4 - I think this is reasonable!

8) Who are there major competitors? Impulse...err probably Australis. But nothing really competes against Impulse! And Rexona...well, my friends tend to use Mum/Fa/Dove.

9) From a scale of 1 to 10 where do you rate the product? Roll on - 9, Impulse - 10.