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Because it's simply not motivational.

I don't know about you, Jatz, but I was one of the last waves of blokes to get a coach who didn't mind a bake. I didn't mind them, and I know I responded to them; I also know a number of young blokes who hard switched off because of them, not because they were soft but because it just didn't work. They tuned out, the way an awful lot of people do when someone starts yelling; the manner of your speech is remembered, even if the content is not.

A bake is a one time effort boost at best, and an active demotivator at worst.

Then, you get to the problem with telling someone they're not pulling their weight. You do that, you're simply not going to end up with motivated people; you are, at best, going to get one person desperate to prove you wrong and a bunch of them perfectly happy to live down to your worst expectations of them.

Feedback is always difficult to give. My job is, quitely literally, catering to individual needs when providing feedback in such a way as to motivate them in a sustainable way.

Then, you get to why those on these talkshows and in the media are the exceptional, instinctive forwards and guns. These blokes do not know what it is to struggle; this sport came naturally for most of them. Their insight is stale 5 years out of the game unless they're as passionate an observer as we ****ing are, and most of them would rather be watching gridiron or golf than footy by the end of their careers.

If they were any good at coaching, development or motivation, they'd put their money, their reputations and their livelihoods where their mouth is.