Nine set to retain AFL TV rights

Tigger · Oct 14, 2005

Nine set to retain AFL TV rights
Friday, October 14, 2005

The Nine Network looks likely to retain the AFL TV Rights for the period 2007-2011 after media speculation suggested that the Seven Network is set to reject the AFL's initial $700 million offer.

"From what we are hearing, the Seven & Ten consortium is shocked by the AFL's first bid offer of upward of $700 million and are in no financial position to accept this bid, leaving the door open for Nine to enter negotiations, match the AFL's $700 million bid and win the rights practically uncontested. Even with Seven having the final bid rights, if they reject it on the first bid there is little or no chance they will match it on the last bid as which happened last time," Mark Thomas, Media Analyst from ABN Amro said today. "Seven and Ten have 14 days to find an extra $200 million basically."

Nine has all but sealed a deal with multicultural broadcaster SBS to fill the coverage holes in NSW & Queensland where Nine's NRL commitments will clash with AFL broadcasts.

Under the rumoured Nine, Foxtel and SBS deal. SBS will show the marquee Friday night football live into NSW & Queensland something that the Seven consortium could not guarantee.

Nine has also backed down on its initial proposal of a 4-4 split with pay-tv operator Foxtel reverting back to the current 5 games on free-to-air and 3 on pay-tv for Victorian viewers.

Seven have until October 26 to accept the AFL's $700 million first bid offer.

Quinz · Oct 14, 2005

********

dude_man300 · Oct 14, 2005

more eddie on the tv..... it's going to be great for everyone

AndyLucimitis · Oct 14, 2005

dude_man300 said:
more eddie on the tv..... it's going to be great for everyone

Remember, it's not who throws the first punch in the fight .. its who throws the last punch !

Quinz · Oct 14, 2005

I can't stand him. Why, oh why is this happening. Come on 7-10, you can find some money, somewhere. Please...

Refried Noodle · Oct 14, 2005

Tigger said:
Nine has all but sealed a deal with multicultural broadcaster SBS to fill the coverage holes in NSW & Queensland where Nine's NRL commitments will clash with AFL broadcasts.

Ok Boo to the rest of it but WOOHOO to this....

This is all I care about....

LIONS then DAYLIGHT · Oct 14, 2005

Very Good News in my opinion

I love ed and dermie

Strawberry Pancakes · Oct 14, 2005

Good to hear. Channel 9's coverage is second to none.

HBF · Oct 14, 2005

Tigger said:
Nine set to retain AFL TV rights
Friday, October 14, 2005

The Nine Network looks likely to retain the AFL TV Rights for the period 2007-2011 after media speculation suggested that the Seven Network is set to reject the AFL's initial $700 million offer.

"From what we are hearing, the Seven & Ten consortium is shocked by the AFL's first bid offer of upward of $700 million and are in no financial position to accept this bid, leaving the door open for Nine to enter negotiations, match the AFL's $700 million bid and win the rights practically uncontested. Even with Seven having the final bid rights, if they reject it on the first bid there is little or no chance they will match it on the last bid as which happened last time," Mark Thomas, Media Analyst from ABN Amro said today. "Seven and Ten have 14 days to find an extra $200 million basically."

Nine has all but sealed a deal with multicultural broadcaster SBS to fill the coverage holes in NSW & Queensland where Nine's NRL commitments will clash with AFL broadcasts.

Under the rumoured Nine, Foxtel and SBS deal. SBS will show the marquee Friday night football live into NSW & Queensland something that the Seven consortium could not guarantee.
Nine has also backed down on its initial proposal of a 4-4 split with pay-tv operator Foxtel reverting back to the current 5 games on free-to-air and 3 on pay-tv for Victorian viewers.

Seven have until October 26 to accept the AFL's $700 million first bid offer.

About time.

Geez Eddie will be gloating about this for years!!

Hogiebbear · Oct 14, 2005

Good... Ten was such a second rate station to have the football.

As for Ed.... I don't like him commentating pies games but overall he's a good commentator.

afc9798 · Oct 14, 2005

Tigger said:
Nine set to retain AFL TV rights
Friday, October 14, 2005

The Nine Network looks likely to retain the AFL TV Rights for the period 2007-2011 after media speculation suggested that the Seven Network is set to reject the AFL's initial $700 million offer.

"From what we are hearing, the Seven & Ten consortium is shocked by the AFL's first bid offer of upward of $700 million and are in no financial position to accept this bid, leaving the door open for Nine to enter negotiations, match the AFL's $700 million bid and win the rights practically uncontested. Even with Seven having the final bid rights, if they reject it on the first bid there is little or no chance they will match it on the last bid as which happened last time," Mark Thomas, Media Analyst from ABN Amro said today. "Seven and Ten have 14 days to find an extra $200 million basically."

Nine has all but sealed a deal with multicultural broadcaster SBS to fill the coverage holes in NSW & Queensland where Nine's NRL commitments will clash with AFL broadcasts.

Under the rumoured Nine, Foxtel and SBS deal. SBS will show the marquee Friday night football live into NSW & Queensland something that the Seven consortium could not guarantee.

Nine has also backed down on its initial proposal of a 4-4 split with pay-tv operator Foxtel reverting back to the current 5 games on free-to-air and 3 on pay-tv for Victorian viewers.

Seven have until October 26 to accept the AFL's $700 million first bid offer.

This is pure crud as Seven/Ten have the last bid rights. $700 million would be an ambit claim by the AFL to gauge feedback from the consortium. I cannot see 9 agreeing to that sum either as they have lost money from the AFL broadcasting so far. I think Demetriou allowed himself to dream on paper.

Fraz · Oct 14, 2005

I can't stand Eddie commentating Collingwood games but I do like channel 9s coverage.

Tiger_Of_Old · Oct 14, 2005

Ch7 will get the rights for 2 reasons.Last bid rights and the sweetner in regards to the current legal proceedings.Stokes has played it well.

irel · Oct 14, 2005

Geees. Talk about jumping the starting gun. It's an ambit claim.
Seven/ten reject it. Chanal 9 than is offered the same. How in the hell are they going to come up with $700Mil? They are making a loss now televising footy on the current deal. The new deal will have demands such as coverage in QLD, NSW and other remote areas. AFL is not Nine's primary sport. It's NRL. Unlikely that Nine will even be in the running come round two?

MarkT · Oct 14, 2005

Tigger said:
Nine has all but sealed a deal with multicultural broadcaster SBS to fill the coverage holes in NSW & Queensland where Nine's NRL commitments will clash with AFL broadcasts.

All bs aside, how is this not the best solution? A commercial network would be stupid to try and go against RL with AFL in NSW/Qld. It would be rating suicide. At least SBS can provide coverage at a decent time. As for the price, I wouldn’t count the 700m chickens yet. If 7 et-al are 200m short why would 9 cough up 700m as opposed to say 600m?

Tigger · Oct 14, 2005

irel said:
How in the hell are they going to come up with $700Mil?

Do the names Kerry Packer and Rupert Murdoch mean anything to you?

DST · Oct 14, 2005

When was the last time anyone put in a credible first bid at an auction, especially when you have a gauranteed last bid right?

Oh and the rumoured Nine/Foxtel/SBS bid is a complete w*nk, which is straight from the horses mouth at SBS.

DST

Punt_Road_Roar · Oct 14, 2005

If this was true and it did happen who would be the SBS commentators?

Dean Jones & Greg Matthews?

DST · Oct 14, 2005

Tigger said:
Do the names Kerry Packer and Rupert Murdoch mean anything to you?

Great names, but every money pit has a bottom.

Based on the current media set-up both Nine & Foxtel would not be able to turn a buck from a minimum $700 Million outlay.

DST

Forzaport · Oct 14, 2005

Tigger said:
Do the names Kerry Packer and Rupert Murdoch mean anything to you?

They're very money wise, and they won't get screwed over by the AFL - especially when packer already has rugby.

irel · Oct 14, 2005

Tigger said:
Do the names Kerry Packer and Rupert Murdoch mean anything to you?

I have no doubt that Kerry and Rupert can reach into their trouser pockets and come up with some loose change that would equate close to $700 Mil. But what's the justification for them? They don't love the game. They are not passionate about AFL. Why would they throw away money at something that they don't value?

It's too early to be declaring Nine as the winner of the AFL TV rights.
It's only the preliminary bout at the moment. The main event has yet to start.

Bombers 2003 · Oct 14, 2005

dude_man300 said:
more eddie on the tv..... it's going to be great for everyone

What's wrong with Eddie on TV,better then too much B MacAvaney.

morgoth · Oct 14, 2005

All 9 will do is make sure 7 and 10 pay a full price. Whilst it will never be admitted the AFL will have come up with the $700m figure with some form of support from 9/Foxtel. This will let them come to the table, bid say, $600m (reasonable figure) and then 7/10 will have to match.

7/10 were probably hoping to get it for about $550m, by refusing the first bid 9 can make sure they pay top dollar.

Punt_Road_Roar · Oct 14, 2005

Bombers 2003 said:
What's wrong with Eddie on TV,better then too much B MacAvaney.

Definate case of damned if we do damned if we dont!

If 7 do end up winning lucky for us Carey no longer plays as he was Speeeeeeecialll.

DST · Oct 14, 2005

Punt_Road_Roar said:
If this was true and it did happen who would be the SBS commentators?

Dean Jones & Greg Matthews?

They would just take the 9 feed. Probably for free as well.

SBS is on the records as saying they want to do a deal for more cricker during the northern summer.

That is not going to fit into their schedule re friday nights.

DST

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