Was speaking to someone at AW today and they say that one of the reasons why ABC is doing so well in the ratings is that they are only competing against SEN as they have the B package.
The only time all 4 stations compete against each other is friday night and triple m wins there. The other times Triple M and AW compete against each other as well as FTA television on a lot of occassions. ABC meanwhile normally cover foxtel games and they only compete against SEN which has poor coverage and always rates low.
Whats really worrying AW and should worry the AFL is that there has been a huge drop off in people listening to the footy on radio. This article from the Age is pretty good - why are people not listening to the radio anymore.
http://www.realfooty.com.au/news/news/radio-out-paytv-in/2007/06/22/1182019372335.html
AFL ratings are down significantly across radio, not just at 3AW, leading to speculation that the new broadcast rights agreement has changed the habits of fans, with more people tuning out and reaching for the remote instead.
But a closer analysis of the figures reveals that although ABC and Triple M performed well in the past survey, the lost 3AW audience — believed to be about 100,000 — has not moved to other stations. Instead, it appears to have simply disappeared altogether
The only time all 4 stations compete against each other is friday night and triple m wins there. The other times Triple M and AW compete against each other as well as FTA television on a lot of occassions. ABC meanwhile normally cover foxtel games and they only compete against SEN which has poor coverage and always rates low.
Whats really worrying AW and should worry the AFL is that there has been a huge drop off in people listening to the footy on radio. This article from the Age is pretty good - why are people not listening to the radio anymore.
http://www.realfooty.com.au/news/news/radio-out-paytv-in/2007/06/22/1182019372335.html
AFL ratings are down significantly across radio, not just at 3AW, leading to speculation that the new broadcast rights agreement has changed the habits of fans, with more people tuning out and reaching for the remote instead.
But a closer analysis of the figures reveals that although ABC and Triple M performed well in the past survey, the lost 3AW audience — believed to be about 100,000 — has not moved to other stations. Instead, it appears to have simply disappeared altogether