- Banned
- #1
Make no mistake, the Ashes will be huge this year: social media-swamping huge, Fiona Bruce-looking-pleased-on-the-news-huge. England will be captained by the irresistibly stern, man-band handsome Alastair Cook, a reluctant sporting crossover-celebrity in the making. But outside England and Australia it is now a lonely old world for supporters of Test cricket. The fact is, cricket's newer forms are winning this battle. It will be 50 years this coming summer since the first appearance of one-day cricket, 1963's debut season for the old Gillette Cup. In which time English cricket's own invention has become its commercial master. The Indian Premier League, which will stage its sixth edition three months before the Ashes, represents short-form cricket in its most evolved and bullish form. Across India's booming urban centres, aspirational full-house crowds watch what is as much nationalistic crickertainment as hard-edged sport, with Bollywood royalty bestriding the team dugouts, an advertising saturation of alarming proportions (even the six-hit has been replaced in IPL by the "DLF Maximum": DLF is a major sponsor) not to mention the usual inanity of fireworks, music and groin-thrusting podium girls. And if it is all a long way from the managed restraint of Lord's (no jeans, no T-shirts: no corks to be popped before midday) it is also a riotous success. The IPL brand is valued at $4.13bn, stoking the furnace of the BCCI's unmatchable commercial revenues. Little wonder that other nations are drawn to this cricketing gold and that the younger players of the West Indies, New Zealand and Sri Lanka now look to the IPL's frenzied excitements as an ultimate destination and life-changing payday, and that one-day cricket retains its popularity while stadiums on the subcontinent are often pretty much empty for Test matches.
This is perhaps only to be expected. In the wider context, Test match cricket remains a glorious anachronism, its tempo and texture utterly out of kilter with the modern world. If you were to come up with it now, to pitch the idea of a major global sport based around a glacial five-day struggle devoid of noticeable activity for hours on end, you'd be laughed out of the room. Test cricket is neither interactive, celebrity-friendly or geared overtly towards the mass market. It is difficult, remote, gently nuanced and academically meritocratic. Its continued existence sometimes looks like an oversight, or a fluke. With this in mind it is little wonder that Test cricket has for many years been quietly shrinking back towards its keenest strongholds. Test cricket is not about to die out, but its reach is demonstrably reduced. So much so that at times during 2013 England and Australia might start to look a bit like the last two men left on deck, energetically slugging it out while the ship goes down around them, waves lapping the balustrades, gaslights flickering and the band, groggily defiant, giving it one last blast of Waltzing Matilda.
http://www.guardian.co.uk/sport/2013/jan/01/test-cricket-ashes-twenty20-ipl