- Dec 22, 2009
- 62,725
- 36,777
- AFL Club
- Hawthorn
- Other Teams
- Matildas/Socceroos/LFC/MVFC/RCStrasbourg
Optus wants people to have to sign up to their mobile/internet services to be able to watch PL, that's always been their goal. Allowing it to be broadcast on Foxtel negates that, hence they won't do it.
It's all about increasing their subscription numbers rather than just "owning" the rights. Whether it's working or not is another story (figures suggest it currently isn't), but the current system means that any current non-optus customers need to switch over to them for the access to the PL and then more often than not pay an additional fee for the PL as well. It's also an incentive for current Optus customers to stay with them rather than switch over to Telstra or another provider. I don't think they really care how many people are actually watching the PL (especially because 90% of the ads are for themselves!), as long as it improves their number of mobile/internet subscriptions and reduces the number of people leaving.
I get all that. Why in that case do they refuse to release figures on how many new Optus mobile customers have an active Optus Sport account? That would be a pretty good indication of how successful the whole experiment has been. The only stat they did release was a figure of how many viewing hours there had been for Optus Sport.
And why not release Fetch TV figures? They'd have exact viewing numbers with it being a digital internet based TV platform.
It shouldn't be too difficult for someone to work out whether the whole exercises is profitable based off these figures.