SM
Bigfooty Legend
All these people complaining they didn't bid $50m think they just came up with their own bid out of thin air? They would have done profitability analysis on what the max they could bid was. They're a business, the operate to make profits not do everyone a favour and still broadcast in HD on TV and lose money in the process.
Perhaps they should focus on retaining the rights and instead do a profitability analysis on how best to maximise profits with said rights? Introducing on demand streaming etc. may actually increase the value of the rights for them.