The Filth Wizard
Just here for the zipline
- Jul 26, 2007
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- Moderator
- #576
A conservative estimate is 30k viewers will leave foxtel because of no EPL. They are each probably spending nearly $100 a month (most would have HD). Over 3 years that is a tad over $100 million in subscription fees gone. Not to mention advertising revenue.
I think Foxtel would have jumped at the opportunity to pay $50 Milloy for rights. They did complain about the silent auction process after all which indicates they would have outbid Optus given the chance.
30k?
That's not conservative, it's ridiculous. They won't lose a thousand. Sure, people may downgrade but the basic package pricing is still very good for a pure tv source and a set top box, nor to mention Foxtel is very good at maintaining contracts (their new package set up a year ago would have seen many sign back on for the better deal, that and their current Foxtel broadband package).
Unless you mean 30k individuals, or about 5-6k households which is still way overs.
There aren't thirty thousand individuals that buy foxtel purely for the EPL.