Support Base Spreadsheet - Where do the 18 AFL clubs sit

[Hawkk]

Guys,

I've been working on this for a while but below is a spreadsheet comparing all 18 clubs against 6 indicators of club support, across 3 identifiable bands (Facebook / Twitter - Social Media, Membership / H+A attendances - active support and afl.com.au / RM for latent support).

Obviously this list is heavily influenced by on field success so I've tried to 'level it out' by looking at average crowd numbers / membership over 5 years. In time I hope to apply to level out the Roy Morgan / afl.com.au survey numbers as more figures come to hand.

Surprisingly aside from a few outliers (below) the numbers are pretty consistent across all indicators. Collingwood have the lowest variance (they are either #1 or 2 across all indicators) while Brisbane has the greatest (ranging from #4 for Roy Morgan numbers to #17 for twitter).

All things considered the clubs are positioned where the majority of their rankings site. For example, 5 of Fremantle's 6 rankings sit in 8-11 range so its not surprising that they sit 10th across all rankings.

What I am interested in is the volatility within the list season to season and how it is influenced by on field success. For example you could probably argue Hawthorn's numbers are fully franked while the Demons are probably at their lowest ebb. What is the natural position for these clubs? Over time we can probably establish that...

As of October 2, 2014

AFL CLUB        FACEBOOK        TWITTER          MEMBER      5 YEAR AVG     H+A ATT.     5 YEAR AVG.   afl.com.au    Roy M         SUM
Collingwood      311,235 (1)    65,500 (1)    79,273 (1)    71,813 (1)    47,647 (1)    54,696 (1)    10% (1)        730k (2)     (9)
Essendon         300,000 (2)    64,900 (2)    60,646 (4)    49,943 (5)    44,448 (2)    46,467 (2)    8.7% (3)       682k (3)     (23)
Hawthorn         254,901 (3)    50,600 (5)    68,652 (2)    60,609 (2)    41,234 (3)    40,759 (4)    9.4% (2)       448k (10)    (31)
Carlton          217,525 (4)    56,200 (3)    47,485 (9)    45,696 (7)    38,544 (4)    44,854 (3)    6.9% (6)       605k (5)     (41)
West Coast       210,063 (5)    39,100 (9)    58,426 (5)    52,336 (3)    31,448 (10)   32,241 (8)    8.0% (4)       566k (7)     (51)
Richmond         169,105 (7)    45,900 (8)    66,122 (3)    51,123 (4)    38,171 (5)    40,727 (5)    5.2% (11)      460k (9)     (53)
Adelaide         164,852 (8)    48,800 (6)    57,171 (6)    47,811 (6)    37,356 (6)    32,130 (9)    7.0% (5)       568k (6)    (56)
Geelong          130,754 (10)   46,000 (7)    43,806 (10)   41,447 (9)    35,725 (7)    38,202 (6)    6.5% (8)       496k (8)    (64)
Sydney Swans     206,403 (6)    53,600 (4)    40,123 (11)   32,306 (14)   33,365 (9)    29,477 (12)   6.5% (8)      1.185m (1)   (66)
Fremantle        161,485 (9)    36,700 (10)   48,776 (8)    43,638 (8)    31,122 (11)   30,499 (11)   6.9% (6)      438k (11)    (73)
Port Adelaide    127,316 (11)   35,200 (11)   55,508 (7)    38,512 (10)   35,240 (8)    25,580 (15)   5.5% (10)     248k (13)    (85)
St Kilda         113,558 (12)   32,800 (12)   30,738 (15)   35,436 (11)   27,564 (14)   32,311 (7)    3.5% (13)     354k (12)    (96)
N Melbourne       92,100 (14)   31,600 (14)   40,027 (12)   32,756 (13)   28,060 (13)   27,635 (13)   3.5% (13)     209k (14)    (106)
Melbourne         67,130 (17)   31,700 (13)   35,911 (13)   34,968 (12)   29,816 (12)   30,496 (12)   4.0% (12)     196K (16)    (107)
Brisbane Lions    94,000 (13)   25,400 (17)   23,930 (16)   23,279 (16)   21,379 (16)   24,383 (16)   3.4% (15)     634k (4)     (113)
W Bulldogs        74,389 (16)   24,600 (18)   31,538 (14)   30,708 (15)   24,191 (15)   26,790 (14)   2.6% (16)     208K (15)    (115)
Gold Coast        88,814 (15)   26,400 (15)   13,478 (18)   12,143 (17)   20,841 (17)   19,561 (17)   1.3% (17)     107k (17)    (133)
GWS               44,272 (18)   26,200 (16)   13,047 (17)   11,989 (18)   16,082 (18)   15,900 (18)   0.6% (18)      64K (18)    (141)

The outliers - rankings that are 2 rankings outside all other indicators

- Hawthorn 448k Roy Morgan (#10) all other indicators were in the 2-5 band
- Richmond 5.2% afl.com.au survey (#11) all other indicators were in the 3-7 band
- Sydney 32,306 5 year membership (#14) and 1.185m Roy Morgan (#1) bookmarked all other indicators which were in the 6-12 range
- St Kilda 32,311 5 year h+a att (#7) all other indicators were in the 12-15 band
- Melbourne 196k Roy Morgan (#16) and 67,130 Facebook users (#17) all other indicators were in the 12-13 band
- Brisbane Lions 63kl Roy Morgan (#4) all other indicators were in the 13-17 band

A couple of brief observations:
• Collingwood and Essendon are the undisputed juggernauts of the competition; they are the only clubs to rank in the top 4 across all indicators of club support. Collingwood is the biggest club given they are #1 or #2 across all indicators of club support.
• Hawthorn is at the absolute peak of its powers. Aside from the Roy Morgan outlier they are ranked in the cluster of 2-5 across all indicators, I don’t think this is sustainable long term...I foresee the Hawks dropping back to a natural 6-8 level once the bandwagon dies
• Sydney has a massive causal following, but their fan base is not reflected in membership (#11). That said they have a very big social media presence which indicates that they could be winning the hearts and minds of the Generation Y Sydneysiders
• The Brisbane Lions Roy Morgan numbers is an out and out outlier, the number has a 12 point differential from all other indicators.

EDIT: I'll run the home crowd numbers over the spreadsheet (instead of home / away total attendances) to see if / how the results differ.

 

[Arwib]

Here's some similar analysis that looked at Google Trends search results which might interest you:

http://footymaths.blogspot.com/2014/04/guest-post-google-trends-and-popularity.html

http://footymaths.blogspot.com/2014/04/guest-post-more-analysis-of-club-support.html

Google trends time series are also good for showing the effect of success on casual interest.

 

[Craze]

Good work as usual mate.

I remember when the AFL.com survey was done earlier this year, Richmond were playing awful footy. They'd only won a couple of games. Therefore not sure many Richmond supporters would have been getting onto the AFL website too often, much less completing a fan survey. Might explain our poor numbers on that indicator.

 

[bombersfan4000]

Good work as usual mate.

I remember when the AFL.com survey was done earlier this year, Richmond were playing awful footy. They'd only won a couple of games. Therefore not sure many Richmond supporters would have been getting onto the AFL website too often, much less completing a fan survey. Might explain our poor numbers on that indicator.

so in a nutshell if Essendon started to win a few games, like the pies who basacily been a top 4 side for the last decade, Essendon would be the number 1 supported side.

even without cheerleaders like Eddie whoreing the side out at every media opportunity!

 

[Hawkk]

so in a nutshell if Essendon started to win a few games, like the pies who basacily been a top 4 side for the last decade, Essendon would be the number 1 supported side.

even without cheerleaders like Eddie whoreing the side out at every media opportunity!

I think you've missed the point of this.

Based on the categories identified there is no doubt that Collingwood is the undisputed #1 club, they topped all indicators with the exception of Roy Morgan (where they are #2)

Whether that changes when Essendon wins a flag or two I guess we'll find out in the years to come

 

[Hawkk]

Here's some similar analysis that looked at Google Trends search results which might interest you:

http://footymaths.blogspot.com/2014/04/guest-post-google-trends-and-popularity.html

http://footymaths.blogspot.com/2014/04/guest-post-more-analysis-of-club-support.html

Google trends time series are also good for showing the effect of success on casual interest.

Great stuff. Ill have a look at it tomorrow and absorb it in greater detail. Just glancing over it my only question is whether there is a bias towards widely understood / iconic titles (ie Sydney, Brisbane, Adelaide,
Melbourne, Fremantle, Geelong and St Kilda) over and above the largely nondescript suburban / generic titles (ie Port Adelaide, North Melbourne, West Coast and W Bulldogs)

 

[The_Reaper]

I still feel that Adelaide and West Coast for some reason are continually understated by these measures.

 

[Rob]

I still feel that Adelaide and West Coast for some reason are continually understated by these measures.

Yeah, using memberships and attendance will always show a bias towards Victorian clubs. They have almost unlimited capacity, the cheapest tickets and memberships, and the most amount of derby games. If you're going to use attendance, it should be limited to games against interstate opposition at least.

 

[dave10]

Guys,

I've been working on this for a while but below is a spreadsheet comparing all 18 clubs against 6 indicators of club support, across 3 identifiable bands (Facebook / Twitter - Social Media, Membership / H+A attendances - active support and afl.com.au / RM for latent support).

Obviously this list is heavily influenced by on field success so I've tried to 'level it out' by looking at average crowd numbers / membership over 5 years. In time I hope to apply to level out the Roy Morgan / afl.com.au survey numbers as more figures come to hand.

Surprisingly aside from a few outliers (below) the numbers are pretty consistent across all indicators. Collingwood have the lowest variance (they are either #1 or 2 across all indicators) while Brisbane has the greatest (ranging from #4 for Roy Morgan numbers to #17 for twitter).

All things considered the clubs are positioned where the majority of their rankings site. For example, 5 of Fremantle's 6 rankings sit in 8-11 range so its not surprising that they sit 10th across all rankings.

What I am interested in is the volatility within the list season to season and how it is influenced by on field success. For example you could probably argue Hawthorn's numbers are fully franked while the Demons are probably at their lowest ebb. What is the natural position for these clubs? Over time we can probably establish that...

As of October 2, 2014

AFL CLUB        FACEBOOK        TWITTER          MEMBER      5 YEAR AVG     H+A ATT.     5 YEAR AVG.   afl.com.au    Roy M         SUM
Collingwood      311,235 (1)    65,500 (1)    79,273 (1)    71,813 (1)    47,647 (1)    54,696 (1)    10% (1)        730k (2)     (9)
Essendon         300,000 (2)    64,900 (2)    60,646 (4)    49,943 (5)    44,448 (2)    46,467 (2)    8.7% (3)       682k (3)     (23)
Hawthorn         254,901 (3)    50,600 (5)    68,652 (2)    60,609 (2)    41,234 (3)    40,759 (4)    9.4% (2)       448k (10)    (31)
Carlton          217,525 (4)    56,200 (3)    47,485 (9)    45,696 (7)    38,544 (4)    44,854 (3)    6.9% (6)       605k (5)     (41)
West Coast       210,063 (5)    39,100 (9)    58,426 (5)    52,336 (3)    31,448 (10)   32,241 (8)    8.0% (4)       566k (7)     (51)
Richmond         169,105 (7)    45,900 (8)    66,122 (3)    51,123 (4)    38,171 (5)    40,727 (5)    5.2% (11)      460k (9)     (53)
Adelaide         164,852 (8)    48,800 (6)    57,171 (6)    47,811 (6)    37,356 (6)    32,130 (9)    7.0% (5)       568k (6)    (56)
Geelong          130,754 (10)   46,000 (7)    43,806 (10)   41,447 (9)    35,725 (7)    38,202 (6)    6.5% (8)       496k (8)    (64)
Sydney Swans     206,403 (6)    53,600 (4)    40,123 (11)   32,306 (14)   33,365 (9)    29,477 (12)   6.5% (8)      1.185m (1)   (66)
Fremantle        161,485 (9)    36,700 (10)   48,776 (8)    43,638 (8)    31,122 (11)   30,499 (11)   6.9% (6)      438k (11)    (73)
Port Adelaide    127,316 (11)   35,200 (11)   55,508 (7)    38,512 (10)   35,240 (8)    25,580 (15)   5.5% (10)     248k (13)    (85)
St Kilda         113,558 (12)   32,800 (12)   30,738 (15)   35,436 (11)   27,564 (14)   32,311 (7)    3.5% (13)     354k (12)    (96)
N Melbourne       92,100 (14)   31,600 (14)   40,027 (12)   32,756 (13)   28,060 (13)   27,635 (13)   3.5% (13)     209k (14)    (106)
Melbourne         67,130 (17)   31,700 (13)   35,911 (13)   34,968 (12)   29,816 (12)   30,496 (12)   4.0% (12)     196K (16)    (107)
Brisbane Lions    94,000 (13)   25,400 (17)   23,930 (16)   23,279 (16)   21,379 (16)   24,383 (16)   3.4% (15)     634k (4)     (113)
W Bulldogs        74,389 (16)   24,600 (18)   31,538 (14)   30,708 (15)   24,191 (15)   26,790 (14)   2.6% (16)     208K (15)    (115)
Gold Coast        88,814 (15)   26,400 (15)   13,478 (18)   12,143 (17)   20,841 (17)   19,561 (17)   1.3% (17)     107k (17)    (133)
GWS               44,272 (18)   26,200 (16)   13,047 (17)   11,989 (18)   16,082 (18)   15,900 (18)   0.6% (18)      64K (18)    (141)

The outliers - rankings that are 2 rankings outside all other indicators

- Hawthorn 448k Roy Morgan (#10) all other indicators were in the 2-5 band
- Richmond 5.2% afl.com.au survey (#11) all other indicators were in the 3-7 band
- Sydney 32,306 5 year membership (#14) and 1.185m Roy Morgan (#1) bookmarked all other indicators which were in the 6-12 range
- St Kilda 32,311 5 year h+a att (#7) all other indicators were in the 12-15 band
- Melbourne 196k Roy Morgan (#16) and 67,130 Facebook users (#17) all other indicators were in the 12-13 band
- Brisbane Lions 63kl Roy Morgan (#4) all other indicators were in the 13-17 band

A couple of brief observations:
• Collingwood and Essendon are the undisputed juggernauts of the competition; they are the only clubs to rank in the top 4 across all indicators of club support. Collingwood is the biggest club given they are #1 or #2 across all indicators of club support.
• Hawthorn is at the absolute peak of its powers. Aside from the Roy Morgan outlier they are ranked in the cluster of 2-5 across all indicators, I don’t think this is sustainable long term...I foresee the Hawks dropping back to a natural 6-8 level once the bandwagon dies
• Sydney has a massive causal following, but their fan base is not reflected in membership (#11). That said they have a very big social media presence which indicates that they could be winning the hearts and minds of the Generation Y Sydneysiders
• The Brisbane Lions Roy Morgan numbers is an out and out outlier, the number has a 12 point differential from all other indicators.

EDIT: I'll run the home crowd numbers over the spreadsheet (instead of home / away total attendances) to see if / how the results differ.

Outstanding analysis Hawkk. Well done. Together with the google trends data we have a string broad based spreadsheet if data pointing to some strong conclusions. A couple of points.

I think Hawthorn in time may be higher than the 6-8 bracket, especially with it's effort in breaking into Tas which if nothing else sets it apart from the pack that is Geelong, St Kilda etc. It will likely compare closer to. Carlton in the years ahead. Also, it's success has enabled it to close their gap to the Dons abd Pies by 50,000 in the last 12 months. If it wins the flag next year it will have the biggest Facebook fan list in the AFL. Now does this make it #1? No, but it does price that some of these digital measures are highly influenced by on field success. This is a good point made in the Google trends piece.

Carlton is a great example if a big club that fairs poorly across most measures. It's relative poor firm onfield and it's appalling record at fan engagement across the total spectrum has harmed it. I have banged on about this for ages, no surprise their new CEO has identified it as a big area for improvement.

Essendon V Collingwood. As I have said all along, nit much between the two. A decade of success at Collingwood has enabled it to take a lead with membership and crowds. Oh, and the stadiums playing a significant role! All other stats are close. Interestingly, with Collingwoods poor finish to 2014 relative to Essendon has seen the gap between these two clubs on many of these measures close significantly. Facebook difference about 10,000 (was 16,000 in July), Twitter difference 600 (was 1,100 about May), crowds difference 70,000 (was 200,000+ in years prior) despite Essendon playing at Ethihad, Roy Morgan difference 30,000 (was about 140,000 3 years ago). A poor year by Collingwood next year, and a strong one by Essendon (suspensions aside), Essendon will be ranked #1 in Facebook, Twitter, Morgan, merchandise sales. It's stadium set up holding it behind Collingwood in membership and crowds preventing to to be #1 as it was in the late 1990's. Both clubs are similar in size, though Pies maybe just in front.

 

[Hawkk]

Outstanding analysis Hawkk. Well done. Together with the google trends data we have a string broad based spreadsheet if data pointing to some strong conclusions. A couple of points.

I think Hawthorn in time may be higher than the 6-8 bracket, especially with it's effort in breaking into Tas which if nothing else sets it apart from the pack that is Geelong, St Kilda etc. It will likely compare closer to. Carlton in the years ahead. Also, it's success has enabled it to close their gap to the Dons abd Pies by 50,000 in the last 12 months. If it wins the flag next year it will have the biggest Facebook fan list in the AFL. Now does this make it #1? No, but it does price that some of these digital measures are highly influenced by on field success. This is a good point made in the Google trends piece.

I think Hawthorn 2014 is very similar to Melbourne in the mid to late 1960s. Both clubs had outrageous success (1939-1964 and 1976-2014), both are the only non-big 4 clubs with comparable success. In 1964 the Demons were the 2nd most successful VFL clubs, in 2014 Hawthorn is the the 4th most successful VFL/AFL club and closing fast on Collingwood (the perpetual leader for the first 80 years of the VFL). Neither were or ever will be Big 4 clubs (in the VFL context) though IMO

If this sort of dataset was available in 1964 I would guess the Hawthorn and Melbourne would essentially replace each other with all other Victorian clubs remaining equal. If / when Melbourne experience success, I would suggest that Melbourne would jump Geelong and St Kilda with Hawthorn remaining in the 2nd tier of Victorian clubs with Richmond and Carlton (thanks largely to modern day success, Waverley / Box Hill and Tasmania). For one reason or another Geelong and St Kilda didn't get the bounce that Hawthorn have received over the last 20 years, to me this highlights the importance of decades x decades of club success in order to build a club. It also highlights the importance of being based at the MCG (as Melbourne, Richmond, Essendon, Collingwood and now Hawthorn have experienced over the last 50 years). Carlton for the most part were trapped in at Princes Park and have fallen right back in the pack IMO, Geelong is another that has been restricted by playing most of their games at KP.

Richmond is an interesting case in point, they've had a similar period of abyss to Melbourne but haven't dropped anywhere near as much as the Demons since the mid to late 1980s. I see their natural position as the top club amongst the 2nd cluster of Victorian clubs (Richmond, Carlton, Hawthorn) and the only Victorian club with the potential to close in on Collingwood, Essendon with an outrageous amount of success (ie 3 flags in 10 years or something).

Up until the 1960s the Tigers had a woeful GF record (5 flags from 15 GF's) but they were a giant club through the inter-war years. 10 flags from 22 GF's between 1908-1982 all aided to build the following that keeps them to this day. It's probably worth noting that while Hawthorn and Melbourne have 2 more flags, Richmond have played off in more GF's than Hawthorn (18 GFs in 90 years) and Melbourne (17 GFs in 115 years). Geelong have also played in 18 GF's, have 9 flags but have played in far more finals series (Geelong 54, Melbourne 38, Richmond 36, Hawthorn 32)

I can't explain the low Adelaide, West Coast numbers other than to say that perhaps they lack the national footprint of the big Victorian clubs? Either that or the WA and SA clubs don't get access to the same amount of FTA coverage as the Vic clubs, exposure would definitely play a role in all this

 

[Hawkk]

Yeah, using memberships and attendance will always show a bias towards Victorian clubs. They have almost unlimited capacity, the cheapest tickets and memberships, and the most amount of derby games. If you're going to use attendance, it should be limited to games against interstate opposition at least.

Probably a fair point. That said I'm surprised by the low social media numbers recorded by the WA and SA clubs.

The only thing I can put it to is the fact that the WA and SA clubs typically lack the national FTA coverage of the big Victorian clubs so the awareness isn't as high?

 

[telsor]

I think with social media you also need to recognise that that tends to reflect the younger demographic rather than the entire support base.

 

[Arwib]

Great stuff. Ill have a look at it tomorrow and absorb it in greater detail. Just glancing over it my only question is whether there is a bias towards widely understood / iconic titles (ie Sydney, Brisbane, Adelaide,
Melbourne, Fremantle, Geelong and St Kilda) over and above the largely nondescript suburban / generic titles (ie Port Adelaide, North Melbourne, West Coast and W Bulldogs)

The topic search function mostly but not entirely seems to filter that. They can distinguish Melbourne the city from the footy club.

The ones it has trouble with are Carlton (hotel chain etc), Collingwood (city in Canada, English Cricketer) and GWS (still new and there's an Austrian real estate firm with the same acronym). I controlled for that by using only Australian hits.

 

[Arwib]

Also I have ten years of Roy Morgan figures I can supply if you DM me an email address.

 

[Rob]

Probably a fair point. That said I'm surprised by the low social media numbers recorded by the WA and SA clubs.

The only thing I can put it to is the fact that the WA and SA clubs typically lack the national FTA coverage of the big Victorian clubs so the awareness isn't as high?

Maybe. I'd add that social media followers aren't necessarily supporters of that club. I follow multiple clubs on twitter for example. I used to follow West Coast on facebook until I copped s**t because it came up on someone's newsfeed that I 'like' West Coast. Unlike.

 

[The_Reaper]

Probably a fair point. That said I'm surprised by the low social media numbers recorded by the WA and SA clubs.

The only thing I can put it to is the fact that the WA and SA clubs typically lack the national FTA coverage of the big Victorian clubs so the awareness isn't as high?

Plus I don't think Adelaide and West Coast chase up and aggressively market themselves the way the Victorian clubs have to.

Which makes sense. Victoria is a very competitive market whilst Adelaide and West Coast have massive natural advantages when it comes to support.

 

[Hawkk]

Maybe. I'd add that social media followers aren't necessarily supporters of that club. I follow multiple clubs on twitter for example. I used to follow West Coast on facebook until I copped s**t because it came up on someone's newsfeed that I 'like' West Coast. Unlike.

I don't think you can draw conclusions from social media alone but together with other indicators you can form a trend. You'd definitely find that some supporters would 'double up' on Facebook / Twitter but ultimately the differential between clubs (and the growth / loss in numbers) are what would be ultimately important.

It seems that the WA and SA clubs are far less aggressive with marketing social media (and for that matter club membership) so its not surprising that they are undersold on this list

 

[Rob]

I don't think you can draw conclusions from social media alone but together with other indicators you can form a trend. You'd definitely find that some supporters would 'double up' on Facebook / Twitter but ultimately the differential between clubs (and the growth / loss in numbers) are what would be ultimately important.

It would be important from a marketing reach point of view. But social media numbers are also very easy to manipulate. You can buy a thousand twitter or facebook followers for $10. I was a bit suspicious of the Essendon and Collingwood numbers simply because they always seemed to be so close, and miles ahead of anyone else. Collingwood would get ahead by a few thousand and suddenly the gap closed all of a sudden, and vice versa.

Although i'll admit to Essendon being one of the clubs I follow on both platforms.....

 

[Hawkk]

That's why its important to compare social media numbers with active support numbers (member / attendances) to see how the clubs stake up. Run the active support numbers up against the social media and latent support figures to see how the clubs change across periods of success and failure

Of course that premise probably applies better to the Victorian clubs than it does the WA and SA clubs who haven't marketed membership anywhere near as much as the others (although that is now changing with Port Adelaide)

 

[Hawkk]

Also I have ten years of Roy Morgan figures I can supply if you DM me an email address.

With special thanks to Arwib, the updated total...

AFL CLUB		FACEBOOK		TWITTER		MEMBERSHIP		5 YEAR AVG		 H+A CROWDS		5 YEAR AVG		afl.com.au		ROY MORGAN		15 YEAR AVG		SUM OF
Collingwood		 311,235 (1)		65,500 (1)	79,273 (1)		71,813 (1)		47,647 (1)		54,696 (1)		10% (1)			730k (2)		746k (3)		(12)
Essendon		 300,000  (2)		64,900 (2)	60,646 (4)		49,943 (5)		44,448 (2)		46,467 (2)		8.7% (3)		682k (3)		738k (4)		(26)
Hawthorn		 254,901  (3)		50,600 (5)	68,652 (2)		60,609 (2)		41,234 (3)		40,759 (4)		9.4% (2)		448k (10)		379k (10)		(41)
Carlton		         217,525  (4)		56,200 (3)	47,485 (9)		45,696 (7)		38,544 (4)		44,854 (3)		6.9% (6)		605k (5)		554k (7)		(48)
West Coast		 210,063  (5)		39,100 (9)	58,426 (5)		52,336 (3)		31,448 (10)		32,241 (8)		8.0% (4)		566k (7)		691k (5)		(56)
Richmond		 169,105  (7)		45,900 (8)	66,122 (3)		51,123 (4)		38,171 (5)		40,727 (5)		5.2% (11)		460k (9)		390k (9)		(61)
Adelaide		 164,852  (8)		48,800 (6)	57,171 (6)		47,811 (6)		37,356 (6)		32,130 (9)		7% (5)			568k (6)		637k (6)		(62)
Sydney Swans		 206,403  (6)		53,600 (4)	40,123 (11)		32,306 (14)		33,365 (9)		29,477 (12)		6.5% (8)		1.185m (1)		1.251 (1)		(67)
Geelong			 130,754  (10)		46,000 (7)	43,806 (10)		41,447 (9)		35,725 (7)		38,202 (6)		6.5% (8)		496k (8)		430k (8)		(73)
Fremantle		 161,485  (9)		36,700 (10)	48,776 (8)		43,638 (8)		31,122 (11)		30,499 (11)		6.9% (6)		438k (11)		360k (11)		(83)
Port Adelaide		 127,316  (11)		35,200 (11)	55,508 (7)		38,512 (10)		35,240 (8)		25,580 (15)		5.5% (10)		248k (13)		282k (13)		(98)
St Kilda		 113,558  (12)		32,800 (12)	30,738 (15)		35,436 (11)		27,564 (14)		32,311 (7)		3.5% (13)		354k (12)		340k (12)		(108)
Brisbane Lions		 94,000  (13)		25,400 (17)	23,930 (16)		23,279 (16)		21,379 (16)		24,383 (16)		3.4% (15)		634k (4)		980k (2)		(115)
N Melbourne		 92,100  (14)		31,600 (14)	40,027 (12)		32,756 (13)		28,060 (13)		27,635 (13)		3.5% (13)		209k (14)		218k (15)		(121)
Melbourne		 67,130  (17)		31,700 (13)	35,911 (13)		34,968 (12)		29,816 (12)		30,496 (12)		4.0% (12)		196K (16)		202k (16)		(123)
W Bulldogs		 74,389  (16)		24,600 (18)	31,538 (14)		30,708 (15)		24,191 (15)		26,790 (14)		2.6% (16)		208K (15)		233k (14)		(129)
Gold Coast		 88,814  (15)		26,400 (15)	13,478 (18)		12,143 (17)		20,841 (17)		19,561 (17)		1.3% (17)		107k (17)		104k (17)		(150)
GWS			 44,272 (18)		26,200 (16)	13,047 (17)		11,989 (18)		16,082 (18)		15,900 (18)		0.6% (18)		64K (18)		85k (18)		(159)

 

[bombersfan4000]

It would be important from a marketing reach point of view. But social media numbers are also very easy to manipulate. You can buy a thousand twitter or facebook followers for $10. I was a bit suspicious of the Essendon and Collingwood numbers simply because they always seemed to be so close, and miles ahead of anyone else. Collingwood would get ahead by a few thousand and suddenly the gap closed all of a sudden, and vice versa.

Although i'll admit to Essendon being one of the clubs I follow on both platforms.....

i did a bit of research of the NRL clubs & i'm pretty sure some clubs do buy several facebook likes
Brisbane: 527,800
Melbourne: 380,375
New Zealand: 359,732
South Sydney: 301,140
Paramatta: 256,471
Canterbury-Bankstown: 231,829.

 

[Hawkk]

Awesome

Compile a list of the NRL clubs across the 8/9 indicators and slide them in...

 

[bombersfan4000]

Awesome

Compile a list of the NRL clubs across the 8/9 indicators and slide them in...

not a bad idea give me something to do the next few days.

what program did you use to put all the figures on?

 

[Hawkk]

not a bad idea give me something to do the next few days.

what program did you use to put all the figures on?

http://www.bigfooty.com/forum/help/bb-codes

Basically format the table in notepad, insert data using 'rich text editor' and 'code' it.

Might be just easier PM'ing me with the data and I'll amend the table in the original post

 

[bombersfan4000]

http://www.bigfooty.com/forum/help/bb-codes

Basically format the table in notepad, insert data using 'rich text editor' and code it. Often the formatting doesn't stake up but you can line it up by spacing / backspacing the gaps.

Might be just easier PM'ing me with the data and I'll amend the table in the original post

ive been doing an excel spreadsheet, ill just pm you that data