Strategy Congratulations, you're on the board. Now what do you do?

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Anything that is not football. I am talking about the football department / players. Football first, second, and third...........

Appearances, sponsors, anything. Skills, gameplan, scenarios, that is all they would be doing.

The rest of the club can handle causes, marketing, etc etc.

I want the players to know exactly what they should be doing in any given situation. I honestly don't think that is the case right now.

One other thing, I would never ever wear a radically different jumper again. No white, no light blue, no colours.

We are the navy blues. It's an attitude and mindset thing. You pull on the navy blue it means something. At the moment we are diluting it
The players in this era dont do all that much actual work in the week and that stuff generates money and interest right across the population spectrum. It's the same in all sports around the world unless amateur and they have to do a job as well.
Otherwise I tend to agree, but its all words. Reality is a totally different beast to theory. We still always will come back to kicking enough goals to win games or not doing so as the core problem.

The simplistic ideas that pervade these threads is wining team = good board, good coach great players.
Losing team = some or all are bad.
Truth is I suspect that they are all trying their darndest and it just isnt working. A real bummer but there it is.
 
You approach someone like Neil Balme and you try and get him there and if you fail you see if he will tell you why he wouldn't work here and you find out what it would take to get someone like him to come to the club and whatever changes he comes up with you make.

We need to fix the issue with us not being a destination club for football department people such as assistant coaches.

Long term fix is that we are on a good behaviour bond that will last at least 5 years before people consider Carlton have changed and are good to work for.

Quick fix is if you do happen to get someone with the reputation Neil Balme has as your head of football and then you will get people wanting to work here again.

Our issues all stem from the one thing. Our reputation which puts us amongst the dregs of clubs people want to work for.
 

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You approach someone like Neil Balme and you try and get him there and if you fail you see if he will tell you why he wouldn't work here and you find out what it would take to get someone like him to come to the club and whatever changes he comes up with you make.

We need to fix the issue with us not being a destination club for football department people such as assistant coaches.

Long term fix is that we are on a good behaviour bond that will last at least 5 years before people consider Carlton have changed and are good to work for.

Quick fix is if you do happen to get someone with the reputation Neil Balme has as your head of football and then you will get people wanting to work here again.

Our issues all stem from the one thing. Our reputation which puts us amongst the dregs of clubs people want to work for.
Just a thought, maybe now is the time someone could pry Balme loose, Hardwick gone, Gale maybe on the way out, they might be setting up for a completely new regime.
 
Just a thought, maybe now is the time someone could pry Balme loose, Hardwick gone, Gale maybe on the way out, they might be setting up for a completely new regime.
That would be the most positive influential get the club has had this centaury. Could it happen? Maybe because we have Cook it could. Balme comes so will the rest.
 
Just a thought, maybe now is the time someone could pry Balme loose, Hardwick gone, Gale maybe on the way out, they might be setting up for a completely new regime.

This absolutely has to be the kind of thinking we avoid.

For so long, we've been about poaching the next saviour. From Pagan, to Pratt, to Judd, to Malthouse, to SOS, to Russell, to Cook... we're always looking to bring in big name who will right the ship. It never works for several reasons:

1. The success people have had elsewhere is contextual. It may have worked at North, Geelong, Richmond, but that doesn't mean it translates to Carlton - we have a unique (and at the moment, appalling) situation and one that requires unique skills to solve

2. It feeds our culture of sacking and externalising the problems. We never actually find solutions to problems as a collective. If we do have success, the credit goes to the outside guy. If we don't, we blame the outsider. Players not performing: sack 15 per year and hit the draft. Coach not performing: sack them and bring in the next lamb to the slaughter. Players getting injured: sack the performance team and bring in the new guy. You can see elements of this right now:
  • McKay can't kick straight: better bring in Lloyd or Fev as a goal-kicking coach
  • Strategy isn't working: better get new assistant coaches
  • Coach, fitness team, off-field - the same logic applies

3. There's salary caps in place for players and off-field. Bringing in big names from outside costs money, and that leaves less for other things. You want Russell, Cook and Balme? Get ready to skimp on assistant coaches, or development coaches, or scouts, or analytics guys...

Note how much everyone around the club feeds this too, because it is so good for their business. Agents love Carlton: always looking for the next McGovern, or Williams, or Martin to overpay... always willing to overpay our guys as well because we're anxious that everyone else thinks the same way we do (can't wait to pay $600k, no $700k, no wait $850k per year for TDK to ensure he doesn't leave...). The media love Carlton: slightest hint of a problem anywhere at the club and there's someone getting sacked or a story to be written (even dropping a rumour that Hardwick is coming to Carlton will get clicks...). Can't figure out how to fill an hour of Footy Classfied? Easy: just create a 'Carlton should trade/sack/poach X' segment and everyone will lap it up...

Even our own club media team have made use of this: under the previous administration there was a clear pattern where every bad loss was immediately followed by Carlton 'ITKs' jumping on Bigfooty with a rumour: Dylan Shiel is signed (in May). Pavlich is coming...

For us to be successful, we need to change our culture and essentially get back to:
1. Being able to dig deep internally and get through problems: whether that is poor performance, injuries, off-field issues, etc.
2. Finding and developing our people; not constantly poaching from the outside.
 
Just a thought, maybe now is the time someone could pry Balme loose, Hardwick gone, Gale maybe on the way out, they might be setting up for a completely new regime.
Might have to check in with Southby first on Balme!?

Seriously though Balme would be a good get. Helped fix Geelong as well in 07, people are quick to forget this.

And was under Mick at Collingwood in their early 2000s performances.

Has a long history of being integral to successful cultures

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If you're looking at how premierships are won - I honestly think they're won at the board / director of football level.

DoF is a critical role because that is the person who has the most influence over the types of people we appoint into our football program.

Collingwood and Carlton both replaced our coaches within the last 2 years. The Collingwood coach took his team in one direction - ours is taking us down another path.

Appointing McRae was a brave choice - he didn't come with great fanfare.

The same goes for your list manager. If I were on the board I would ensure - above all else - that the smarts and analytics around recruitment as well as the recruiters themselves were competition leading.

Going back to the board - that's their remit. Find the right people for all positions but those 2 main ones are the senior coach and the list manager.

Unfortunately we've had a really under-skilled / under-qualified bunch of no-hopers on our board for a long time. Imagine the scintillating contributions of Jeanie, Mathieson and the Log to those key personnel decisions.

They brought with them 1 qualification: being either married to / nephew of / son of someone rich.

I mean - these people may be world leading administrators - I haven't worked with them directly but from what I've seen they aint that.

And if you think it hasn't cost us - the proof is in the pudding looking at our AFL performance. Getting dud/muppet/egomaniacs off our board is the other priority.
 
I would sack the coach, hire another coach, tell everyone he will see out his contract and has full support of the board then sack him.
 
In all seriousness

1. Meet with all major sponsors, and revenue departments of the club and understand our cash flow pre benefactors
2. Understand what our shortfall if we were to run the largest soft cap spend in the league as this is the bare minimum expectation this club needs to get it into the 21st century. We are behind the 8-ball compared to all the non expansion sides on this due to our shortcomings this century. As shown with our record as being the worst club this century on W-L and finals metrics.
3. Exhaust every avenue to meet this shortfall without going to our rich supporters
4. Reach out to benefactors to show them our shortfall. Show them parts 5-15 and tell them that any form of donation comes with no say. Vet benefactors pre going out to them, for those with direct lines into the media and don't bother giving them a call. Their donation WILL get success, IF they stay out of it and trust the process below.
5. Conduct a proper review and implement their FULL recommendations. Cook is heading it up, he gets full say on who helps conduct it.
6. Re-work the numbers based on above and hope we have enough to do it properly. If we don't pitch a business case to the AFL to show them their benefits of a powerful Carlton. Ratings, attendance from 2022 etc.
7. Headhunt and appoint the best Football Ops Manager in the country/world. If the best in the business isn't AFL specific and it's from overseas, get them and bring in a wise old head #2 to help them
8. Remove any weak link coaches identified in the review. Head or assitants.
9. Identify the Senior Assistant target. Someone with senior experience who doesn't want or won't have the credits to get another senior gig. Head of Strategy may also be this role but may be another Assistant role.
10. Chocco Williams if not the above, comes in as a skills/assistant.
11. Interview head coaches who can build a game plan around what we have. Including the incumbent. He was hired in a rushed/messy process and might be the man for it. This isn't a full rebuild, it's a recalibration. Senior Assistant / Head of strategy + Cook + Footy Ops Mgr run this process. The board stay out of it!
12. Interview for vacant Assistant roles.
13. If List Mgr is identified as a weakness Interview for this role based on the gameplan strategy above. Perhaps quiz incumbent on how they'd do the job before relieving of their duties.
14. Communication/PR strategy revamp. Messaging around the clubs history, its best players etc. needs changing. We've put the star player on a pedestal too quickly. More on this below. Acknowledge and respect the 16 flags, but it was in a very different time and very different set of circumstances (I.e. bought success). Get on the front foot and own that. So whilst we thank and respect said 70s and 80s players success, you don't know anything about how a modern football club achieves success. You were in the right place at the right time. So like the rich folk, either get on board and STFU for 5 years or piss off.
15. Leadership review. Do we have the right leaders on field? Have we just shoe horned good players into those roles? If we don't have enough leaders aggressively recruit 1-2 to play a role in the immediate term. We have too many leaders who in AFL win loss terms are serial losers.
16. Fan engagement. Not just when it's easy and we are winning. Be open and as honest as we can with our shortcomings If and when they come about.
17. Flaggers!
 

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