Doss
Ass
- Aug 1, 2011
- 75,214
- 112,306
- AFL Club
- Essendon
I don't agree it had to change. Or, at least not in the manner it did.The PR HAD to change midstream, because the situation changed midstream.
The "phys edders" Dank and Robinson were originally to wear the black hats. When they wouldn't accept that and made public TV and Print threats, PR had to change.
I think if there is one thing non-Essendon and Essendon supporters would be in furious agreement on, it's that the PR strategies employed were awful.