Steven Tyler
Norm Smith Medallist
As long as it's not Uranus
New Tasmania games deal almost done
- Thread starter Hawkers
- Start date
- Tagged users None
Not to mention that the game against West Coast was fixtured over the Queen's Birthday long weekend. Makes it much more attractive for Victorians to schedule a weekend away. As opposed to Hawks v Freo which was a twilight game on the last Sunday of the Victorian school holidays - making it quite unattractive for families to travel down. Thanks AFL.
BTB Hawks
Rookie
- Nov 6, 2014
- 36
- 69
- AFL Club
- Hawthorn
We travel down once a year for a game and always spend a 4-5 days travelling around....The local wineries etc always ask if you are down for the game and really appreciate the visitor $$. We consonantly come across other supporters and last week it felt as though there were millions of Freo supporters in Lonny. I though the figure was $3 mill to the Hawks per year, I so it is well worth it !!
- Banned
- #107
Get over yourself. You are attached to the old suburban footy club mentality. Hawthorn is a big AFL Club with supporters everywhere. Try and understand the karma....the more you support somebody else's success the more successful you become. The Hawthorn administration has been incredibly pro-active in running with the Tassie move since 2001....they have promoted the whole thing beyond expectation and have basically changed the way an AFL Club can be perceived........All Clubs play everywhere....there is no "real" home ground.....the idea is to support as many people and organizations as possible and the club grows....You have to take the hand you are dealt and make the most of it.....in life and footy!!
gollytas
Senior List
My Mum and Dad signed up as members when the 4 game a year deal first got signed, Mum goes for Melbourne and Dad is North, Hawks are now both their second team, and there is plenty around like them.
Not sure if this is for or against the Tassie deal. I would say this is an example of the 'false economy' of Tassie.
Members who follow other clubs offer very little value to HFC. Sure, we might make a $20 profit on their $83 membership, but over time, a Melbourne based members that is also a supporter, will be 10 times more profitable due to higher cost of Vic membership, merchandising, and the likelyhood that their kids will follow the Hawks.
Great 2008
Cancelled
- Nov 27, 2009
- 5,640
- 6,042
- AFL Club
- Hawthorn
I think the Saints adopted this mindset? How are they going and where are they right now after their 'era'?
EDIT: Just as an aside I helped out in my son's class a while back; 10 of the 28 kids go for the Hawks? I was the only one in my class in primary school. I remember it distinctly. Our membership benefits from the Tasmanian relationship will be fully realised in 10 - 15 years time imo(my son is 10).
No they didnt.
The Saints had a revenue problem when they were playing in Tasmania, we most definately do not have a revenue problem (we have the second largest revenue in the league). The Saints also had a new major sponsor every year despite their success on the field and our crowds in Melbourne are significantly larger than the Saints during the 2004-2006 period before they bailed in 2007...as a point of comparison since the start of 2008 35/77 MCG home and away games have drawn 60,000 plus, in the Saints history they've only drawn 60,000+ plus to 12 home and away games)
As long as we can protect our investment. If we are just warming the waters for a struggling Vic club to relocate to Tasmania we've just wasted 20 of our best years prepping up the market down there...
Steven Tyler
Norm Smith Medallist
Massive home ground advantage
10,000 members in Tassie
Millions of dollars in pure profit each year
Yet if we were to move (our choice or others) how on earth have we wasted 20 of our best years?
Since 2007
MCG V Aurora V Ethiad record
76-30 V 28-7 V 24-1-5
Our best ground is actually Ethiad (81.66%) followed by Aurora (80%) and the MCG (71.6%)
We often play crap teams in Tasmania (Fremantle notwithstanding) and are brought down to their standard. Mindful of the fact that on a like for like comparison 3 or 4 of those Tasmanian games will probably be shifted to Ethiad we would lose little from an on field perspective if we were to scale back our investment.
Year in, year out we always overestimate how many members we have in Tasmania. Since 2010 our membership in Tasmania has stagnated (like our crowds) around 7,000 to 9,000. Most of the support, membership and attendance explosion has occured in Victoria or other markets (such as WA, NSW, QLD and SA)
Profit is relative to our revenue base. I'm not opposed to the Tasmanian deal from 2004-2010 I supported it more than any other Hawthorn fan on this site...I just think we need to be continue to question our investment in Tasmania and ensure that we maximize opportunity for long term growth and success
By investing in the Tasmanian market when we could have used the arrangement has leverage to secure our future at the MCG
I love the Tassie deal, long may it last.
But I always wish I could afford to sponsor 4 Hawk home games out of Perth instead.
I am sure I could find a lot more than 10000 Hawk members in Perth.
But I always wish I could afford to sponsor 4 Hawk home games out of Perth instead.
I am sure I could find a lot more than 10000 Hawk members in Perth.
wheelie_hawk
Senior List
You know you can buy the kids cheaper guernsey's that don't have the sponsors logo's right? say here....
http://www.ebay.com.au/sch/i.html?_...sey.TRS0&_nkw=hawthorn+kids+guernsey&_sacat=0
wahawk
Norm Smith Medallist
Or you could take the kids to Bali & get a fake 1 for $3
MightyHawks
Norm Smith Medallist
Veteran
Footy Club Survivor 3: Hawks Back to Back
10k Posts
Hawthorn Hawks - Conor Nash Player Sponsor 2017
Hawthorn Hawks - Kaiden Brand Player Sponsor 2017
Hawthorn Hawks - James Cousins Player Sponsor 2017
Hawthorn Hawks - Jermaine Miller-Lewis, Alex Woodward, Kaiden Brand Player Sponsor 2016
Hawthorn Hawks - Lowden, Anderson, Woodward Player Sponsor 2013
something to consider is that Tasmanian kids grow up and go to uni in Melbourne and often stay here permanently which is one of the reasons the population of Tassie is stagnant
There's a 15-20 year lag between kids starting to follow a team in Primary School and crowds increasing
We are in that situation again - there'd be a lot of primary and secondary age students supporting the brown and gold
It's quite possible that in 20 years time we'll have the second largest supporter base in Victoria
How many kids move from Tassie to Melbourne each year for uni? 1000? Say 500 form the north? If 25% (reported) of these follow Hawthorn, then that is 125 people. If 25% of those become members that is 31 new members each year.
There are four million people in Melbourne. Melbourne will overtake Sydney within a generation as our biggest city.
Concentrate on the much greater potential here.
Bumps"N"Grins
Premiership Player
- Oct 15, 2014
- 4,292
- 8,156
- AFL Club
- Hawthorn
- Other Teams
- Sell the team Dolan
Look guys I'm wading into territory riddled with numbers and counter arguments but one thing I do get and understand is that when struggling Vic clubs play another struggling Vic club they don't fill a stadium and end up writing a cheque to the stadium operator for the running cost, this also goes when a big 4 Vic club plays an interstate club and don't meet the breakeven numbers.
My heart says that the Hawks should play more games in Vic, get more Vics on board through more games and better value memberships as a result but what are the breakeven numbers for the MCG and Docklands stadiums? until we can guarantee that we can meet those numbers the Tassie deal stays, no point writing cheques when you get paid for the low drawing games that would otherwise cost the club.
Anymore complicated than that and this stuff just leaves me with my head in my hands, cue pic.
- Feb 24, 2013
- 45,365
- 37,740
- AFL Club
- Hawthorn
- Other Teams
- Man Utd Green Bay Melb Storm
- Banned
- #122
If our current run of success continues, (& there's no reason to see why not.) then we'll easily be number 1 in a generations time, without question.
Hawkk, you seem to be forgetting that over the last 14 years in which we have been in Tassie, our membership has sky-rocketed....Not in spite of it, but in aid of it....Any suggestion to the contrary that we'd be better off elsewhere, is pure hypothetical, speculative nonsense.
heh
Premium Platinum
- Jul 2, 2011
- 2,548
- 3,463
- AFL Club
- Hawthorn
Love how peeps bitch and moan about less melbourne games, and for the most part they are the ones who don't go to etihad games or the low drawing games.
I am one who thinks the tassie deal is still important and hope we hold onto it as long as we can.
I am one who thinks the tassie deal is still important and hope we hold onto it as long as we can.
This is a good deal in the bad times, when revenue was struggling, it kept the hawks afloat and stable for many years. Not only the $3m, but the additional members which draws more sponsors etc.
Abandoning this sponsorship deal (which the club has no intention of doing) would be extremely short-sighted. All those Hawthorn members will come in handy when the tide turns.
Abandoning this sponsorship deal (which the club has no intention of doing) would be extremely short-sighted. All those Hawthorn members will come in handy when the tide turns.
We won't be number one.
For the first 30 years of our VFL existence we were probably the smallest club in the competition (with North). Its taken 50 years of unprecedented success for us to climb up the list and enter the top 5 Victorian clubs (in terms of raw support).
Where we go from there in the future I'm not sure but we are the only Victorian club to break the cycle...and we would have broken it sooner if we didn't waste 20 of our best years at Princes Park (I don't want us to make the same mistake in Tasmania...)
Perhaps a little optimistic to say that Tasmania has driven our membership growth? In 2006 we had 28,000 members (3,000 in Tasmania), today we have 73,000 members (9,000 in Tasmania). For years I debated with posters on this forum (2004-2010) the benefit of the Tasmanian arrangement and how we wouldn't lose members in Victoria (which we haven't).
What I didn't anticipate in those days was that we were going to win 3 flags, make 4 GF's and chase a threepeat (I mean who would?). Tasmania doesn't impact on our membership in a negative way (although there is an argument that returning the games would cause a price shift upwards for all the Victorian packages) but it does impact on our ability to draw crowds (somewhere around 70,000 to 80,000 a year) and play in prime time fixtures (as evidenced by the quote by the AFL a few pages back).
Our brand has never been stronger and we should be all we can to maximize our attendances and more importantly our national exposure (remember potential fans exist outside the Melbourne and Launceston bubble).
The more Friday Night games we play, the more exposure we get in the national markets, the more lucrative we can be for national / international sponsors.
In 2010 we knocked back the opportunity of a lifetime to cash in our bets and leave Tasmania on our terms (or at least scale down our investment) and use the rumored $7m to set the club up for generations. With ongoing success around the corner we could have locked in an MCG arrangement which would have springboard us onto bigger and better things.
Since 2010 we have seen our membership stall and attendances shrink as North Melbourne has taken over the south of Tasmania. If Tasmania is a market we want to hold long term we better make sure Tasmania doesn't get a new licence all to themselves or push for a relocation of a battling Victorian club...if either was to occur our investment in Tasmania would be all for nought
Similar threads
