News New Jumpers for 2026

[Jordyberk2302]

Does anyone have any news on the crows 2026 range, are they staying with Oneills, new sponsors, new jumpers ? As all the 2025 range is on sale apart from the home Anzac guernsey.

Only basing this off a video of Finnbar Maley with the kit on, likely still with O'Neills and same home kit

 

[GenericUsername202]

Feel like for years Puma made a lot of stuff for the AFL and now NB is starting to do the same. Would have been nice to see WA in Puma but don’t mind WA repping a local brand either.

It's not just AFL. NB are going balls deep in the Australian market. They even supply minor sports and even school sporting clothes as well. Can't think of another brand manufacturer that has as much penetration as NB

 

[Royces Hart]

Can't think of another brand manufacturer that has as much penetration as NB

Fleshlight?

 

[Matele]

So you just commented to be a smart ass? Good on you.

Oh sorry, not my intention. Just wasn’t sure if the OP was aware.

 

[acm21]

It's not just AFL. NB are going balls deep in the Australian market. They even supply minor sports and even school sporting clothes as well. Can't think of another brand manufacturer that has as much penetration as NB

Isc are also pretty "balls deep" in the aus sporting market in a similar manner to nb/belgravia. I can see that continue now under the under armour banner once isc is, inevitably, phased out.

 

[KingRichardReynolds]

Doesn’t everyone make an ANZAC guernsey now? Just stick a poppy or the silhouette of a serviceman on the jumper and Bob’s your uncle!

As much as I feel like only the teams that play on ANZAC day should have a jumper (plus Richmond and Melbourne), as long as the proceeds go to the ANZAC Appeal, I’m ok with it. Clubs already rip us off enough.

They meant red shorts with the red jumper, or red shorts with the black jumper. And I agree, I'd like to see Essendon wear red shorts, they should make it something they wear against traditional rivals. Red shorts in away games v Collingwood and Carlton would help the jumper clash, obviously already wear the red jumper v Richmond so it doesn't matter but would be a nice touch. They wore red shorts in the 70s and wore them with the fat sash clash jumper probably 15 years ago.

Totally, can’t stand when we wear white shorts away against a team (not an Essendon colour) with white in their colours like Collingwood on Anzac Day & create a clash

 

[Fizzler]

It's not just AFL. NB are going balls deep in the Australian market. They even supply minor sports and even school sporting clothes as well. Can't think of another brand manufacturer that has as much penetration as NB

Belgravia has been doing that. I remember as a kid in like 2010-13 going to school holiday program and the staff would wear clothes that said Belgravia Leisure and I thought they owned the centre or something (obviously 7-10 year old me didn’t know they were an apparel company). It’s been a smart partnership, a brand with lots of places to supply gaining the branding of a company as strong as NB is a smart partnership.

 

[DylanK]

melbournes monogram moved to above the jocktag

Sternum sponsors…

 

[acm21]

Belgravia has been doing that. I remember as a kid in like 2010-13 going to school holiday program and the staff would wear clothes that said Belgravia Leisure and I thought they owned the centre or something (obviously 7-10 year old me didn’t know they were an apparel company). It’s been a smart partnership, a brand with lots of places to supply gaining the branding of a company as strong as NB is a smart partnership.

Urelated, but from memory belgravia were wanting to run an aleague club in Melbourne (and they also run aquatic centres)

 

[Hank93]

Does anyone have any news on the crows 2026 range, are they staying with Oneills, new sponsors, new jumpers ? As all the 2025 range is on sale apart from the home Anzac guernsey.

The only Guernsey available on the crows shop is the Anzac Guernsey so I'm gonna assume there'll be a slight change

 

[Chuckie357]

Could this possibly be the new media polo shirts and shorts for season 2026? If so how bland and boring but at least they have the correct logo on the shorts

 

[Hank93]

Looks like the regular logo is coming back

 

[EightyFour]

Does anyone have any news on the crows 2026 range, are they staying with Oneills, new sponsors, new jumpers ? As all the 2025 range is on sale apart from the home Anzac guernsey.

Sticking with O’N for 2026 and 2027 from what I’ve heard.
Training gear should hit the shelves this week.
Considering it’s a new contract/extension I’m sure we’ve done our due diligence and incorporated a collar sponsor.

 

[MegaBob]

Nothing too exciting but had a look at the Swans shop and they have 2026 Nike stuff up, just polo shirts and hats, unsure if they're any different from what was released this year.

NIKE - 2026 - Swanshop

shop.sydneyswans.com.au

 

[fl4gd0n5]

Nothing too exciting but had a look at the Swans shop and they have 2026 Nike stuff up, just polo shirts and hats, unsure if they're any different from what was released this year.

NIKE - 2026 - Swanshop

shop.sydneyswans.com.au

Nike really going for small logos on shirts this year…

 

[Royces Hart]

Nike really going for small logos on shirts this year…

You don’t want a QBE polo?

 

[MegaBob]

You don’t want a QBE polo?

I've always gone for the QBE Reds

 

[Shipping Report]

Adidas have signed Sydney Roosters in the NRL for four years. I’ve liked their NRL State of Origin stuff, you’re never going to get quarterly, extensive ranges like English football clubs do but it’s still given some decent attention.

It’ll never happen but I’d love to see them snatch Freo.

 

[RedmanWasHere]

View attachment 2478291

Looks like the regular logo is coming back

Their centenary logo should've been upgraded to permanent logo.

 

[____]

Adidas have signed Sydney Roosters in the NRL for four years. I’ve liked their NRL State of Origin stuff, you’re never going to get quarterly, extensive ranges like English football clubs do but it’s still given some decent attention.

It’ll never happen but I’d love to see them snatch Freo.

I don't think the Roosters would suit Adidas in all honesty but who knows.

Freo were with Adidas in the 1990's iirc

 

[GenericUsername202]

I thought someone said Brisbane supposedly resigned with new balance and the deal would have been announced after the season is over? Given we're in our final year with New Balance, the fact that no announcement has been made is becoming startling.

 

[Shipping Report]

I don't think the Roosters would suit Adidas in all honesty but who knows.

Freo were with Adidas in the 1990's iirc

Their promo video shows a heap of flashbacks to them in Adidas. People forget that they and Puma sponsored heaps of Australian sporting teams in the 70s and 80s, even most WAFL clubs had an Adidas sponsorship.

 

[RedmanWasHere]

I thought someone said Brisbane supposedly resigned with new balance and the deal would have been announced after the season is over? Given we're in our final year with New Balance, the fact that no announcement has been made is becoming startling.

Resigned or re-signed?

 

[Nickimus Rex]

View attachment 2478291

Looks like the regular logo is coming back

Are they killing people off?

 

[Nickimus Rex]

Resigned or re-signed?